Company News & Updates

Press Room

Stay up to date with the latest announcements, media coverage, and company news from Entrata.

June 9, 2025

Entrata Partners with Amenify to Deliver Lifestyle Services That Elevate the Resident Experience in Homebody RXP Platform

LEHI, Utah, June 9, 2025 – With 85% of residents stating that property managers play a vital role in shaping their lifestyle, today’s residents expect more than just a place to live. They want convenience, personalization, value, and real-time support. To meet this growing demand, Entrata, the leading AI-powered operating system for the multifamily industry, has partnered with Amenify to bring on-demand lifestyle services directly to residents across the United States.

May 15, 2025

Entrata Receives $200 Million Investment from Blackstone

Entrata announced a $200 million minority investment from funds managed by Blackstone (“Blackstone”) at a $4.3 billion valuation. This investment comes as Entrata is moving forward on its next chapter of growth, serving the rental housing industry through innovative technology that streamlines operations for property managers and elevates the living experience for millions of residents.

May 6, 2025

Entrata Launches Homebody RXP and Expands Leasing AI to Enhance Resident and Prospect Experience

Entrata, the leading AI-powered operating system for the multifamily industry, today announced the launch of Homebody RXP, a modern resident experience platform that simplifies everyday workflows including leasing, payments, maintenance, and amenities through a modern, self-serve resident ecosystem.

April 15, 2025

Entrata Integrates Nova Credit’s Credit Passport to Expand Housing Access for International Renters

LEHI, Utah, Entrata, the leading AI-powered operating system for the multifamily industry, today announced a partnership with Nova Credit, a global credit infrastructure and analytics company, to enhance its ResidentVerify system by providing property managers with seamless access to international credit data for rental applicants.

April 2, 2025

Entrata Announces Partnership with Mountain States Property Management to Increase Site-Level Efficiency

Entrata, a leading AI-enabled multifamily industry operating system, today announced its new partnership with Mountain States Property Management, a leading rental-housing developer and operator with a large presence in the Intermountain West. By adopting the Entrata platform, Mountain States will utilize the premier property management platform and Entrata’s advanced suite of analytics. The system, which operates off a single data source to create prime efficiency, also includes Entrata’s innovative Revenue Intelligence and Business Intelligence solutions.

March 11, 2025

Entrata Expands AI and Platform Innovations to Advance Autonomous Property Management

Entrata, the leading AI-powered operating system for the multifamily industry, today unveiled major enhancements designed to automate property management, optimize operations across diverse portfolios, and elevate the resident experience. With expanded AI capabilities—including new tools for commercial and manufactured housing, as well as enhanced resident rewards through Homebody® Rewards—Entrata is accelerating toward Autonomous Property Management™, where AI-powered workflows anticipate resident needs, streamline operations, and drive unprecedented efficiency.

October 21, 2024

Entrata Partners with PetScreening to Enhance the Living Experience for All Residents

With 82% of pet owners facing challenges when searching for rental homes, according to American Humane, finding pet-friendly housing can be difficult. In response, Entrata, a leading AI-powered operating system for the multifamily industry, has partnered with PetScreening to create more inclusive pet-friendly rental communities. This partnership will streamline the pet screening process, making it easier for property managers to meet the needs of both pet owners and non-pet owners while ensuring compliance with community policies.

October 16, 2024

Entrata Launches Homebody Rewards and Procure to Pay to Streamline Operations and Improve Resident Experience

Entrata, a leading AI-enabled multifamily Operating System (OS), today announced the launch of two new products designed to improve property management efficiency and elevate the resident experience: Procure to Pay and Homebody Rewards. The Procure to Pay solution simplifies procurement and payment processes, while Homebody Rewards encourages resident engagement by offering incentives that foster long-term retention and operational savings.

October 7, 2024

Entrata Integrates with NetVendor to Enhance Vendor Compliance Workflow

Entrata, a leading AI-powered operating system for the multifamily industry, announced today its integration with NetVendor, a top vendor management and compliance monitoring software provider. This partnership enhances Entrata’s product suite by adding comprehensive vendor compliance capabilities, offering customers a more powerful and efficient solution for managing operations.

September 27, 2024

Entrata Announces New Lineup of ELI+ Product Suites at Summit 2024

Entrata, a leading AI-enabled multifamily Operating System (OS), unveiled an expanded lineup of AI-powered product suites within its ELI+ platform at its 11th annual Entrata Summit this week. This expansion reinforces Entrata's commitment to equipping the multifamily industry with cutting-edge technology, furthering its mission to create value where life happens.

September 18, 2024

Entrata Partners with Flex to Offer Flexible Rent Payments for the Modern Renter

Entrata, a leading AI-enabled multifamily industry operating system, today announced its partnership with Flex, a leader in financial wellness solutions. This collaboration provides residents with unprecedented payment flexibility and simplicity and will be integrated in ResidentPortal via API.

