14
Feb 17

NAA 2017 “Most Loved” Student Software

Posted by: Entrata | Category: Technology

EntrataStudent is the “most loved” student software with over 44% of the largest student housing companies around the country utilizing it. With features such as roommate matching, bulk unit assignments, and move-in checklists, EntrataStudent is the industry’s first property management software built uniquely for the student housing market. Whether you’re on a volcano in Nicaragua or in the office, EntrataStudent is your go-to software built with students (and you!) in mind.

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6
Feb 17

Student Software: Made to Fit

Posted by: Entrata | Category: Management,Newsletters

It’s about as close to a universal experience as you can find (although if you’re an only-child you may not relate): hand-me-downs. How many of us, in the name of economy, have found ourselves in the ill-fitting discarded fashion of our older siblings? Sometimes it works, more often than not it doesn’t. No surprise, it was made for someone else.

For years, student housing operators have been dealing with the technology equivalent of hand-me-downs; using systems that were built for conventional properties to try to meet the unique challenges of a student community. With enough work-arounds and manual processes, they could make do. But the solution was about as ideal as wearing your big brothers’ suit to the school dance. Sub-optimal. continue

6
Feb 17

Your Residents are Waiting to Hear from You

Posted by: Entrata | Category: Newsletters,Residents

When you’re trying to get an important message across, how and when you communicate can matter just as much as the message itself. It’s true with friends, colleagues, strangers, and it’s true with your residents. We’ve discovered that you can make your resident communications more effective using technology tools to make sure the messages you send are getting to them how and when they’re most receptive. continue

30
Jan 17

How To Convince Your Renters to Get Insurance: Lessons I Learned From Renting My First Apartment

Posted by: Entrata | Category: RentSauce,Services

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Today, I would like to make a tribute to those not-so-happy moments as a resident. Those moments when you accidentally light something on fire, or flood your living room. Those moments while in the depths of panic you have that annoying thought in the back of your mind, “I really should have purchased renters insurance.”

I also want to argue the benefits of requiring renters insurance on your properties. But before I begin, let me bring a little humor to the scene. Lets take it back a few years — to the golden years — to college.

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25
Jan 17

Recap: Online Leasing Life Hacks

Posted by: Entrata | Category: Webinars

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This week, we hosted a webinar to discuss a few life hacks for online leasing workflow and processes. Ben Boster from Entrata along with panelists Nicole McLemore from Lincoln Property Company, Christa McCartney from Greystar, and Libby Ertmer from Fiduciary Real Estate, shared with us their best practices for optimizing their online leasing process and the best practices they use to make it a success. We learned how to overcome obstacles that come from the online leasing process and how to get teams on board during the transition from paper to online leases.

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10
Jan 17

Google is Cracking Down on Annoying Pop-Up Ads

Posted by: Entrata | Category: Marketing,Residents,Technology

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January 10, 2017 is the day Google said no to pop-ups (also known as interstitials or splash images). While the new change may seem like a hindrance to your current lead generation and marketing practices, it should be welcomed as pop-ups are already reducing the amount of visitors to your site and page duration by more than ten percent.

The new change is all a part of Google’s invigorated effort to improve the user experience on mobile devices. The good news is there is an alternative to improve your prospect experience, make Google happy and get the information you need from prospects. A win-win-win-win-win.

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10
Jan 17

Resolution 2017: Revenue Management Strategies

Posted by: Entrata | Category: Marketing,Newsletters

At the beginning of the year, as tradition demands, we assess, evaluate, and begin to plan ways to improve. One of the topics on many property management lists this year is revenue management – i.e., using data to establish the “perfect rent” with the ultimate goal of maximizing the revenue generated by an asset. While the tools and methods vary, revenue management has moved from a “nice-to-have” theory to a “need-to-have” business practice in our industry.

We’ve been researching revenue management for a number of years as we develop the revenue management piece of our comprehensive property management platform — Entrata Pricing — and would like to share some of the strategies we’ve learned that can help set you up for success. If you’re thinking about adopting new revenue management tools or evaluating your current strategies in the new year, read on! continue

10
Jan 17

Break an Old Leasing Habit

Posted by: Entrata | Category: Leasing,Newsletters

It’s 2017 and we live in a world of digital transactions, any time, every day, for everything. Your renters are more comfortable than ever using technology to interact with their communities. But despite this remarkable progress a few old-school habits remain, adding hours or days to leasing processes, inflating costs, and cluttering up leasing offices with banks of filing cabinets. A prime example is the transaction at the heart of our industry: the lease.

Despite overwhelming evidence that executing leases online saves time and trouble for renters and property managers alike; despite prohibitive costs associated with generating, printing, and storing paper lease documents; despite the environmental impacts; most renters (over 60 percent!) are still signing a paper lease when they rent an apartment. continue

5
Dec 16

Rising Utility Costs: Ease Resident Worry

Posted by: Entrata | Category: Newsletters,Residents

Recent government surveys show that 70 percent of renters are worrying about increases in their monthly utility bills; that’s more than the percent who are concerned about increases in their rent. With utility prices on the rise, renters are feeling the pinch, and it’s stressing them out. Property managers are uniquely positioned to help alleviate some of those worries and renters appreciate those who do. In fact, nearly half of residents who participate in the survey said they would be willing to pay more in rent if they knew they were getting cost savings for utilities.

What exactly can you do to help renters get a better handle on rising utility costs? First, assess how green your communities are. Most renters perceive green communities as better places to live and associate energy-saving and water-saving amenities with reductions in utility bills. But you don’t need to completely retrofit your properties to LEED certification standards to help your residents out. You can take advantage of small steps that translate to big savings for you and your residents. continue

5
Dec 16

ParcelAlert & The Holiday Mailroom

Posted by: Entrata | Category: Residents,Technology

Christmas is approaching and that means packages, packages, and more packages. As many property management professionals know, the billion dollar online shopping industry shows no signs of slowing down. We probably don’t have to tell you that a typical 200-unit building receives over 50 packages per day. (Multifamily Insiders) It’s clear: property managers need something efficient and effective to clear out their mail rooms.


Cue ParcelAlert. With its new streamlined functionality, getting the right package to the right resident is a no-brainer. Easily sign for packages, search quickly for resident’s information, and scan barcodes from shipping labels to track deliveries. It’s all under control with the ease and organization ParcelAlert provides. Over 11 million packages were processed via ParcelAlert in 2015 and it’s still growing.

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