Entrata Blog

After several years defined by turbulence, the multifamily industry is finally finding its balance. Entrata’s 2026 State of Multifamily Report reveals an indust

When you talk with someone who lives and breathes capital markets, you quickly realize just how many invisible forces shape the multifamily industry every day.

Why experience—not price—is quietly shaping retention, reputation, and revenue

When it comes to student housing, the one constant is change. The residents change, their behavior shifts, and their expectations rise.

The reports that protect revenue, improve retention, and strengthen resident satisfaction

For anyone seeking insights on how to onboard the Entrata system, Misty Maxwell is the one to ask.

Multifamily is a multifaceted, complex industry.

Automation has transformed property management, making the handling of inquiries, scheduling tours, processing payments, and sending reminders significantly mor

Discover how Mill Creek Residential drives property performance and resident success through strategic technology implementation using Entrata.

Multifamily operators are implementing powerful, transformative new technologies at a pace that has rarely, if ever, been seen before in the industry.

How smarter leasing and marketing reporting drives occupancy and revenue.

Multifamily operators are bringing the power of automation and advanced technologies to a wide range of processes.