Company Updates

Entrata Blog

Explore news, ideas, and industry perspectives from inside Entrata.

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May 16, 2025

Webinar Recap: Decoding Gen Z - What Their Rental Choices Reveal

Entrata recently hosted a webinar about the defining characteristics of Gen Z, that massive generation born between 1997 and 2012, and how those characteristics impact their decision on whether or not to rent. The sheer size and diversity of this group – the largest, most ethnically diverse, and most educated generation yet – sets the stage for a fascinating shift in the housing market.

Woman smiling on apartment community grounds

May 13, 2025

Attract the Right Renters: Your Guide to Multifamily Lead Generation

You get what you give. That old saying rings true in property management. The effort you put into attracting the right residents sets the stage for successful leasing and resident retention programs. In today's digital world, that means building a strong online foundation and employing smart marketing strategies. Let’s dive into the key elements of attracting qualified leads, drawing insights from our latest ebook, "A Holistic Guide to Multifamily Growth."

May 8, 2025

The Future of Multifamily is Here: Are You Ready for Autonomous Property Management?

The multifamily industry is on the cusp of a major transformation. While recent technological advancements like chatbots and automated payments have moved the industry forward, the next decade promises an even more radical shift: Autonomous Property Management. This new direction isn't just about incremental improvements. It's a fundamental change that will redefine how properties are managed.

Gold statue of Lady Liberty holding a scale.

May 6, 2025

Compliance Update: Legislative Update

As we reach the midpoint of the 2025 legislative session, a new wave of proposed laws is emerging that could significantly impact the multifamily housing industry. With continued emphasis on affordability and tenant protections, lawmakers are advancing measures that affect both property owners and residents.

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April 29, 2025

Resident Experts: Prioritizing Help Over Hype in Multifamily Marketing

In a recent Resident Experts webinar, Laurel Zacher, a seasoned marketing and CX strategist in the multifamily industry, shared profound insights into effective multifamily marketing. The conversation, guided by Entrata’s Virginia Love, centered on a powerful shift in perspective: moving away from traditional sales-focused approaches and embracing a philosophy of genuine helpfulness.

Photo of a modern white kitchen of an apartment

April 24, 2025

The AI Revolution in Multifamily: Key Insights for 2025

Entrata President, Chase Harrington, and CTO, Jason Taylor, recently explored the insights gleaned from a recent survey of more than 300 multifamily executives that explored the impact AI solutions are having on net operating income across the industry.

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April 17, 2025

Supercharge Your Leasing Process with AI-Powered Automation: A Deep Dive

The multifamily landscape is undergoing a seismic shift, driven by the transformative power of artificial intelligence. It's no longer a question of if AI will impact your leasing process, but how deeply. AI-powered leasing solutions are not just a futuristic concept; they're a present-day necessity, offering unprecedented efficiency that improves NOI and personalization that creates better relationships with prospects and residents that traditional methods simply can't match.

April 15, 2025

Fueling the Future: Cultivating the Next Generation of Multifamily Talent

In Entrata’s most recent Resident Experts webinar, Amanda Fumo, Chief Revenue Officer at Entrata, sat down with Erica White, Senior Vice President of Technology and Innovation at Article Student Living, to talk about the importance of hiring the next generation of talent in the multifamily industry. The discussion centered on identifying, developing, and empowering the individuals who will drive the future growth of the sector.

April 8, 2025

The Dawn of the AI Leasing Agent: A Must-Have for Multifamily Success

Tired of chasing unqualified leads and drowning in paperwork? The future of multifamily leasing has arrived, and it's powered by artificial intelligence.

A black and red building facing each other

April 22, 2025

Future-Proofing Your Multifamily Property: New Building Standards and Smart Utility Management

The landscape of multifamily property management is rapidly evolving due to increasing energy efficiency standards. Staying ahead of these changes is crucial for maintaining profitability and resident satisfaction.

April 10, 2025

Decoding Utility Billing: RUBS or Submetering for Your Multifamily Property?

In the competitive world of multifamily property management, controlling utility costs is of the utmost importance. With expenses ranking as the third highest for property owners, understanding the nuances of resident billing can significantly impact your bottom line.

