Inside Entrata

Entrata Blog

News, insights, and perspectives on tech, trends, and multifamily housing—from the people behind Entrata.

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Spotlight on Well-being: Key Takeaways from the Resident Experts Webinar with Jennifer Cassidy

In a recent installment of Entrata's Resident Experts webinar series, Virginia Love, Industry Principal at Entrata, welcomed Jennifer Cassidy, President of Property Operations and Experience at Cardinal Management Group. Cassidy, a seasoned leader with over two decades in the student housing industry, is renowned for her focus on driving revenue, maximizing expense efficiencies, and building long-term asset value.

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Compliance Update: 2025 Fee Transparency Legislation

Across the country, lawmakers are focused on housing affordability and tenant protections. One of the top issues is fee transparency in rental housing. For owners and operators of apartment communities, this means rules and regulations on how both mandatory and optional fees are disclosed to prospective renters. In this post, we highlight fee transparency laws passed so far in the 2025 legislative session.

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Is Your Tech Stack Sabotaging Resident Satisfaction?

Investing in property management software is a high-stakes game. You're looking for solutions that boost efficiency, cut costs, and ultimately drive revenue – all while keeping your residents and prospects happy. But what happens when the very technology you hoped would streamline operations ends up creating friction and frustration for the people you serve?

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