Resource Center

Modern property management is undergoing a fundamental shift—from manual processes to AI-powered automation that improves efficiency, reduces costs, and elevates the resident experience. AI is rapidly paving the way for Autonomous Property Management®: a fully automated resident journey that frees up staff for higher-value work.

What do new Building Performance Standards (BPS) mean for your portfolio? As regulations evolve rapidly, property owners face increasing compliance risks—but also significant opportunities for efficiency, energy savings, and asset value enhancement. Join Gerry Crooks, Entrata’s Senior Industry Principal of Utilities, David Bailey, Executive VP at Sustainable Turnkey Solutions, and Keely Felton, Chief Sustainability Officer at Nova Group GBC, as they unpack what BPS truly requires, what’s already in effect, and how property owners can stay ahead of the curve.

Rising inflation and the uncertain long-term effects of tariffs are making it harder to forecast costs and putting pressure on multifamily businesses to protect their NOI. To stay ahead, operators must adopt smarter facilities management practices that help reduce costs, streamline operations, and enhance the resident experience—all without increasing headcount. This e-book explores practical strategies to help properties control expenses and boost efficiency across all areas of operations, including: Creating efficiencies for site teams Utilizing data and business intelligence Streamlining resident-facing interactions Partnering with the right technology provider

Discover how AI-powered automation is transforming Invoice Processing and Bill Pay in property management. In this webinar, Entrata’s SVP of Product, Sara Sharpe, sits down with Jennifer Walker, Controller at Catalyst Housing Group, to explore how smarter financial workflows reduce manual effort, increase accuracy, and free teams to focus on what matters most.

Discover how Landmark Properties empowered its operations and accelerated growth through Entrata Business Consulting. As one of the nation’s leading student housing developers, Landmark turned to Entrata to optimize system configurations, enhance automation, and navigate complex, evolving demands. With deep product expertise and proactive consulting, Entrata became a strategic partner in Landmark’s operational evolution. Explore how this collaboration unlocked time savings, process clarity, and confident decision-making for Landmark’s high-performing teams.

AI isn’t coming for your leasing team’s jobs—it’s coming for their to-do lists. Join us for a practical conversation where we’ll show you how AI-powered technology is helping property teams work smarter—not harder. From qualifying leads to scheduling tours and managing follow-ups, Entrata’s Chelsea Hansen & Samantha Bohm discuss how automation can take care of the busywork so your team can focus on what really matters: people.

The multifamily landscape is evolving, and the tools to stay ahead are more sophisticated than ever. At the heart of this transformation lies the ability to leverage data to optimize every part of the resident experience. However, for many property managers, the complexities of data-driven decisions still feel out of reach.

If your tech stack isn’t making life easier for renters and staff, it’s time for a reality check. In recent years, multifamily operators have added apps, portals, and digital tools to improve the resident experience—but what if all this tech is actually doing the opposite? This guide explores the top 10 tech gaps frustrating today’s renters and slowing down property teams. Based on industry insights and renter behaviors, it highlights the most common disconnects between what residents want and what your systems actually deliver.

Today’s renters are accustomed to seamless online experiences—and they expect the same level of convenience and efficiency from their multifamily communities. But many property management companies, especially those operating without a digital-first foundation, struggle to meet these rising expectations. This e-book explores how an integrated, end-to-end platform can help you deliver a resident experience that rivals the best, solving core challenges in each of the three major areas where resident frustration often arises: Communication Service and maintenance Getting more value from rent

As mental health becomes an increasingly urgent focus in student housing, operators are rethinking how residential communities support student wellbeing. Join Jenn Cassidy, President of Property Operations & Experience at Cardinal Group Management, and Entrata’s Virginia Love for a conversation on the evolving role of student housing in mental health advocacy. Learn what today’s students are facing, how data is shaping support strategies, and what practical steps housing teams can take to build more supportive, stigma-free communities

What is Gen Z’s approach to housing in today’s financial environment? Entrata, in collaboration with Qualtrics, surveyed over 2,000 U.S. renters in January 2025 to better understand Gen Z renters’ lifestyle choices and evolving priorities, and what this means for both renters and property owners. Join President Chase Harrington and Virginia Love as they go over the results.

In today's competitive multifamily landscape, success requires more than just a well-maintained community. It demands a holistic approach that nurtures relationships—from the first online interaction to lease renewal.