April 3, 2025

Resident Rewards: The Key to Retention

Entrata recently hosted a webinar about the power of resident rewards programs and how they can be strategically leveraged to boost resident retention in multifamily properties. Our expert, Britton Pedersen, a seasoned loyalty professional, shared invaluable insights on maximizing the untapped potential of these programs. Here are the key takeaways:

April 1, 2025

Streamlining Renters Insurance and Verification: Efficiency and Peace of Mind

While securing a master policy is crucial, a truly holistic approach to insurance management also addresses the challenges of renters insurance compliance and verification. Traditionally, managing individual renters' policies has been a time-consuming and administratively burdensome task for property teams. Entrata offers innovative solutions to streamline these processes and enhance efficiency. By integrating renters insurance directly into the leasing process, residents can easily secure coverage with a single click, eliminating friction and ensuring compliance from day one.

March 27, 2025

Entrata Affordable: Bridging the Gap Between Affordable and Traditional Property Management

Entrata Affordable offers a comprehensive suite of tools to address the unique challenges of affordable housing management. This innovative platform empowers property management companies to streamline operations, ensure compliance, and enhance resident satisfaction, all while managing both affordable and traditional properties from a single dashboard.

March 25, 2025

Is AI the Secret Weapon for Multifamily NOI Growth? We Asked 300 Executives.

The buzz around AI is everywhere, but how is it really impacting the multifamily industry? We partnered with Qualtrics to find out. Following discussions at the Entrata Summit about the challenges facing the industry, including AI's potential impact and maintaining NOI, we surveyed 300 multifamily executives to uncover the truth. The results are in, and they might surprise you. While AI is being adopted more rapidly by other industries, our survey revealed that multifamily adoption is lower than expected.

March 20, 2025

Empowering Renters: The Growing Importance of Rent Reporting

In a recent discussion, industry leaders Alex Buchanan and Alyssa Schroeder shed light on the rapidly evolving landscape of rent reporting. This practice, which allows renters to have their on-time rent payments reported to credit bureaus, is gaining significant traction not only with properties, but with legislative bodies that are passing laws making it a requirement in some areas.

March 18, 2025

Attracting and Retaining Top Talent in Multifamily Property Management

The multifamily industry is facing a significant challenge — high turnover coupled with a shrinking talent pool. In a recent webinar, Micha Hawkins, Manager of Product Education at Entrata, and Chelsea Hansen, Entrata’s Product Marketing Manager, discussed strategies for attracting, training, and retaining top talent in this competitive landscape.

Resident Experts - Viewpoints Webinar: Affordable Housing in 2025

March 13, 2025

Affordable Housing in 2025: A Recap of Expert Insights and Predictions

The affordable housing landscape is constantly evolving, and 2025 will be no different. In a recent Resident Experts webinar, we brought together three industry experts with decades of experience in the industry—Alice Phetteplace from AIR Communities, Janice Haub from Paradigm Property Management Group, and Kelly Wakefield from Preferred Compliance Solutions—to discuss the trends shaping the future of affordable housing.

March 6, 2025

The Critical Role of Insurance in Protecting Your Multifamily Assets

In an era of increasing uncertainty and risk, robust insurance coverage is no longer optional – it's essential for safeguarding your multifamily properties. From natural disasters to everyday accidents, the potential for financial loss is significant. A holistic approach to insurance management, as outlined in Entrata's ebook "Streamlining Insurance in Multifamily," provides a comprehensive framework for mitigating these risks and ensuring the long-term health of your investments. The first step in building a successful insurance strategy is securing a comprehensive master policy. This policy acts as a safety net, providing blanket coverage for your entire portfolio. It protects against damage to physical structures, offers general liability coverage, and can even mitigate losses from delinquent rent.

March 10, 2025

Upcoming Privacy Policy Changes

To comply with U.S. state privacy laws, starting April 1, 2025, Entrata will no longer redirect to its privacy policy if a client does not provide one for ProspectPortal, Resident Portal, and Online Application. Clients must provide their own privacy policies. If, after April 1, 2025, a client does not have an associated privacy policy, website visitors will be instructed to directly contact the property for their privacy practices.

March 4, 2025

Navigating the Affordable Housing Landscape: Challenges and Opportunities

The affordable housing crisis in the United States presents a complex challenge, with millions of families struggling to find safe and stable homes. While the need for affordable housing is clear, property management companies face unique hurdles in developing and managing these properties.

