Resident Experts

Marketing for Today’s Renters

April 16, 2025

1:00 PM ET / 12:00 PM CT

As the multifamily industry evolves, so do the marketing strategies and customer experiences that accompany it. Laurel Zacher, Founder & CEO at LZ Strategic, joins Entrata’s Virginia Love to discuss the shift from traditional marketing to a “help-first” philosophy in the multifamily space, the importance of personal connections for better retention and referrals, and the role of technology in enhancing the leasing experience. Join them as they share ideas on creating authentic marketing content, balancing positivity with transparency, and gathering feedback in innovative ways.

Speakers

Laurel Zacher

Laurel Zacher

Founder & CEO, LZ Strategic

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