August 8, 2024

Entrata Partners with Respage to Power & Scale Property Management Experience

Utilizing Entrata’s Enhanced API Program, Property Management Companies Using Respage Can Now Offer Seamless Marketing and Automation Solutions for Mutual Clients

August 1, 2024

Entrata, Freddie Mac Announce Collaboration to Increase Residents' Financial Stability

Residents will be able to participate in a credit-building initiative to improve their financial health

July 31, 2024

Entrata and Hott Solutions Partner to Provide Full Suite of Integrations

As Part of Entrata's API Program, Hott Solutions Makes Seamless Integration with Dozens of Technology Platforms Easy for Property Managers

June 20, 2024

Entrata Acquires Colleen AI to Usher in New Era of Autonomous Property Management

Acquisition enables operators to automate workflows end-to-end through a new AI product suite, ELI+

June 4, 2024

Snappt and Entrata Unveil Partnership to Enhance Document Fraud Detection

Snappt's Integration with Entrata ResidentVerify will offer an advanced solution to aid property managers in the fight against fraud

May 9, 2024

Entrata Partners with Red Ventures to Launch Homebody Marketplace

Multifamily industry leader connects with the company behind Bankrate, Allconnect and MyMove to enhance the resident experience with unmatched access to financial tools and essential services

April 25, 2024

Catalyst & Entrata Team Up for AI-Enhanced Services to California Residents

Entrata’s AI-powered operating system centralizes Catalyst’s communications to simplify processes for residents, applicants and site teams alike

April 16, 2024

Entrata Recognized as a Leader in Multiple 2024 Spring G2 Awards

LEHI, Utah - April 16, 2024 -- Entrata, a leading AI-enabled multifamily industry operating system, announced today that it has once again received multiple awards from G2, the world's largest and most trusted software marketplace.

April 10, 2024

Entrata Announces Homebody Rewards with the Ability to Reward Residents for Renting

Homebody Rewards will be available in the coming months and will allow property managers to better build and retain customer loyalty and satisfaction

April 4, 2024

Entrata Enhances API Program and Commitment to Building the Best Partner Ecosystem

LEHI, Utah - April 4, 2024 -- Entrata, a leading AI-enabled multifamily industry operating system, today announced a significant leap forward in its commitment to building enhanced API Program — setting a pathway to create the industry's best partner ecosystem.

March 19, 2024

Has the American Dream Changed? New Report From Entrata Reveals Shifting Trends

LEHI, Utah - March 19, 2024 -- Entrata, a leading AI-enabled multifamily industry operating system, today announced The New American Dream report, which found that the American Dream is changing as more people are renting by choice and not because they can't afford to own a home.

March 5, 2024

Entrata Summit 2024 to feature Celebrity Keynotes, Change Makers and Industry Leaders

Annual conference to include sessions with leading multifamily experts and innovators with a focus on the future of the industry through technologies such as AI and more

February 21, 2024

Multifamily Leader Introduces Entrata Layered Intelligence

Entrata Layered Intelligence is a seamless integration that allows property managers to focus on residents by simplifying often tedious daily tasks

January 31, 2024

Entrata Recognized As A CRE Technology Influencer

Award from GlobeSt. Reflects Company's Impact on Multifamily Industry

January 29, 2024

Entrata Achieves Multiple Awards in the Winter 2024 G2 Reports

Entrata recognized in multiple categories by G2 for providing best-in-class software for its customers in the multifamily housing industry

November 14, 2023

Entrata Continues to work with Fannie Mae

The Fannie Mae pilot utilizes rent reporting to establish or build credit scores and increase financial equity for U.S. renters

November 1, 2023

Entrata Launches Business Intelligence and Data Share Products

BI and Data Share will enable multifamily property managers, operators and investors with the ability to monitor performance management, visualize insights and personalize reporting.

October 11, 2023

Entrata Launches Homebody™, Providing Resident Services for Financial Health

LEHI, Utah – October 11, 2023 – Entrata, a leading multifamily industry operating system, today announced Homebody™ — a fully integrated resident financial services offering. Homebody will initially consist of three core products including rent reporting, deposit alternatives and renters insurance.

July 13, 2023

Entrata Acquires Rent Dynamics, Is Positioned to Transform How Residents Build Credit

Combining Entrata and Rent Dynamics will benefit property managers and residents alike, enabling an even more powerful and robust operating system to support resident-focused owners and operators

May 10, 2023

Entrata Announces New Features for Centralization, AI, and Homebody

New features will include Entrata Centralized Leasing, Homebody Marketplace, and AI-powered translation for Entrata Layered Intelligence

May 10, 2023

Entrata Announces New Accounting Tools for Advanced Budgeting

Entrata Advanced Budgeting takes advantage of system data to run calculations and automate many aspects of budget building, allowing Accounting users to leverage their financial data

March 21, 2023

Entrata Appoints Catherine Wong as COO and CPO, Amanda Fumo as CRO

Wong and Fumo will round out Entrata's diverse and deeply-experienced C-suite as it continues to innovate in the multifamily industry

February 8, 2023

Entrata Expands into Affordable Housing and Launches Student Revenue Management

Entrata Affordable helps property managers streamline the certification and compliance processes and more while Student Revenue Management provides machine learning algorithms to better benchmark community performance

October 19, 2022

Virginia Love Honored In Connect Media's 2022 Women In Real Estate Awards

Award Is a Tribute to Entrata Industry Principal's Leadership and Career

October 19, 2022

Entrata And Chase Harrington Recognized As Multifamily Influencers

GlobeSt. Real Estate Forum Honors Impact of Company and Its President

September 22, 2022

Entrata’s Natalie Birell And Krista Pappas Recognized As Women Tech Awards Finalists

Birell and Pappas honored for their leadership and commitment to championing women in the tech industry

August 17, 2022

Entrata Appoints Property Tech Veteran Scott Allan As SVP Of Sales

Allan joins Entrata's rapidly growing leadership team, bringing decades of property tech experience to the company's core sales function

August 11, 2022

Entrata Appoints Laura Butler as Chief People Officer

A highly-experienced HR leader, Butler brings deep expertise in building HR and DE&I programs at high growth SaaS and Fortune 500 companies