February 26, 2025

Unlocking Financial Opportunity: Why Rent Reporting is a Win-Win for Your Property and Residents

The landscape of credit reporting is evolving, and it's time for property managers to embrace a powerful tool that benefits both residents and their bottom line: rent reporting. This strategy, highlighted in our latest ebook, "The Future of Rent Reporting", allows residents to build credit simply by paying their rent on time.

Woman holding tablet outside of building

February 13, 2025

Maximizing Your Investment in Property Management Software

Choosing the right property management software is a significant investment for your multifamily business. To ensure you get the best possible return, you need to approach the decision strategically. This means going beyond just looking at the initial price tag and considering the long-term value and potential cost savings.

February 5, 2025

2025 Tenant and Landlord Acts

With high interest rates for homeownership and the general evolution of the multi-family housing industry, legislation impacting residents, property managers, and property owners became an increasingly important topic in 2024. With more renters and ownership/management companies navigating complex legal landscapes, these legislative changes are shaping the future of the rental market and redefining housing policies nationwide. In this article we highlight some states that recently passed legislation and how it may impact clients in 2025.

January 29, 2025

Finding the Perfect Property Management Software in 2025

he multifamily industry is evolving rapidly, and businesses are facing new challenges in 2025. Keeping up with the latest advancements in AI and managing increasingly complex property management software systems are top concerns among many industry veterans. Beyond that, there are concerns about the labor deficit that exhaust currently in the industry, adding another layer of complexity to maintain seamless operations and provide top-notch resident experiences across your entire portfolio. So how do you choose the right property management software that will drive the desired results of increased efficiencies and better experiences for employees and residents alike?

Entrata Resident Experts Webinar: Evan Reyne

January 30, 2025

The Changing Rules of Reputation Management: Insights from Evan Reyne

In the first Resident Experts webinar of 2025, Virginia Love, Industry Principal at Entrata, sat down with Evan Reyne, Vice President of Operations at Opiniion, a leading provider of resident experience measurement tools in the multifamily industry. He shared his extensive knowledge of online reputation management in the multifamily industry.

January 28, 2025

Are your properties ready for CA Assembly Bill No. 2747?

The landscape of credit reporting is evolving, and it's time for property managers to embrace a powerful tool that benefits both residents and their bottom line. With Assembly Bill No. 2747, California is leading the way in empowering renters to build credit through their rent payments. Embrace the power of Rent Reporting with Entrata and transform it into a mutually beneficial situation for your residents and your business.

January 6, 2025

AI-Powered Property Management: How Entrata is Using Data to Drive the Future

In a recent Entrata webinar, Jason Taylor, Entrata's Chief Technology Officer, and Travis Lemicki, VP of Engineering, explore the critical role of data in AI and how it's being harnessed to enhance the resident experience and streamline operations within the Entrata platform.

December 30, 2024

Golden Door Awards 2024: Celebrating Excellence in Multifamily

Celebrate the best in multifamily! Learn how the 2024 Golden Door Award winners leverage Entrata to achieve operational excellence and create exceptional resident experiences.

December 19, 2024

Protecting Your Multifamily Business from Fraud: A Comprehensive Guide

The convenience of online rent payments and applications comes with a significant downside: increased risk of fraud. Fraudulent applications can severely impact your business’ bottom line, leading to delinquent rent payments, costly evictions, frustrated residents, and damage to your property's reputation. It's estimated that evictions due to late payments cost an average of $7,500 each, and with millions of evictions occurring annually in the US, the financial burden is immense.

December 17, 2024

Facing the Future: Top Challenges for Multifamily in 2025 (and How to Solve Them)

The multifamily industry is constantly evolving, and 2025 is shaping up to be a year of significant change. To get ahead of the curve, we sat down with 20 industry leaders at the Entrata Summit to discuss the biggest challenges facing property management. From AI to labor shortages, these experts shared their insights and strategies for success.

December 9, 2024

Unlocking the Power of AI: A Recap of Entrata's Resident Communication Webinar

Entrata recently hosted a webinar exploring the transformative potential of AI in resident communication and provided a comprehensive overview of how AI is reshaping the multifamily landscape. When implementing AI, or any technology for that matter, one of the primary considerations should be how is this going to improve the resident experience. Followed closely by how it is going to make site teams more efficient. The speakers covered eight compelling use cases for AI in multifamily...