With the increased risk in multifamily, properties need insurance coverage for property damage, liability claims, residents without proper insurance, increased movement with short-term leases, and more. In this webinar, Entrata’s Head of Insurance Wil Robertshaw is joined by Cardinal Group’s Sr. Director of Risk Management Chris Bidwell for a discussion about how insurance programs can mitigate risk, boost NOI, and create a better experience for residents.

AI and automation are reshaping how multifamily properties are managed—from leasing to maintenance and everything in between. By offloading repetitive tasks to smart systems, operators can streamline workflows, cut costs, and deliver a more personalized resident experience. This e-book breaks down the five levels of Autonomous Property Management (APM) and shows you how to prepare your portfolio for the future.

Haverkamp Properties, a multifamily property management firm based in Iowa, has set ambitious growth goals for the coming years. However, the company felt that its previous digital marketing partner lacked the forward-thinking approach needed to help them achieve those objectives. After carefully evaluating several platforms, Haverkamp made the strategic decision to transition to Entrata’s Digital Marketing Bundle.

Looking to optimize your pricing and leasing strategies? Join Entrata’s VP of Sales Nick Miller, Industry Principal Amy Roos, and Data Science Manager Mattie Langford as they discuss how revenue intelligence uses machine learning to provide actionable insights—allowing property managers to set the most profitable rates and predict renewal likelihoods.

Financial barriers and lifestyle choices are reshaping Gen Z’s approach to housing, leading them to lean towards renting over homeownership. To provide a better understanding of Gen Z renters’ evolving priorities and what this means

The traditional multifamily leasing process can be slowed by manual tasks and misdirected leads, resulting in disengaged prospects and missed opportunities. While technology improvements like digital marketing and chatbots have helped, there are still gaps in lead scoring and follow-up that need to be addressed. That’s where AI-powered leasing agents come in, promising faster, more efficient, and personalized lead-to-lease experiences for both prospects and leasing teams.

Is AI the key to multifamily NOI growth? Entrata partnered with Qualtrics and surveyed 300 multifamily executives to learn about their opinions on AI and its impact on NOI. Join Entrata President Chase Harrington along with CTO Jason Taylor as they dig into the results.

As the multifamily industry evolves, so do the marketing strategies and customer experiences that accompany it. Laurel Zacher, Founder & CEO at LZ Strategic, joins Entrata’s Virginia Love to discuss the shift from traditional marketing to a “help-first” philosophy in the multifamily space, the importance of personal connections for better retention and referrals, and the role of technology in enhancing the leasing experience. Join them as they share ideas on creating authentic marketing content, balancing positivity with transparency, and gathering feedback in innovative ways.

Utility costs are a significant expense for multifamily properties, and navigating market volatility and new regulations can be tricky. This e-book offers practical strategies to help you manage energy expenses, from choosing the right billing method to preparing for stricter building performance standards. You'll learn how to optimize energy use, reduce costs, and improve efficiency while staying compliant.

As technology rapidly advances and resident expectations evolve, the challenge of identifying and nurturing high-potential talent becomes even more critical. Erica White, SVP of Technology & Strategic Initiatives at Article Student Living, joins Entrata’s Amanda Fumo to explore how a technology-focused culture combines with problem solving and adaptability for developing the next wave of leaders, and how mentorship and innovation are fostering growth at Article.

Loyalty programs have been a key strategy for customer retention across industries for decades—and now, they’re making an impact in the multifamily industry. In this webinar, Entrata’s Industry Principal of Resident Services Alex Buchanan is joined by Sr. Product Manager Britton Pederson to discuss how resident rewards programs are boosting resident retention and reducing property costs.

AI adoption in multifamily is still evolving, but it’s already transforming how property managers make important decisions and enhance the resident experience. In partnership with Qualtrics, Entrata surveyed 300 industry executives about their plans for AI and how they plan to grow NOI in today’s challenging economic environment. This report dives into the current state of AI in multifamily, highlighting key trends, challenges, and opportunities.

Discover how rent reporting is becoming essential for multifamily properties and how it can benefit both you and your residents.

With the frequency of natural disasters in the U.S. in recent years, ensuring your properties are properly covered by insurance is more crucial than ever. Managing insurance for a large multifamily portfolio and keeping track of both individual renters' policies and your master policy can be overwhelming, especially when the process is manual.

Property management companies face unique challenges when it comes to developing and managing affordable housing, from navigating complex regulations to dealing with increased operating costs. This e-book explores how technology can help streamline operations, reduce costs, and ensure compliance across affordable and market-rate properties alike.

