The Most Effective Marketing for Multifamily with Mike Whaling

Today’s renters are accustomed to seamless online experiences—and they expect the same level of convenience and efficiency from their multifamily communities. But many property management companies, especially those operating without a digital-first foundation, struggle to meet these rising expectations. This e-book explores how an integrated, end-to-end platform can help you deliver a resident experience that rivals the best, solving core challenges in each of the three major areas where resident frustration often arises: Communication Service and maintenance Getting more value from rent

What is Gen Z’s approach to housing in today’s financial environment? Entrata, in collaboration with Qualtrics, surveyed over 2,000 U.S. renters in January 2025 to better understand Gen Z renters’ lifestyle choices and evolving priorities, and what this means for both renters and property owners. Join President Chase Harrington and Virginia Love as they go over the results.

With the increased risk in multifamily, properties need insurance coverage for property damage, liability claims, residents without proper insurance, increased movement with short-term leases, and more. In this webinar, Entrata’s Head of Insurance Wil Robertshaw is joined by Cardinal Group’s Sr. Director of Risk Management Chris Bidwell for a discussion about how insurance programs can mitigate risk, boost NOI, and create a better experience for residents.

AI and automation are reshaping how multifamily properties are managed—from leasing to maintenance and everything in between. By offloading repetitive tasks to smart systems, operators can streamline workflows, cut costs, and deliver a more personalized resident experience. This e-book breaks down the five levels of Autonomous Property Management (APM) and shows you how to prepare your portfolio for the future.

AI adoption in multifamily is still evolving, but it’s already transforming how property managers make important decisions and enhance the resident experience. In partnership with Qualtrics, Entrata surveyed 300 industry executives about their plans for AI and how they plan to grow NOI in today’s challenging economic environment. This report dives into the current state of AI in multifamily, highlighting key trends, challenges, and opportunities.

For as long as online reviews have existed, property managers have been tasked with figuring out how to manage a property’s online reputation. Evan Reyne, VP of Operations at Opiniion Inc., joins Entrata’s Virginia Love to explore the key aspects of managing online reviews for multifamily properties in light of recent changes to FTC guidelines.