December 20, 2024

Optimizing Your Procure-to-Pay Process: From Vendor Selection to Payment

In property management, efficient procurement is crucial. Having everything your site staff, maintenance teams, and residents need on hand is imperative. But managing these purchases can be a complex and time-consuming process. That's where an optimized procure-to-pay (P2P) system comes in. Let's break down how to improve efficiency and save costs at every step, using the example of purchasing bathroom sinks for your entire portfolio.

November 22, 2024

Streamlining Spend: Procure-to-Pay Best Practices for Property Management

Procure-to-pay (P2P) is more than just a buzzword; it's a comprehensive approach to managing spending, from the initial request for goods and services to the final payment. In the property management industry, an effective P2P process can be a game-changer, ensuring that your properties have the resources they need while maintaining financial control and efficiency.

November 13, 2024

Resident Screening: Is more better?

Currently, it’s very easy to go online and create fake pay stubs or new identities that will help individuals get approved that may not meet all of your requirements based on their actual credit history and income. In the past it has been time consuming and/or costly to run background and income checks on applicants. So the question arises how in-depth your screening process needs to be?

November 11, 2024

Summit Recap: Leaping into a New Property Management System

During the recently held Entrata Summit, members of the IRT Living team discussed how they attacked change management when implementing Entrata. The following is a brief recap of their presentation.Change is never easy, especially when it involves a core system like your property management software. But sometimes, change is necessary to achieve growth and operational efficiency. IRT Living, a publicly traded company with over 100 communities, recently underwent a complete overhaul of its property management system, migrating to Entrata. This transition was a significant undertaking, but by focusing on careful planning, strong partnerships, and comprehensive training, they were able to achieve a successful rollout and drive positive change within its organization.

November 8, 2024

Summit Recap: From Burnout to Breakthrough

He probably wasn’t thinking about the 2024 multifamily industry when he said it, but Greek philosopher Heraclitus seemed to hit the nail on the head—the only constant in life is change. Whether it’s ever-evolving tech tools, updated regulatory measures or modified onsite processes, change is a perpetual part of the landscape for multifamily industry professionals. As such, apartment operators must have measures in place to to strategically implement and reframe how we think of change in a way that on-site teams feel empowered rather than overwhelmed, according to a panel at the 2024 Entrata Summit session From Burnout to Breakthrough: A Blueprint for Navigating Technological and Industry Changes.

Resident Experts Webinar with Josh Goldstein

November 7, 2024

Resident Experts: Enhancing the Resident Experience with Flexibility & Personalization

In the most recent episode of Entrata’s Resident Experts webinar series, Virginia Love, Industry Principal at Entrata sat down with Josh Goldstein, Vice President of Strategic Partnerships at Flex, to discuss the evolving landscape of resident expectations and how technology can be leveraged to create a more personalized and empowering experience. With a focus on innovation and resident-centric solutions, Goldstein highlighted the importance of flexibility, optionality, and human connection in today's multifamily market.

November 7, 2024

Summit Recap: Humanizing AI

While AI has been a buzzword in multifamily for the better part of a decade, it remains in its infancy. Its presence can be compared to the early stages of the internet—the days when chat rooms were popular—in that people are recognizing its value but still figuring out its capabilities and large-scale ramifications. In recent years and particularly in 2024, AI has transformed from a background concept in the industry to a full-fledged trending topic. Most industry conferences, board meetings and general discussion focus upon the subject. Members of Entrata’s Product Design team discussed AI’s short- and long-term possibilities at the 2024 Entrata Summit session Humanizing AI: Leveraging the Strength of Humans and Machines.

November 6, 2024

Summit Recap: Fraud Detection Future of Risk Management

One applicant displayed a fake paystub. Another submitted inaccurate bank records. Yet another was using a synthetic ID. It was a heck of a day for the property management team—but unfortunately, not necessarily a rare occurrence in today’s apartment landscape. Fraudsters are becoming more sophisticated, and property teams must fight back just as fervently, according to a panel at the 2024 Entrata Summit session Fraud Detection and the Future of Risk Management. While many tools are effective in limiting certain types of fraud, a singular solution often leaves gaps in the process. Panelists agreed that a multitiered approach works best to help curtail what could turn into significant financial losses.

