Nice guys may finish last according to conventional wisdom, but Yvette Nicole Brown is here to disprove that rule.
Coby Rich, vice president of marketing for Entrata, recently sat down with the actress, best known for her role on the NBC comedy series Community, for an episode of Entrata Connect to discuss how she stayed connected to family and friends during the pandemic, her career and her key to success. continue
Every multifamily organization needs an Eric O’Neill.
The former FBI counter-terrorism and counterintelligence operative—who spoke during Episode 1 of Entrata Connect—helped capture Robert Hanssen, a former FBI double agent who spied on behalf of the Soviet Union and Russia. Hanssen was deemed the most damaging spy in U.S. history as Russia’s top mole from 1976-2001.
While multifamily cybersecurity might not rise to the level of industrial espionage, the ramifications of a data breach can be just as damaging to an organization on a relative scale. As O’Neill recounted the capture of Hanssen, the takeaways were well apparent—you can never be too careful with your valuable data, and the enemy sometimes hides in plain sight. continue
A prospect arrives at an apartment community, meets with a leasing agent and sees the property in a predetermined path. In the past, that was the only type of tour. But modern-day prospects want choices when they search for their next potential home — and they now have an ever-increasing amount of options.
Over the past year, the way people tour apartment communities has evolved in various ways, presenting more opportunities to convert more leads to leases. In reaction to the pandemic, many apartment communities began offering virtual and self-guided tours in addition to the traditional agent-led ones. The variety of tour types is almost certainly here to stay, as operators have learned that prospects love options. continue
Imagine if many mundane daily household tasks could simply be automated. Trash cans automatically transferred from the garage to the curb on pickup day. Groceries neatly placed in the fridge on the proper shelves. The backyard efficiently mowed on a weekly basis because you scheduled the lawnmower to do it at a certain time.
Much tedious busywork also surrounds the lead management process. But unlike those household tasks, many lead management procedures can be automated now. continue
In June, Entrata will be reprising it’s wildly popular online event, Entrata Connect, for the whole multifamily industry. Connect is an event that grew out of the industry’s unique needs in the middle of a global pandemic, but has become one of the most engaging and beloved ways for multifamily professionals to, well, connect with each other no matter where they may be.
Those who attended Entrata Connect in October 2020 know to expect thoughtful and inspiring messaging, entertainment, and unique care packages delivered directly to their door, but we wanted to share a few details with those who may not have had the opportunity to join us last year to help you make the decision to join us in June. continue
We live in a data-rich world. Any PM software platform you use is going to offer lists of reports to find metrics on every aspect of your business. All of this data can offer a trove of information, but how much real insight does it provide?
Multifamily professionals can find themselves overwhelmed or confused when multiple reports approach the same issue from different perspectives, spending extra time to pull multiple reports, struggling to compare historical data with current trends, and losing faith when numbers aren’t what they expect to see. This wealth of information can end up muddying, rather than clarifying, decision making processes. It doesn’t have to be that way. continue
Intense data mining isn’t needed to proclaim the terms virtual and remote reached their crescendo in 2020. Essentially all activity in the multifamily environment—including onsite communication, education panels and industry conferences—gravitated away from the in-person experience.
But just like the industry’s migration to video and remote tours, the transition to virtual conferences wasn’t a flip-of-the-switch endeavor. It required a rethinking of standardized industry practices and a little bit of trial and error.
At Entrata, we’ve both hosted and attended several virtual conferences, and along the way we have observed some of the key components that help these events sizzle—or at least stand out.
Here are some of them: continue
When looking back on 2020 in a few decades, odds are it won’t be remembered as a banner year for the world. But that doesn’t mean that everything about the year should be permanently washed away.
Like almost everywhere else, it will be remembered as a trying year for multifamily. It will also be known as a year when the industry, by necessity, had to think outside the box and become extremely innovative. And while some of the newfound practices will be dated specifically to pandemic times, others are here to stay. At the very least, they laid the groundwork for the multifamily roadmap moving forward. continue
An accessible, functional resident portal was one of the technologies that put Entrata on the map. Providing an interface to residents to be able to pay rent, schedule maintenance requests, or just reach out to the leasing office any time of day or night was once a revolutionary offering in the multifamily space.
A lot has changed. Renters expect more from their communities than an online portal for rent payments. So we’ve been updating Entrata’s ResidentPortal to keep up with evolving demands. In 2020, Entrata made ResidentPortal 4.0 available to all of our clients using ResidentPortal. With this update, the power of the portal is greater than ever. continue
The introduction of artificial intelligence to the multifamily industry has been a measured process. Yes, many are using AI in the form of chatbots and for advanced automation. But to a large degree, AI is viewed by the industry for its future capabilities rather than anything that can make an immediate impact.
The apartment sector can make headway on that front by envisioning how AI can augment existing platforms, and then pairing them. continue