In an era of snaps, tweets, and podcasts, the humble blog may seem a bit archaic, but there’s still a lot of heavy lifting a blog can do for your online marketing efforts. If you’ve ever considered scrapping your blog, or if you *gasp* never created one, it’s time to educate yourself: continue
Whether you realize it or not, your technology sends a message to your prospects, residents, and even employees, about your business. About a year and a half ago Jason Larson, Chief Strategy Officer at IDM went looking for a technology partner that could grow with his business. After spending a little time with the Entrata team at NMHC OpTech, he knew he’d found the kind of partner that would represent his vision to audiences both inside and outside the company.
Traditionally, multifamily technology systems have been segregated between “front end” and “back office” tasks. This creates a false dilemma as many industry professionals perpetuate the idea that either accounting or marketing functions must be sacrificed when choosing a technology system. Today’s executive needs a 360 degree view of their business which provides actionable data on a variety of processes without losing sight of the guest experience.
This week the Entrata team hosted a webinar to discuss the new contact points update to LeadManager and the best practices for change management in regards to this new update.
A safer internet is an initiative that we can all get behind. Webmasters who implement Secure Socket Layer (SSL) encryption on their pages help achieve this goal by ensuring more secure server connections. Since 2015 Google has been a cheerleader for SSL certificates, going so far as changing their indexing system last year to actively seek out HTTPS pages. In short, taking the steps to make your website safe not only protects the security of your data and the privacy of your users, it can actually give you a competitive advantage with search engine presence. continue
Since introducing our Core property management software in 2012, Entrata has worked to continually develop the tools and functionality a diverse client base requires. In our industry, portfolios are not homogenous. One-size-fits-all software solutions only lead to inefficient (and unnecessarily costly) workflows, as users are left to invent patches and design work-arounds just to do their job.
We’ve had great success with Entrata StudentTM, addressing the unique needs of student housing operators, and today Entrata is used more than any other property management software for student properties. But we’re not finished. If your portfolio includes commercial, military, or affordable properties, there are products in the works just for you. Here’s a quick status update:
Commercial Property Management:
Our commercial product is built for office, retail, and mixed-use developments and is currently in a controlled beta period. Designed to be equally effective for both small and large commercial properties, we are hearing encouraging responses from beta participants on the automations Entrata Commercial introduces by simplifying rent charges and fees and making it easier to manage CAM pools. Tools for CAM reconciliation (including Excel export) and a TenantPortal will be available soon. Limited positions for beta testing may still be available, contact your Customer Success Manager if you’d like to participate.
Entrata is working closely with industry partners to build a robust platform for military housing operators and expects to begin beta testing in the next few months. Entrata Military will offer specialised military leasing workflows and reporting (Schedule G, PAM, etc.) as well as MAC workflows and waitlists with waterfall capability. For military customers that often feel the pain of transitioning information through multiple technology products, Entrata’s platform allows all processes to move through a single, efficient workflow.
Entrata Affordable for HUD and Tax Credit properties is on track for initial release and beta testing in just a few weeks. With tools for determining household eligibility, calculating rent, processing certifications, generating HAP requests, processing special claims, and submitting TRACS files, we’re building a system that monitors and reports on all the factors that keep you in compliance with government regulations. Entrata’s all-in-one platform helps simplify complicated workflows with “what’s next” prompts, as well as alerts to staff if a step is missed. HUD waitlist capabilities are also in the works.
Everything Entrata builds is native to our comprehensive platform, which not only saves time and effort for your staff by streamlining workflows, it makes tracking data more efficient and accurate. If you have properties that would be interested in participating in any of the upcoming beta opportunities, please let your CSM know. While we won’t be able to accommodate everyone, we will do our best to work with as many properties as we can. Beta participants will be able to work closely with our product teams to build the industry’s best property management software tools for commercial, military, and affordable properties.
This week the Entrata team hosted a webinar to discuss the Marketing Funnel, and how you can provide the right information at the right time to your prospective residents throughout each stage of the marketing funnel.
Red Vans at the Googleplex? You betcha! Entrata’s SEO Services team has earned the designation of Google Partner with Premier status, which translates to periodic invitations to Google’s Mountain View HQ and, more importantly, a strategic advantage for Entrata’s SEO and PPC clients. continue
Business owners and marketers have a heavy responsibility in deciding where to spend their marketing budget in order to achieve the greatest ROI. When it comes to paid search, it is clear you should have a presence on Google. But what about social media?
If you’re like most businesses, you don’t have limitless reserves of cash to spend on marketing. And there are so many social media platforms that you could easily find yourself spreading your budget too thin if you’re not strategic enough.
This week, we hosted a webinar to discuss the most effective ways of communicating with residents. Sam Choi from Aspen Heights shared how they overcome some of the most common communication obstacles. We also learned about some of the unique communication strategies Aspen Heights utilizes with their residents.
EntrataStudent is the “most loved” student software with over 44% of the largest student housing companies around the country utilizing it. With features such as roommate matching, bulk unit assignments, and move-in checklists, EntrataStudent is the industry’s first property management software built uniquely for the student housing market. Whether you’re on a volcano in Nicaragua or in the office, EntrataStudent is your go-to software built with students (and you!) in mind.