Entrata Blog

Leads aren’t enough anymore. Discover how modern marketing drives leases through real-time data, personalization, and a seamless renter experience.

Explore modern multifamily risk strategies—from renters insurance to TLL and deposit alternatives—to reduce losses, boost NOI, and improve resident experience.

Oregon’s SB 1523 is shifting property management from 'digital-only' to 'digital-optional.' Explore the new 2026 requirements for paper applications, check paym

Discover why the best resident rewards aren't always about rent discounts. From early-renewal upgrades to exclusive social experiences, learn how to build a rew

Colorado’s SB 24-205 takes effect June 30, 2026, marking a new era for AI in housing. From annual impact assessments to consumer notification rights, learn what

Gemini said Tired of slow responses and broken expectations? Learn how to centralize student housing communication to meet Gen Z's demand for fast service.

Build a rewards program that drives ROI. Learn how to align incentives with operational goals, automate staff tasks, and create genuine resident loyalty.

Replacing a resident can cost $4,000 or more. Learn how formal rewards programs protect your bottom line by turning expensive turnovers into predictable renewal

FRAUD EXPERTS: THE 2026 TRENDS

After several years defined by turbulence, the multifamily industry is finally finding its balance. Entrata’s 2026 State of Multifamily Report reveals an indust

When you talk with someone who lives and breathes capital markets, you quickly realize just how many invisible forces shape the multifamily industry every day.

Why experience—not price—is quietly shaping retention, reputation, and revenue