Wondering how to streamline your procurement workflows? In this webinar, Entrata’s SVP of Product, Sara Sharpe, is joined by Kristina Super, Director of Strategic Services at Berger Communities, and Dave Cooper, CEO at NetVendor, for a discussion about some of the foundational pillars of the procure-to-pay process, specifically Vendor Compliance and eProcurement, and how transitioning to more efficient, automated workflows can positively impact your properties.

As new rent reporting laws take effect, property owners need to stay ahead of the curve. Rent reporting helps residents build credit, encourages on-time payments, enhances a property's competitive advantage, and improves financial stability for both parties. This e-book explores how offering rent reporting can benefit both renters and property owners, especially in light of new legislation.

Attracting and retaining top talent is crucial in the multifamily industry. Those who do it right focus on building a strong company culture aligned with core values. By leveraging effective recruiting channels, providing comprehensive training and onboarding, and utilizing technology to improve the employee experience, management companies can come out ahead in the competition for top talent.

Start the new year with a solid grasp of the key trends and challenges shaping the Affordable Housing landscape in 2025 and beyond. Entrata CRO Amanda Fumo hosts a panel of industry voices for a crucial discussion of potential policy changes, emerging development trends, and the growing role of technology, including AI, in affordable housing management. Join us to discover how these forces impact property managers and what lies ahead for the affordable housing market.

In 2025, multifamily businesses are facing two key challenges: navigating the impact of AI on operations and dealing with complex property management software ... selecting software that truly benefits your business can be daunting. This e-book will guide you through five essential criteria for evaluating property management software, helping you make an informed investment.

For as long as online reviews have existed, property managers have been tasked with figuring out how to manage a property’s online reputation. Evan Reyne, VP of Operations at Opiniion Inc., joins Entrata’s Virginia Love to explore the key aspects of managing online reviews for multifamily properties in light of recent changes to FTC guidelines.

Fraudulent activities are becoming increasingly sophisticated, and property managers face significant financial risks. In this webinar, Entrata’s SVP of Product, Kelly Canepa, is joined by Fannie Thomas, Sr. Director of Business Applications and Information Technology at RangeWater Real Estate, and Taryn Silva, VP of Learning & Development at Mill Creek Residential, to discuss the challenges and solutions for mitigating fraud in property management.

Despite the best efforts of many, fraud remains rampant across the multifamily industry. Fraudulent applications can significantly impact a property’s bottom line, leading to delinquent rent payments, evictions, and potential loss of future revenue from negative reviews. This e-book explores how you can significantly reduce fraud risk at your properties by taking the necessary measures, following the right strategies, and using the most effective tools.

With rising move-in costs, renters are seeking ways to enhance their freedom to move and reduce the financial strain of securing a new unit. In response, several jurisdictions have passed renter’s choice laws in an effort to make housing more accessible by reducing upfront move-in fees. This e-book explores how property managers can adopt innovative deposit alternatives to lower move-in barriers while improving their bottom line.

Explore various accounting features within Entrata, including consistent tasks and reporting functionality.

In 2023, Entrata inaugurated the Golden Door awards to recognize excellence, dedication, and commitment within the multifamily community. Representatives from this year’s winning companies join Entrata’s Virginia Love to highlight the ways Landmark Properties, Berger, IRT, and American Landmark are pushing boundaries, increasing efficiency, and elevating the resident experience across their portfolios.

Artificial Intelligence is transforming property management by enabling faster, smarter decision-making. Join Entrata’s Chief Technology Officer, Jason Taylor, and VP of Engineering Travis Elnicky, for an insightful discussion on the power of combining rich data sources with AI-driven tools to achieve unparalleled operational efficiency, enhanced resident experiences, and increased profitability.

Acquiring and retaining quality residents is crucial in property management. Haverkamp’s approach? Offering tools and services that elevate the resident experience and differentiate properties from the competition. In this webinar, we take a close look at several examples that have been successfully implemented across properties.

At the recent Entrata Summit held in September 2024, we gathered insights from 20 industry leaders on the top challenges facing multifamily in 2025. This e-book explores how technology, particularly AI and automation, can help solve them.

Many multifamily businesses encounter significant challenges in procurement due to manual processes that slow down operations and create inefficiencies. By implementing automated solutions, property management teams can streamline purchasing, reduce errors, enhance vendor relationships, and improve overall operational efficiency.

