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Hear from industry leaders and stay updated on the most critical issues in multifamily with this FREE webinar series from Entrata.
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Next Episode
Viewpoints: Leading Effective Site Teams
As the industry adjusts to a dynamic multifamily landscape, management strategies are also evolving. Berger President Anne-Marie Niklaus, Princeton Properties EVP & CMO Sarah Greenough, and Entrata CRO Amanda Fumo discuss actionable strategies for building and leading top-tier site teams. Join to see how you can overcome today’s challenges, optimize communication, and prepare your teams for the future.
Amanda Fumo
Chief Revenue Officer - Entrata
Amanda Fumo is the CRO at Entrata, joining the company in 2023, where she leads the company’s award-winning sales and customer care teams as they continue to accelerate growth and deliver the industry’s leading customer care and partnership. Before joining Entrata...
Continue Reading...Amanda Fumo is the CRO at Entrata, joining the company in 2023, where she leads the company’s award-winning sales and customer care teams as they continue to accelerate growth and deliver the industry’s leading customer care and partnership. Before joining Entrata, Fumo was the Operating Vice President at Silver Lake, where she worked across an expansive portfolio of software and tech-enabled services businesses to accelerate growth through go-to-market optimization, strategic acquisitions and partnerships. She previously worked at Bain & Company serving consumer goods, industrial and private equity clients.
Anne-Marie Niklaus
President - Berger Communities
Anne-Marie’s role as President is centered around providing a strategic vision for all community operations, while overseeing the growth and development of the portfolio and its team members. She draws her knowledge and abilities from a wide-ranging experience in the multifamily industry...
Continue Reading...Anne-Marie’s role as President is centered around providing a strategic vision for all community operations, while overseeing the growth and development of the portfolio and its team members. She draws her knowledge and abilities from a wide-ranging experience in the multifamily industry, which drives a leadership style focused on inclusion and collaboration. As such, Anne-Marie is a champion of company culture, strengthening Berger’s focus on its core-values and fundamentals.
Sarah Greenough
Executive Vice President, Chief Marketing Officer - Princeton Properties
Sarah Greenough is the Chief Marketing Officer and Executive Vice President at Princeton Properties, where she has led revenue generation and forecasting, marketing, media, and sales programs, as well as website development and social networking for over 29 years. Sarah also leads...
Continue Reading...Sarah Greenough is the Chief Marketing Officer and Executive Vice President at Princeton Properties, where she has led revenue generation and forecasting, marketing, media, and sales programs, as well as website development and social networking for over 29 years. Sarah also leads the IT division to implement technologies that drive growth and enhance the resident experience. A passionate advocate for the multifamily industry, Sarah frequently shares her expertise as a guest speaker and panelist at industry conferences. She currently serves on the Zillow Advisory Council and the MAA Board of Directors, and her past contributions include memberships on the NAA Marketing Committee and NAA Technology Committee. Sarah holds the National Apartment Leasing Professional (NALP) certification and a Massachusetts Realtor license.
All Star Insights into the Modern Renter
with Lisa Trosien & Kate Good
September 4, 2024 | 1 pm ET / Noon CT
Previous Episodes
Watch past candid conversations about issues impacting the multifamily housing industry.
Daryl Smith
Property owners and operators are embracing AI, offering hospitality-level service, and adopting a holistic approach to the resident experience. But what’s on the horizon? Daryl Smith, CMO at KETTLER, Inc., joins Resident Experts to discuss the future of the resident experience and how owners and operators can adapt to evolving technology and resident expectations.
Travis Honaker
For many households, rent is the largest recurring monthly expense in their budget. But without rent reporting, even a strong history of on-time payments won't be counted positively toward credit scores. This month, Entrata Industry Principal Virginia Love sits down with Travis Honaker, Product Development Manager of Multifamily Product Development at Fannie Mae, to discuss how their pilot is working to encourage adoption of this reporting and the benefits for operators and their residents.
Mike Whaling
Multifamily marketing expert Mike Whaling joins Entrata's Virginia Love to discuss how to focus your efforts on what matters most, all while making your marketing spend more efficient. Discover several overlooked efficiencies that can make your marketing more cost-effective.
Jen Piccotti & Kara Rice
Multifamily operators are responsible for ensuring their site-level teams have the resources they need to work efficiently. Entrata Industry Principal Virginia Love speaks with Jen Piccotti and Kara Rice from Swift Bunny to discuss about leading strategies and learn why enabling efficiency matters so much in 2024.
Dana Pate
What is the role of “brand” in multifamily? How can you build one when your resources are limited? Where do you even start? And most of all, what’s the ROI?Join Entrata Industry Principal Virginia Love and Stitched Marketing CEO Dana Pate as they answer these questions and more in this Resident Experts webinar.
Keep Watching
Entrata has been hosting conversations with experts in the multifamily space since early 2023. Explore the archives for more Resident Experts episodes at entrata.com/resources.