November 5, 2024

No More "Lease It & Leave It": A Guide to Ongoing Resident Engagement

In our previous blog post, we discussed the importance of the move-in process to create satisfied residents who are more likely to extend their lease, but that’s just the first step. You need to continue delivering on the expectations of service after they’re in their apartment. An obvious first step is to have an open line of transparent communication between you and the resident. This is one area where you can incorporate AI and automation to deliver quick responses by having chat bots and other programs handle first contact and then route it to the right department. Generative AI has the ability to answer simple questions for your residents in a way that still feels personalized, which is the foundation for building lasting relationships with residents.

November 5, 2024

Summit Recap: The Power of Fee Transparency

You find tickets for a sporting event for a reasonable $70. Enthusiasm is high. But when you proceed to the final checkout, the price has climbed to $103 a piece due to fees. Buzz kill. That’s often how it works for apartment seekers, as well.

November 4, 2024

Summit Recap: Trends Driving the Multifamily Industry

In today’s apartment industry, with overburdened onsite associates facing an ever-growing array of challenges and pressures, it’s imperative that operators prioritize creating an efficient and supportive work environment for them.

October 31, 2024

Elevating the Resident Experience: Insights from Industry Veterans

Entrata recently hosted a panel of Apartment All Stars, Lisa Trosein, President of Apartment Expert, and Kate Good, Senior Vice President at Hunington Residential, joined Entrata’s own Virginia Love as part of our Resident Experts series. The discussion explores the evolving landscape of resident expectations and the strategies for success in today's market.

October 29, 2024

AI-Powered Automation and the Path to Autonomous Operations

In a recent webinar led by Entrata CTO, Jason Taylor with Itamar Roth, Co-founder and CEO of Colleen AI, the transformative potential of AI in the multifamily industry took center stage. Colleen AI was recently acquired by Entrata, and this partnership promises to deliver innovative solutions that streamline operations and enhance the resident experience.

November 1, 2024

Summit Recap: Harnessing Data-Driven Strategies

The famous nineteenth-century retailer John Wanamaker once reportedly said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Fortunately, with the data they have access to, today’s multifamily marketers aren’t fumbling around in the dark when it’s time to evaluate the effectiveness of advertising sources and tactics.

October 31, 2024

Summit Recap: Leveraging Resident Services

In today’s rental market, seemingly every property has a pool, a fitness center, or even a rooftop patio. The reality is, amenities such as these have become the standard and they don’t make a property stand out anymore.

October 30, 2024

Summit Recap: Multifamily Procure-to-Pay Automation

The procure-to-pay (P2P) process in multifamily property management can be a complex and time-consuming endeavor, often burdened by high-volume, low-value tasks. However, advancements in automation and AI are transforming this critical function, offering significant efficiency gains and cost savings.

October 29, 2024

Summit Recap: Connecting with Gen Z Renters: Understanding the Largest Generation

Gen Z, the generation born between 1997 and 2012, is the largest and most diverse generation in history. They are tech-savvy, socially conscious, and highly influential in shaping consumer trends. For multifamily property owners and operators, understanding how to connect with this generation is critical for attracting and retaining the next massive wave of renters.

October 28, 2024

Summit Recap: Mitigating Risk and Achieving Full Liability Protection

Tenant liability risk is a significant concern for multifamily property owners and managers. With tenant liability losses reaching a staggering $120 billion in 2023, proactive risk management has become more critical now than ever before. At the “Achieving Full Liability Protection For Your Properties” session from the recent Entrata Summit event, the panel consisting of several insurance industry experts discussed key strategies and insights for mitigating tenant liability risk and ensuring full protection for your properties.

October 24, 2024

Want to Wow New Residents? Start with Their Move-In

One of the most stressful times in a person’s life is moving. According to a recent survey by North American Van Lines, 64% of respondents said their most recent move was one of the most stressful things they’ve ever experienced, with 43% of those who did the moving on their own saying they would never do it again. In fact, many of those surveyed indicated that moving was more stressful than getting a divorce or having kids.

People interacting with a laptop at Summit

October 25, 2024

Summit Recap: Data-Driven Apartment Marketing Strategies for Success

In today's competitive multifamily market, a strong digital marketing strategy is essential for attracting and converting prospective residents. The following are a few things to consider when building out your digital marketing strategy.

October 24, 2024

Summit Recap: Boosting Efficiency and Driving Revenue with the Latest Innovations

The property management industry is constantly evolving with new technologies and innovations emerging to help streamline processes, improve efficiency, and drive revenue. Innovation is constant, hence why it’s important to take a step back and dive into some of the recent updates and improvements Entrata has released to learn more about how they can help enhance your property operations.

