10
Jan 17

Google is Cracking Down on Annoying Pop-Up Ads

Posted by: Entrata | Category: Marketing,Residents,Technology

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January 10, 2017 is the day Google said no to pop-ups (also known as interstitials or splash images). While the new change may seem like a hindrance to your current lead generation and marketing practices, it should be welcomed as pop-ups are already reducing the amount of visitors to your site and page duration by more than ten percent.

The new change is all a part of Google’s invigorated effort to improve the user experience on mobile devices. The good news is there is an alternative to improve your prospect experience, make Google happy and get the information you need from prospects. A win-win-win-win-win.

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10
Jan 17

Resolution 2017: Revenue Management Strategies

Posted by: Entrata | Category: Marketing,Newsletters

At the beginning of the year, as tradition demands, we assess, evaluate, and begin to plan ways to improve. One of the topics on many property management lists this year is revenue management – i.e., using data to establish the “perfect rent” with the ultimate goal of maximizing the revenue generated by an asset. While the tools and methods vary, revenue management has moved from a “nice-to-have” theory to a “need-to-have” business practice in our industry.

We’ve been researching revenue management for a number of years as we develop the revenue management piece of our comprehensive property management platform — Entrata Pricing — and would like to share some of the strategies we’ve learned that can help set you up for success. If you’re thinking about adopting new revenue management tools or evaluating your current strategies in the new year, read on! continue

10
Jan 17

Break an Old Leasing Habit

Posted by: Entrata | Category: Leasing,Newsletters

It’s 2017 and we live in a world of digital transactions, any time, every day, for everything. Your renters are more comfortable than ever using technology to interact with their communities. But despite this remarkable progress a few old-school habits remain, adding hours or days to leasing processes, inflating costs, and cluttering up leasing offices with banks of filing cabinets. A prime example is the transaction at the heart of our industry: the lease.

Despite overwhelming evidence that executing leases online saves time and trouble for renters and property managers alike; despite prohibitive costs associated with generating, printing, and storing paper lease documents; despite the environmental impacts; most renters (over 60 percent!) are still signing a paper lease when they rent an apartment. continue

5
Dec 16

Rising Utility Costs: Ease Resident Worry

Posted by: Entrata | Category: Newsletters,Residents

Recent government surveys show that 70 percent of renters are worrying about increases in their monthly utility bills; that’s more than the percent who are concerned about increases in their rent. With utility prices on the rise, renters are feeling the pinch, and it’s stressing them out. Property managers are uniquely positioned to help alleviate some of those worries and renters appreciate those who do. In fact, nearly half of residents who participate in the survey said they would be willing to pay more in rent if they knew they were getting cost savings for utilities.

What exactly can you do to help renters get a better handle on rising utility costs? First, assess how green your communities are. Most renters perceive green communities as better places to live and associate energy-saving and water-saving amenities with reductions in utility bills. But you don’t need to completely retrofit your properties to LEED certification standards to help your residents out. You can take advantage of small steps that translate to big savings for you and your residents. continue

5
Dec 16

ParcelAlert & The Holiday Mailroom

Posted by: Entrata | Category: Residents,Technology

Christmas is approaching and that means packages, packages, and more packages. As many property management professionals know, the billion dollar online shopping industry shows no signs of slowing down. We probably don’t have to tell you that a typical 200-unit building receives over 50 packages per day. (Multifamily Insiders) It’s clear: property managers need something efficient and effective to clear out their mail rooms.


Cue ParcelAlert. With its new streamlined functionality, getting the right package to the right resident is a no-brainer. Easily sign for packages, search quickly for resident’s information, and scan barcodes from shipping labels to track deliveries. It’s all under control with the ease and organization ParcelAlert provides. Over 11 million packages were processed via ParcelAlert in 2015 and it’s still growing.

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17
Nov 16

Cyber Security: It’s About the People, Including Vendors

Posted by: Entrata | Category: Management,Residents,Technology

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Like most challenges and successes companies experience, strong cyber security traces back to one factor — the people.

Not only the people at your corporate office or communities, but also the people at your vendors and the steps they take to protect resident data. That was the message delivered during the “Cyber Security Action Plan: Ten Things to Do Right now” session at NMHC OPTECH 2016 Tuesday in Dallas.

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16
Nov 16

Five Mobile Features To Make Your Life Easier

Posted by: Entrata | Category: Marketing,Newsletters,Technology

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The world is demanding mobile options for all of their technology needs. Entrata has been working around the clock to ensure it provides our multifamily clients and their residents with a comprehensive suite of mobile technology to meet those needs.

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10
Nov 16

NMHC OPTECH Preview: Tech Sessions Promise to Yield Expertise

Posted by: Entrata | Category: Technology

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Much of the multifamily industry will soon convene in Dallas for the final large-scale conference of the year, NMHC OPTECH, and those seeking to enhance their technology knowledge as it relates to the industry seem to be in luck.

Cybersecurity, home automation and telecom are among the topics that will be featured at various sessions at the Hilton Anatole (Nov. 14-16). Here is a quick guide to some of the tech-based sessions that we expect to deliver several thought-provoking takeaways.

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8
Nov 16

Experts Available: Accounting Consulting Services

Posted by: Entrata | Category: Newsletters

Here’s a good one: How do you know when an accountant is on vacation? He doesn’t wear a tie and comes in after 8am! Yes, we all laugh about our accountants being utterly predictable or control freaks, but the truth of the matter is that we rely on that stability and control to keep us all in business. So when it comes to implementing a change in your accounting system, it’s really not that much of a surprise that often the biggest pushback comes from the Accounting department.

At Entrata, we understand that your accounting teams approach every system change with an extra measure of stress and anxiety. That’s why we’ve put together a team of accounting experts specifically for our clients rolling out Entrata’s Core property management software – consultants who speak their language (33% of them are CPAs) and know industry accounting systems inside and out. continue

7
Nov 16

A Different Kind of Call Center

Posted by: Entrata | Category: Leasing,Newsletters

Can you get good customer service over the phone? Bad call center experiences are notorious, we’ve all been there – the seeming endless cycle of transfer, hold, explain, repeat. No property wants to put their residents or prospective residents through that kind of hassle. And yet, someone needs to pick up the phone. At Entrata, we believe that excellent customer service can be delivered by phone, and we’re revolutionizing the way we run the Leasing Center to prove it.

So what is it that makes Leasing Center different from all of those other call centers? The answer to that question runs deeper than technology dashboards or screening systems. Entrata is continually investing in the kind of operational innovations that allows us to offer consistent quality that eclipses any other call center service in the industry. If you’ve ever wondered how we make it work, here’s a little glimpse behind the curtain. continue