The multifamily landscape is undergoing a seismic shift, driven by the transformative power of artificial intelligence. It's no longer a question of if AI will impact your leasing process, but how deeply. AI-powered leasing solutions are not just a futuristic concept; they're a present-day necessity, offering unprecedented efficiency that improves NOI and personalization that creates better relationships with prospects and residents that traditional methods simply can't match.
In a recent Resident Experts webinar, Laurel Zacher, a seasoned marketing and CX strategist in the multifamily industry, shared profound insights into effective multifamily marketing. The conversation, guided by Entrata’s Virginia Love, centered on a powerful shift in perspective: moving away from traditional sales-focused approaches and embracing a philosophy of genuine helpfulness.
Entrata President, Chase Harrington, and CTO, Jason Taylor, recently explored the insights gleaned from a recent survey of more than 300 multifamily executives that explored the impact AI solutions are having on net operating income across the industry.
The landscape of multifamily property management is rapidly evolving due to increasing energy efficiency standards. Staying ahead of these changes is crucial for maintaining profitability and resident satisfaction.
In Entrata’s most recent Resident Experts webinar, Amanda Fumo, Chief Revenue Officer at Entrata, sat down with Erica White, Senior Vice President of Technology and Innovation at Article Student Living, to talk about the importance of hiring the next generation of talent in the multifamily industry. The discussion centered on identifying, developing, and empowering the individuals who will drive the future growth of the sector.
In the competitive world of multifamily property management, controlling utility costs is of the utmost importance. With expenses ranking as the third highest for property owners, understanding the nuances of resident billing can significantly impact your bottom line.
Tired of chasing unqualified leads and drowning in paperwork? The future of multifamily leasing has arrived, and it's powered by artificial intelligence.
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