Waiting on Bitcoin Reliability the Right Move for Multifamily
Though wave after wave of new smart-home technology and automated property management systems seem to continually reshape the multifamily landscape, the apartment industry has taken a careful approach to certain facets of innovation.
Often opting to wait and see as other sectors serve as guinea pigs for new tech and trends, multifamily has built a reputation for cautious and deliberate adoption and implementation.
Fortunately, when it comes to Bitcoin, that approach may prove to be spot on.
Technology will continue to enhance connections and the human experience.
When we began a new decade in 2010, it seemed far-fetched to think that paper processes would largely become archaic by the end of the decade. The term “smart home” hadn’t yet been unearthed, and concepts such as resident portals, chatbots and automation were several years from making an impact.
Yes, tech advancements over the past 10 years far exceeded any previous decade for the multifamily industry, which previously had a reputation for being behind the times technologically. At the fervent pace of innovation, it’s fair to project that the 2020s could exceed the current meteoric rate of progress.
Some insisted that the multifamily sector would lag behind the technology curve. Others believed the industry was bound for a slowdown.
2019 begged to differ.
The industry continued to innovate at a frenetic pace in the final year of the decade, as artificial intelligence, intuitive property management systems, virtual reality and advanced cybersecurity measures continued to work their way into apartment buildings. And the downturn that has been predicted for the past several years has yet to arrive.
On many fronts, 2019 was another promising year in the multifamily industry. While hints of rent control measures sparked in a handful of states, the continued search for a solution to affordable housing and the short-term rental dichotomy remain hot-button issues. Here is a look at some of the positive themes from the year:
Did you know that more than 1 in 3 people on Facebook in the US use Marketplace each month?* As an easy, convenient way to buy and sell everything from vehicles to furniture to tools locally, buyers and sellers can connect with just a few clicks. This powerful tool is developing some serious implications for the multifamily industry. Facebook Marketplace is partnering with leading house and apartment rental sites and making it easier for agents and property managers to list rental inventory on Marketplace, and for renters to find their next home. continue
This past week was Entrata’s 7th annual employee appreciation week affectionately known as the Jones Family Reunion. This year the week was packed with great activities from discovering our inner Bob Ross painting skills to racing slot cars until our fingers hurt to massages and spa treatments, and finally, relaxing. Throughout the week, people from different departments are grouped together to attend this popular off-site event, giving those who don’t normally interact or spend time together an opportunity to build real connections while having fun.
Your residents are shopping online more than ever. As the holiday shopping season ramps up, get help connecting them to all of their stuff with ParcelAlert.
Whenever Entrata takes on a new technology project, we start with the research. Many of our clients participate in interviews, we observe their processes and listen to their ideas. Then the design work begins. After bringing stakeholders and strategy teams together to hammer out priorities, prototypes are built and tested with users, leading to the ‘wash-rinse-repeat’ process of identifying problems, fixing things that don’t work, and testing again.
Over the last year since we started talking about Entrata’s new reporting framework, this process has been hard-at-work, as we collect and respond to client feedback and move toward a reporting platform that addresses the needs and challenges of property management users. At Entrata’s Summit in September, Entrata’s team reported the results to our clients. continue
Voice assistants. Smart thermostats. The ability to have appliances schedule their own maintenance appointments.
The future of smart home technology is no longer coming – it’s already here. And according to a panel of technology experts at the 2019 Entrata Summit, the new challenge is finding ways to effectively and efficiently scale and integrate these technologies within the apartment rental industry. continue
Don’t expect any paper deliveries to the offices of Landmark Properties anytime soon. The onsite team won’t need them, because they’ve gone completely paperless. In fact, you might not see certain team members at the office at all on given days, because they can now access their documents and contracts from afar.
Landmark, the nation’s top developer and contractor of student housing, has leveraged its partnership with Entrata to streamline processes and make life easier for its onsite teams. Landmark has also participated in several Entrata beta product trials and currently utilizes the platform to completely customize property operations. continue
At the 2019 Entrata Summit in Park City, Utah, Maverick Residential took the stage to discuss company culture, change management, and the power of technology partnerships. Filled with unique insights and expert perspectives, this power panel outlined best practices on evolving as a property management company in today’s apartment rental industry. continue