October 23, 2024

Increase employee retention through proper training and use of best-in-class technology

The most important roles in multifamily are those on the front lines that have face-to-face interactions every day. Hiring the right people for these positions is a harbinger for success, but isn’t always the easiest thing to do.

October 23, 2024

Summit Recap: Student Housing Trends and Tech Strategies

Every owner and operator understands the value of the student housing market. These people are going to be the renters of the future, and so it’s a good place to watch for emerging trends that can be adopted in other areas within the multifamily industry. The Executive Insights on Student Housing Trends and Tech Strategies panel at Entrata Summit took a deep dive into what trends are on the horizon along with the challenges and opportunities student housing operators face when it comes to technology adoption, along with the impact AI is having and how the needs of student residents are evolving.

October 22, 2024

Summit Recap: Navigating the Complexities of Affordable Housing

The affordable housing industry faces unique challenges, from navigating complex regulations to meeting the needs of a diverse resident population. Fortunately, technology for managing the many different nuances of affordable housing has improved dramatically in recent years, helping to streamline operations and ultimately provide housing to those individuals who need it most.

October 21, 2024

Summit Recap: Utilities, Data, and the Future of Multifamily

At Entrata Summit 2024, Mark Coffman, SVP of Tech Enabled Services at Entrata hosted a panel of multifamily and proptech veterans, including Gerry Crooks, Senior Industry Principal for Utilities at Entrata, Chris Laughman, Senior Director of Sustainability and Energy at Greystar, and Dave Bailey, Chief Revenue Officer at Correlate. The discussion centered on the increasing importance of utility data, the impact of rising energy costs and regulations, and the role of technology in mitigating risk and improving efficiency.

October 18, 2024

Summit Recap: Personalizing Tech to Meet High Resident Expectations

As companies like Netflix and Amazon have continued to set a high bar when it comes to delivering personalized user experiences, consumers are expecting more from the brands they engage with in other areas. For renters, this includes the property they rent from. Especially as rent prices have soared over the past few years, residents are demanding more value for their money.

October 17, 2024

Best practices for implementing a self service function at your properties

This is the second in a two-part series about improving the resident experience by providing self service options that enable prospects and residents to engage with your properties on their terms and timetable.

October 15, 2024

Attracting Top Talent Through Company Culture

When it comes to hiring, it’s important to understand the needs of today’s workforce. Today’s workforce prioritizes work life balance, career development opportunities, and working at a company they can believe in.

October 11, 2024

Why multifamily businesses need to offer self service options

This is the first in a two-part series about improving the resident experience by providing self service options that enable prospects and residents to engage with your properties on their terms and timetable.

October 8, 2024

Combating Fraud in Multifamily: Trends, Tools, and Financial Impact

Fraud is an increasingly pressing issue in the multifamily industry, causing significant financial losses and operational challenges for property managers. In a recent webinar hosted by Entrata, Chelsea Hansen, a product marketing manager, and Kyle Nelson, Vice President of Strategic Partnerships at Snappt, discussed the latest trends...

October 4, 2024

Key Insights from Entrata's 2024 Resident Report

In August 2024, Entrata surveyed 3,000 renters across the United States to better understand their experience. From that survey we created the 2024 Resident Report, which provides valuable insights into the renter's journey and highlights areas where property managers can improve their processes and offerings.

October 1, 2024

Retaining Top Talent in Multifamily: Beyond the Paycheck

In the ever-evolving world of property management, attracting and retaining top talent has become increasingly more challenging. The traditional approach of relying solely on higher wages to entice and keep employees is no longer sufficient. The most recent Resident Expert webinar hosted by Entrata shed light on this pressing issue.

September 26, 2024

Predictive and Generative AI: The Future of Multifamily Management

Artificial intelligence (AI) is rapidly transforming various industries, and the multifamily sector is no exception. The integration of AI into property management systems is revolutionizing the way teams operate, enabling them to automate mundane tasks, gain valuable insights from data, and enhance the overall resident experience.

September 24, 2024

Key Takeaways and Trends from Apartmentalize 2024

Earlier this summer NAA hosted Apartmentalize 2024. The conference was a hub of innovations and insights for the property management industry. While there were many hot topics being discussed, there were two that really stood out to us at Entrata: the rise of AI and an increasing emphasis being placed on operational efficiency and the resident experience.

