Entrata Blog

Entrata recently hosted a panel of Apartment All Stars, Lisa Trosein, President of Apartment Expert, and Kate Good, Senior Vice President at Hunington Residential, joined Entrata’s own Virginia Love as part of our Resident Experts series. The discussion explores the evolving landscape of resident expectations and the strategies for success in today's market.

In a recent webinar led by Entrata CTO, Jason Taylor with Itamar Roth, Co-founder and CEO of Colleen AI, the transformative potential of AI in the multifamily industry took center stage. Colleen AI was recently acquired by Entrata, and this partnership promises to deliver innovative solutions that streamline operations and enhance the resident experience.

The famous nineteenth-century retailer John Wanamaker once reportedly said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Fortunately, with the data they have access to, today’s multifamily marketers aren’t fumbling around in the dark when it’s time to evaluate the effectiveness of advertising sources and tactics.

In today’s rental market, seemingly every property has a pool, a fitness center, or even a rooftop patio. The reality is, amenities such as these have become the standard and they don’t make a property stand out anymore.

The procure-to-pay (P2P) process in multifamily property management can be a complex and time-consuming endeavor, often burdened by high-volume, low-value tasks. However, advancements in automation and AI are transforming this critical function, offering significant efficiency gains and cost savings.

Gen Z, the generation born between 1997 and 2012, is the largest and most diverse generation in history. They are tech-savvy, socially conscious, and highly influential in shaping consumer trends. For multifamily property owners and operators, understanding how to connect with this generation is critical for attracting and retaining the next massive wave of renters.

Tenant liability risk is a significant concern for multifamily property owners and managers. With tenant liability losses reaching a staggering $120 billion in 2023, proactive risk management has become more critical now than ever before. At the “Achieving Full Liability Protection For Your Properties” session from the recent Entrata Summit event, the panel consisting of several insurance industry experts discussed key strategies and insights for mitigating tenant liability risk and ensuring full protection for your properties.

One of the most stressful times in a person’s life is moving. According to a recent survey by North American Van Lines, 64% of respondents said their most recent move was one of the most stressful things they’ve ever experienced, with 43% of those who did the moving on their own saying they would never do it again. In fact, many of those surveyed indicated that moving was more stressful than getting a divorce or having kids.

In today's competitive multifamily market, a strong digital marketing strategy is essential for attracting and converting prospective residents. The following are a few things to consider when building out your digital marketing strategy.

The property management industry is constantly evolving with new technologies and innovations emerging to help streamline processes, improve efficiency, and drive revenue. Innovation is constant, hence why it’s important to take a step back and dive into some of the recent updates and improvements Entrata has released to learn more about how they can help enhance your property operations.

The most important roles in multifamily are those on the front lines that have face-to-face interactions every day. Hiring the right people for these positions is a harbinger for success, but isn’t always the easiest thing to do.

Every owner and operator understands the value of the student housing market. These people are going to be the renters of the future, and so it’s a good place to watch for emerging trends that can be adopted in other areas within the multifamily industry. The Executive Insights on Student Housing Trends and Tech Strategies panel at Entrata Summit took a deep dive into what trends are on the horizon along with the challenges and opportunities student housing operators face when it comes to technology adoption, along with the impact AI is having and how the needs of student residents are evolving.