Entrata Blog

Key themes included the imperative of speed, the expansion of the consumer research funnel, and the importance of digital tools in this competitive market.

In today’s rental market, where affordability and transparency are top of mind, hidden fees or unclear pricing can instantly erode confidence.

At this year’s Entrata Summit, one breakout session drew significant attention with its insights: not about occupancy or revenue, but about people.

Across the country, 2025 became a landmark year for rental-housing regulation—especially around the growing focus on “junk fees.”

OXP is designed to help organizations understand and embrace AI, not fear it.

Today’s renters—especially Gen Z and Millennials—expect control. They want to tour apartments, complete applications, and sign leases on their terms.

This session outlined Entrata’s strategy for navigating ever-changing compliance rules and what properties need to do to recover lost rent.

The session highlighted three major platform additions designed to improve both the resident experience and property financials

In a recent episode of Entrata’s Resident Experts series, Virginia Love sat down with Kevin Donnelly and unpacked the federal government’s new AI Action Plan.

Campbell Communities shared compelling metrics demonstrating the immediate impact of adopting ELI+.

Student housing never slows down—and this year’s Summit session “Entrata Student: What’s New, What’s Next” matched that pace.

Properties must move beyond transactional interactions to foster genuine loyalty and commitment.