Discover how AI can help tackle your biggest property management challenges: communicating with prospects and residents. In this webinar, Entrata Product Education Manager Elton Yang is joined by RVP Justin Finch for a discussion about how AI is shaping multifamily workflows right now.

While multifamily businesses have faced several obstacles in recent years, technology has helped many executives maintain an optimistic view of the market. But how exactly is evolving technology affecting operations? We surveyed more than 300 multifamily executives across management

Entrata surveyed more than 300 multifamily executives across management, marketing, leasing, and accounting to find out how AI, centralization, fraud prevention, and more are impacting their businesses. Join President Chase Harrington along with Virginia Love & Stephanie Fuhrman as they dig into the results.

This comprehensive guide explores how value-added services can streamline the move-in process, encourage on-time payments, and more to elevate the resident experience and drive property success.

Entrata Accounting 202 is a targeted course designed for property management professionals looking to deepen their understanding of operational efficiencies in accounting processes. Building on foundational knowledge, this course explores the strategic use of scheduled, conditional, and manual charges to streamline financial operations. Participants will gain practical skills in vendor setup and accounts payable (AP) processes, including completing payments and managing resident refunds within the AP framework. By completing the course and passing the exam, you will earn 1 CPE credit. Join us for an in-depth exploration of Entrata's accounting features, tailored for professionals seeking to refine their approach to property management accounting.

As the role of technology in multifamily grows, so do questions of how to balance tech-driven efficiency with personalized service to residents. Josh Goldstein, VP of Strategic Partnerships at...

This e-book shows how implementing key recruiting & retention practices can help multifamily businesses overcome staffing challenges and achieve long-term success. You'll Learn: -How current...

Today's rental market has shifted, and keeping up with current renters’ needs and preferences is essential. Entrata's 2024 Resident Report equips you with the insights you need to attract and retain residents, optimize your operations, and ultimately, drive profitability.

As industry leadership seeks to understand how AI will drive innovation, optimize operations, and redefine resident experiences, we’re seeing both excitement and apprehension.

Apartment All Stars, a collective of the multifamily industry’s most engaging speakers, has been traveling the country, educating and energizing teams for years. All Star veterans Lisa Trosein and Kate Good...

In 2023, the average manager or owner wrote off over $1M in bad debt because of fraudulent applications. Odds are your company is on the lookout for tools that protect...

Today's renters expect the same ease and convenience from their property management that they find in so many other daily transactions. Easy and accessible self-service tools empower your residents, boosting...

As the industry adjusts to a dynamic multifamily landscape, management strategies are also evolving. Berger President Anne-Marie Niklaus, Princeton Properties EVP & CMO Sarah Greenough, and Entrata CRO Amanda Fumo...

If a property has a clunky website or confusing move-in / move-out process, brand reputation suffers. This can lead to lower occupancy, fewer renewals, and bad reviews. This e-book will walk...

Generative AI and predictive AI are all the rage these days. But what are they, exactly? And how can you leverage them to transform how you operate and market your...

With another Apartmentalize behind us, there are so many takeaways, insights, and trends to consider. Join Entrata’s Product Education Principal Wyatt Moore and Manager of Professional Services Jordan Mills as...

Property owners and operators are embracing AI, offering hospitality-level service, and adopting a holistic approach to the resident experience. But what’s on the horizon? Daryl Smith, CMO at KETTLER, Inc.,...

With so many time-saving automations available, property owners and operators need to answer this question: Are you leveraging AI & other technologies to help your business reach its full potential? This...

Entrata President Chase Harrington joins CTO Jason Taylor for this installment of our ongoing webinar series exploring the impact of AI on the multifamily industry. Sign up to discover how...

For most property owners and operators, the headline this year is rising operating costs. As inflation, interest rates, labor costs, and property insurance all increase, multifamily executives need to find...

Today’s renters have high expectations. Once they make a purchase or ask a question, they expect an almost immediate response. And the longer you take to respond, the lower your...

Join Entrata CRO Amanda Fumo for a discussion about what you can do to engage with Apartmentalize 2024. She’ll be joined by Sherry Freitas, Jamie Gorski, and Kate Good, three...

With a shortage of over 7 million affordable housing units in the United States, we are in the middle of a crisis. To compound the problem, managing properties with HUD,...

How to Ensure an Efficient Student Turn Experience. Find out how you can make the next turn cycle more efficient than ever before.