September 17, 2024

How to ensure a smooth move-in for residents

After the application has been approved, the real work begins in the lead up to the actual move-in day. To help new residents stay organized and to ensure a smooth moving experience, provide them with a checklist of everything they need to do before moving in and have it readily available in your property’s app or portal.

August 29, 2024

Deliver a streamlined web experience that converts

This is the second in a three-part series about streamlining and improving the moving process for prospects, residents, and site teams. After prospects have taken the time to review your reputation and decided to investigate a little further

August 20, 2024

Compliance Update: State-required Consumer Reports

Fair Chance Housing, often known as Ban-the-Box laws in the employment context, has been making waves in the housing sector. This evolving legislative trend aims to limit the influence of criminal records on the decision-making processes of...

August 16, 2024

Make your property easy to find

This is the first in a three-part series about streamlining and improving the moving process for prospects, residents, and site teams. The first step in the moving process happens way before packing boxes and scheduling a moving truck.

September 5, 2024

Alternatives to Security Deposits: What to Consider

The up-front costs of moving into a new apartment can be a major burden for renters. Security deposits, in particular, can be a significant obstacle. Fortunately, there are now a number of alternatives to traditional security deposits that can help.

July 23, 2024

Elevating Resident Experiences: A Recap of Resident Experts Webinar with Daryl Smith

In the most recent episode of Entrata’s Resident Experts webinar series, Industry Principal Virginia Love engaged in a thought-provoking discussion with Daryl Smith, Chief Marketing Officer at Kettler. The webinar focused on the evolving landscape of resident experiences, delving into the latest trends and strategies that are reshaping the industry.

August 9, 2024

Why you should book your spot at Entrata Summit Today

The most exciting week in multifamily is almost here! Entrata Summit 2024 is set for September 23-26.

August 13, 2024

Create an efficient lead flow process by up-leveling your CRM

The best way to store your leads is in a CRM or in property management software that has CRM capabilities. Having a consolidated lead database is essential for tracking the progress of leads down your leasing funnel.

August 6, 2024

Making the Switch to Centralized Leasing

Centralization isn’t one-size-fits-all. Property management companies are looking to centralize their business through new workflows, consolidating processes, shifting organization structures, etc. for a variety of reasons.

August 1, 2024

Top generative AI use cases in the multifamily industry

While the capabilities of AI seem limitless, there are four key areas where McKinsey and Company, a leading consulting firm, suggests multifamily businesses focus on first.

July 25, 2024

Efficiency Through Automation

We’re lucky to live in a time where technology has evolved to the point where many tasks that were once time consuming and manual have now been automated.

July 30, 2024

Affordable housing management technology finally enters the 21st century

The first, and most important, thing you should consider when evaluating new solutions to manage properties with affordable housing programs is a tool that can easily handle the management from one place.

July 19, 2024

Best practices for writing AI prompts

Using generative AI tools might seem difficult in the beginning, but the concept is simple enough that with enough practice you should be able to figure it out in a short amount of time.

July 17, 2024

Improving maintenance requests with generative AI

One of the hardest aspects of managing a property is staying on top of the upkeep and maintenance of the units and grounds at each property.

July 15, 2024

Two marketing tactics that should be the baseline of all prospect engagement

Having a concrete view of who your ideal resident(s) are and how they navigate the lead to lease process should be the foundation of your marketing and lead management strategy.

July 10, 2024

Resident Experts with Travis Honaker

Entrata President Chase Harrington recently sat down with Travis Honaker, Product Development Manager in the multifamily division of Fannie Mae, to discuss the benefits of positive rent payment reporting.

July 5, 2024

Optimizing Multifamily Operations: Balancing Revenue and Expenses

At a panel discussion held at Apartmentalize and led by Stephanie Furman, Senior Vice President of Development Corporate at Entrata, industry experts, including Sherry Freitas from RangeWater, Laine Gomez from Catalyst, and Gardner Reese from Greystar delved into the challenges and opportunities facing property managers today. The conversation centered on the increasing pressure to reduce expenses while maintaining resident satisfaction and driving revenue growth.

July 3, 2024

Overcoming Affordable Housing Challenges

The lack of affordable housing and rising operational costs are major challenges in the multifamily industry, particularly for affordable housing providers.

