Tech & Innovation: The Future of Multifamily Leadership

Renters value control, clarity, and consistency at every touchpoint, from browsing to renewals. By combining automation, transparent pricing, and personalized options, property operators can deliver a frictionless experience that builds trust, boosts conversions, and strengthens resident loyalty.

Multifamily accounting teams are under more pressure than ever to process invoices faster, collect rent on time, and build accurate budgets. Manual processes drain resources, delay decisions, and expose organizations to costly errors. Today’s unified accounting solutions can change that.

Resident relationships sit at the heart of a property’s success. In the second session of our three-part series, “Improve your resident experience, improve your results,” Entrata’s Head of Strategy & Business Operations Ann Ogami reconnects with author, speaker, and consultant Steve Yastrow to explore how building meaningful resident relationships leads to loyalty, retention, and long-term business success.

What is the true economic impact of Entrata’s property management platform? Entrata commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, using Forrester’s proven methodology to reveal the financial outcomes, risk adjustments, and customer perspectives that highlight Entrata’s impact on efficiency, scalability, and resident experience. Join Entrata President Chase Harrington along with guest speaker, Forrester Consultant Zahra Azzaoui as they walk through the study’s results and methodology.

Today’s renters face rising financial pressures while demanding greater convenience, transparency, and digital engagement from their communities. Entrata’s 2025 Resident Report gathered insights from more than 2,000 renters across the U.S., highlighting shifting generational priorities and what matters most to residents across the leasing journey.

This Forrester Total Economic Impact™ study, commissioned by Entrata, evaluates the financial impact of unifying property management operations on a single AI-powered platform. See how a composite organization representative of interviewed customers unlocked millions in savings, boosted productivity, and reduced fraud, achieving a 141% ROI over three years.