28
Mar 17

Webinar Recap: The Marketing Funnel, Using The Right Tools At The Right Time

Posted by: Entrata | Category: Webinars

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This week the Entrata team hosted a webinar to discuss the Marketing Funnel, and how you can provide the right information at the right time to your prospective residents throughout each stage of the marketing funnel.

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6
Mar 17

A Partner You Can Count On

Posted by: Entrata | Category: Marketing,Newsletters

Red Vans at the Googleplex? You betcha! Entrata’s SEO Services team has earned the designation of Google Partner with Premier status, which translates to periodic invitations to Google’s Mountain View HQ and, more importantly, a strategic advantage for Entrata’s SEO and PPC clients. continue

2
Mar 17

The Big Three of Social Media Advertising: Facebook, Instagram and YouTube

Posted by: Entrata | Category: Marketing

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Business owners and marketers have a heavy responsibility in deciding where to spend their marketing budget in order to achieve the greatest ROI.  When it comes to paid search, it is clear you should have a presence on Google.  But what about social media?  

If you’re like most businesses, you don’t have limitless reserves of cash to spend on marketing. And there are so many social media platforms that you could easily find yourself spreading your budget too thin if you’re not strategic enough.

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24
Feb 17

Webinar Recap: Strategies for Resident Communication

Posted by: Entrata | Category: Webinars

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This week, we hosted a webinar to discuss the most effective ways of communicating with residents. Sam Choi from Aspen Heights shared how they overcome some of the most common communication obstacles. We also learned about some of the unique communication strategies Aspen Heights utilizes with their residents.

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14
Feb 17

NAA 2017 “Most Loved” Student Software

Posted by: Entrata | Category: Technology

EntrataStudent is the “most loved” student software with over 44% of the largest student housing companies around the country utilizing it. With features such as roommate matching, bulk unit assignments, and move-in checklists, EntrataStudent is the industry’s first property management software built uniquely for the student housing market. Whether you’re on a volcano in Nicaragua or in the office, EntrataStudent is your go-to software built with students (and you!) in mind.

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6
Feb 17

Student Software: Made to Fit

Posted by: Entrata | Category: Management,Newsletters

It’s about as close to a universal experience as you can find (although if you’re an only-child you may not relate): hand-me-downs. How many of us, in the name of economy, have found ourselves in the ill-fitting discarded fashion of our older siblings? Sometimes it works, more often than not it doesn’t. No surprise, it was made for someone else.

For years, student housing operators have been dealing with the technology equivalent of hand-me-downs; using systems that were built for conventional properties to try to meet the unique challenges of a student community. With enough work-arounds and manual processes, they could make do. But the solution was about as ideal as wearing your big brothers’ suit to the school dance. Sub-optimal. continue

6
Feb 17

Your Residents are Waiting to Hear from You

Posted by: Entrata | Category: Newsletters,Residents

When you’re trying to get an important message across, how and when you communicate can matter just as much as the message itself. It’s true with friends, colleagues, strangers, and it’s true with your residents. We’ve discovered that you can make your resident communications more effective using technology tools to make sure the messages you send are getting to them how and when they’re most receptive. continue

30
Jan 17

How To Convince Your Renters to Get Insurance: Lessons I Learned From Renting My First Apartment

Posted by: Entrata | Category: RentSauce,Services

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Today, I would like to make a tribute to those not-so-happy moments as a resident. Those moments when you accidentally light something on fire, or flood your living room. Those moments while in the depths of panic you have that annoying thought in the back of your mind, “I really should have purchased renters insurance.”

I also want to argue the benefits of requiring renters insurance on your properties. But before I begin, let me bring a little humor to the scene. Lets take it back a few years — to the golden years — to college.

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25
Jan 17

Recap: Online Leasing Life Hacks

Posted by: Entrata | Category: Webinars

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This week, we hosted a webinar to discuss a few life hacks for online leasing workflow and processes. Ben Boster from Entrata along with panelists Nicole McLemore from Lincoln Property Company, Christa McCartney from Greystar, and Libby Ertmer from Fiduciary Real Estate, shared with us their best practices for optimizing their online leasing process and the best practices they use to make it a success. We learned how to overcome obstacles that come from the online leasing process and how to get teams on board during the transition from paper to online leases.

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10
Jan 17

Google is Cracking Down on Annoying Pop-Up Ads

Posted by: Entrata | Category: Marketing,Residents,Technology

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January 10, 2017 is the day Google said no to pop-ups (also known as interstitials or splash images). While the new change may seem like a hindrance to your current lead generation and marketing practices, it should be welcomed as pop-ups are already reducing the amount of visitors to your site and page duration by more than ten percent.

The new change is all a part of Google’s invigorated effort to improve the user experience on mobile devices. The good news is there is an alternative to improve your prospect experience, make Google happy and get the information you need from prospects. A win-win-win-win-win.

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