July 3, 2024

Protect Your Properties from Application Fraud with These 6 Tactics

Fraud is a growing concern for property owners and managers. With the rise of digital applications and sophisticated fraudulent tactics, it's more important than ever to be vigilant. But exactly how common is fraud in the multifamily industry?

July 2, 2024

Mastering Tech in Multifamily: Insights from Property Management Pros

At the recent Apartmentalize conference, multifamily industry veteran and Entrata Principal, Virginia Love moderated a panel which included Tracy Bowers of Gallery Residential and Jake Jarman of Redstone Residential. The conversation delved into the impacts technology has on streamlining resident experiences and enhancing resident experiences in the ever-evolving world of multifamily property management.

July 1, 2024

Factors influencing whether or not PMCs pursue affordable housing

Whether you’re managing HUD Section 8 (Project Based), HUD Vouchers, or Low Income Housing Tax Credits (LIHTC), or many other state and local programs, the nuances of each program can be difficult to navigate.

Entrata Acquires Colleen AI to Usher in New Era of Autonomous Property Management

Today, I’m excited to share that Entrata has acquired Colleen AI, a leader in multifamily artificial intelligence, further bolstering the AI capability across the Entrata OS while providing industry-leading AI for every operator, regardless of their choice of PMS.

June 18, 2024

How to More Accurately Predict the Future Using Data

One of the hardest parts of running any successful business in any industry, but especially in multifamily, is planning for the future.

June 3, 2024

Student Turn Strategies that Drive Efficiency

Entrata recently hosted a webinar featuring Rebecca Herrin, Chief of Staff to the CEO at The Collier Companies, Melodie Raab, SVP of Support Services at Asset Living, and Keri Goins, Direct of Operations Systems at Landmark Properties, to discuss key wins from the previous leasing season and what they are doing to prepare for the coming school year.

May 30, 2024

The American Dream is Evolving

Earlier this year Entrata partnered with PureSpectrum to survey approximately 2,000 renters of varying income levels across the United States to get a better grasp of what today’s renter values most.

March 18, 2024

Setting up Your Accounts Payable Team for Success

Does this sound familiar to you? You get an invoice from a vendor. It gets filed away for payment. Your team has to determine what the vendor’s preferred payment is and then submit an ACH payment request or worst of all, cut a physical check. This might not seem like that big of a deal, but as your business grows and you have to do this process thousands of times per year, the hours and costs start adding up.

May 3, 2024

Getting started with generative AI

While multifamily has traditionally been hesitant to adopt new, unfamiliar technologies, that has not been the case with AI.

May 9, 2024

2024 American Dream Survey Report

After surveying 2000 US renters earlier this year, we discovered the American Dream is changing. No longer do you need to own a home to achieve it.

May 16, 2024

Tips for making your properties more energy efficient

In the past, utilities were viewed as a black hole. They were a monopoly—a monthly bill that you had to pay—and that was it, but now that’s all changed.

May 23, 2024

Resident Experts with Mike Whaling

Entrata Industry Principal, Virginia Love recently sat down with Mike Whaling, founder of 30 Lines and the RentPress Apartment Marketing platform, to discuss trends in digital marketing for the multifamily industry as part of our Resident Experts Series.

Find the Perfect Accounts Payable Solution That Works Best

One of the first things to consider when evaluating a new accounts payable solution is whether your current software has the ability to automate the key processes, reduce fraud, and is easy to learn and implement.

June 11, 2024

Compliance Update: Legislation Related to Fee Transparency

Federal and State legislation is targeting deceptive fee practices across industries, the rental housing industry being one of those affected. This includes the White House proposal for a Renters Bill of Rights (discussed further below) and weighing in heavily on the discussion of Junk Fees with the FTC’s proposed rule on “Unfair and Deceptive Fees”.

February 27, 2024

An Introduction to AI for the Multifamily Industry

The idea of incorporating AI into your operations might seem like a daunting task at first. AI is something many of us may not be familiar with in practice, but that doesn’t mean we shouldn’t evaluate how it might fit into our operations. In the not so distant future, we’ll likely look back at this time and wonder how we ever functioned without AI.

April 9, 2024

Resident Experts with Jen Piccotti & Kara Rice

Recently, Entrata hosted Swift Bunny President Jen Picotti and VP of Education Kara Rice as part of our Resident Experts series.