While fraud detection technology is rapidly improving, there’s a stronger tool already available: Artificial Intelligence. But many property owners are hesitant to use AI during the application and approval process...

Artificial Intelligence has been used for years in the multifamily industry—think chatbots on leasing websites. And while generative AI's capabilities seem limitless and a bit overwhelming, there are actually a...

Determining demand for your properties is incredibly difficult. So many questions may run through your mind: What will demand look like next year? What markets should I be entering or...

As more Americans choose renting over home ownership, the American dream is experiencing a substantial change. In this webinar, our guests will discuss the findings from Entrata’s recent survey of 2,000 renters across the United States.

Discover how Entrust Property Solutions revolutionized property management with Entrata, delivering seamless engagement for prospects and residents. Founded by industry veterans with a vision for efficiency, Entrust chose Entrata to optimize...

Multifamily marketing expert Mike Whaling joins Entrata's Virginia Love to discuss how to focus your efforts on what matters most, all while making your marketing spend more efficient.

In this guide, you’ll find a few tactics that can help you experience significant utilities savings.

Entrata Accounting 101 is a targeted course addressing the practical challenges encountered in property management accounting. This course provides a thorough examination of industry pain points, showcasing Entrata’s solutions for...

Join Entrata for an insightful discussion about how you can help build a culture of success at your company. We’ll explore innovative learning and development techniques for teams, as well as the role supportive workplace environments have in supporting employee success. Don't miss the chance to hear practical tips and best practices for fostering a thriving workforce.

This e-book provides a background of AI technology and explores its role in the multifamily industry, examining ways that AI is already impacting workflows and how it is most likely to shape our future.

In the past, home ownership was considered a primary measure of whether or not someone has achieved the American dream, but that’s no longer the case. A January 2024 survey...

If you aren’t getting extra revenue from rental growth and your expenses are increasing, what can you do? The simple answer is finding new ancillary revenue streams. This e-book contains 16...

In an ever changing rental market, multifamily communities seek innovative ways to stand out. This e-book highlights the impact of reporting on-time rent payments, benefiting both renters and property owners.

We are only now beginning to see how Artificial Intelligence will impact the multifamily industry. Join us for a conversation with Entrata's Chief Technology Officer, Jason Taylor, about the impact AI will have across multifamily in the coming months and years.

This guide highlights how the opportunities to automate AP processes and operate more efficiently are massive.

What is the role of “brand” in multifamily? How can you build one when your resources are limited? Where do you even start? And most of all, what’s the ROI?

The fraudsters targeting multifamily communities are growing in number and skill, so traditional mitigation methods will need to evolve to keep up. Daniel Berlind, CEO of Snappt, talks about the...

With Dr. Lak Lakshmanan, the core concepts of AI are easy to understand. Lakshmanan breaks down how this technology is shaping the way businesses operate today, and how AI is poised to transform the future.

How much do property management companies save when they use Entrata's all-in-one platform? Entrata commissioned Forrester Consulting, a leading global market research firm, to examine the potential return on investment...

In 2023 Entrata commissioned Forrester Consulting, a leading global market research firm, to examine the potential return on investment enterprises may realize by deploying Entrata. Join Entrata’s President, Chase Harrington, and...

Discover how to build an effective digital marketing strategy with tips and tricks like: - The most important question to ask yourself when creating your digital marketing campaign - Five must-have characteristics...

Long before they think of taking a tour or filling out an application, today's residents will search out everything they can find about your properties online, including your website, social media, and online reviews. Having a consistent presence across all of these is paramount.

Don’t get duped! Processing rent payments and applications online can open the door for applicants or renters to commit fraud by shielding their true identity or presenting payment methods that lack necessary funds. With fraud on the rise and risks to multifamily communities growing, it’s important to have guardrails in place from the very beginning. This guide offers an overview of the kinds of fraudulent behaviors to look out for as well as tips you can employ to protect your communities.

In the past, implementing a renters insurance program proved to be difficult and time consuming. Luckily, recent advances in technology have simplified the process for implementing and managing a successful renters insurance program. This guide covers the steps for getting started, best practices for maintaining a program, and how renters insurance can actually give a boost to your bottom line.

Finding the right property management software lessens the day-to-day burden of keeping up with this endless stream of tasks. But how should you evaluate the many options on the market? While the market is full of software options, there’s a process you can follow that will lead you to the ideal platform for your business.