May 2025

Product Updates

Entrata’s latest release continues to facilitate Autonomous Property Management® with tools that help elevate the resident experience by driving property operations efficiency. This release brings new product functionality, along with improved usability and reduced friction across the entire platform. 

Elevated Experiences

Homebody RXP

Introducing Homebody: Resident Experience Platform, a modern resident platform with access to everyday workflows and services all in one place. With customization capabilities, Homebody RXP gives properties full control over their platform's look and feel.

 

Leasing AI: Post-Tour Nurturing

Leasing AI now nurtures leads post-tour—automatically guiding prospects through application, screening, and lease signing and helping teams close more leases with less effort.

Income IQ

Verify income through connected bank data, payroll information, or uploaded documents—all within a single, intuitive flow. By offering multiple verification methods in one seamless experience, Income IQ accelerates approvals, protects against fraud, and enhances the application process for both leasing teams and applicants.

PetScreening

Simplify your pet management with PetScreening, integrated with Entrata, giving onsite teams the ability to manage all resident pet info from a single source. Reduce the number of unauthorized pets onsite and increase pet revenue with a simple, streamlined pet screening process.

Platform Improvements

Key features & enhancements

Discover the latest tools, upgrades, and improvements designed to streamline workflows, boost efficiency, and elevate your property management experience.

Login Security Expansion

Enhanced login features provide real-time protection, smarter password and MFA enforcement, and greater admin control to mitigate security risks.  

Post Move-In Charges

Automatically post deposits and one-time fees with first month’s rent to reduce move-in day friction and improve payment accuracy.  

Mid-Lease Pet Fees

Automatically apply recurring and one-time pet fees when pets are added mid-lease, improving accuracy and revenue capture

Group Resident Shuffle

Quickly shuffle residents within group lease agreements directly from their profile, streamlining student and corporate leasing operations.

Report Scheduling

Improved report delivery with recipient validation, expiration alerts, and reduced redundancy.

Private Reports

Easily duplicate and customize private report instances for better organization and control.

Leasing AI Escalations

Address AI escalations directly from Entrata’s dashboard to enhance response times and reduce platform switching.

Leasing AI SMS Links

Instantly send scheduling and application links via SMS to streamline leasing workflows and boost engagement. 

Leasing AI & LeadManager

Leasing AI is now integrated into LeadManager, centralizing lead context and improving follow-up efficiency. 

Revenue Intelligence: Predictive Leasing

Improve rate publishing with bedroom premiums and clustering insights, helping teams optimize leasing strategies.

Lead to Lease Intelligence: Screening Dashboard

A new dashboard visualizes screening metrics and financial impact, helping enforce policies and improve applicant decisions.

Biometric ID Enhancements

Strengthen fraud prevention with age verification and repeated identity detection, enhancing applicant screening.

SMS Opt-In

Auto-opt-in feature enrolls residents and leads for SMS communications, reducing missed messages and manual processes.

Cost Estimation Calculator

ProspectPortal now offers real-time leasing cost breakdowns, increasing transparency and boosting lead quality.

Master Policy Pricing

Adjust master policy rates for future leases without affecting current ones, streamlining insurance pricing.

Fixed Asset Automation

Create fixed assets from job cost entries to streamline asset management and improve financial accuracy.

Budgeting Notes

Add variance notes and contextual commentary to budget reports for clearer financial storytelling. 

Bill Pay Automation

Automatically create payments post-approval, reducing processing time by 50% and minimizing delays. 

Resident Utility: Cereniti Integration

Real-time API integration with Cereniti ensures accurate, secure utility data for ResidentUtility users.

Entrata Academy: Rule Automation

A new, streamlined and intuitive setup process makes it easier to configure integrations with all access providers. 

Academy Elite Courses

Create onboarding courses combining Entrata and company training materials for a tailored learning path. 

Entrata Student: Deferred Revenue

Automatically recognize revenue in student housing, reducing manual journal entries and improving accuracy.

Entrata Student: Bulk Student Transfers

Include student renewal transfers in bulk move-in/out workflows to simplify turnover and reduce manual steps.

Entrata Commercial: Triple-Net Reconciliation

Complete triple-net reconciliations entirely in Entrata Commercial with improved accuracy and flexibility.

Entrata Affordable: Subsidized Leasing Guarantors

Automatically recognize revenue in student housing, reducing manual journal entries and improving accuracy.

Entrata Affordable: Interim Recertifications

Choose automated successive corrections or full manual control for interim certification to reduce errors and ensure compliance.

Entrata Affordable: Data Visibility

View key values like TTP, income, and corrections directly from the certification listing to improve clarity.