Bridging the Gap: Aligning Asset Management and Property Management for Peak Performance
When you put a property manager and an asset manager in the same room, you don’t always get instant harmony. One is deep in the weeds of day-to-day operations, making sure residents are happy and communities run smoothly. The other is zoomed way out, focused on long-term returns and portfolio value. Different perspectives, different pressures. But magic happens when those two worlds collide, in the best way.
That was the theme of a recent Summit breakout session led by Entrata’s own Tom Haak and Jesse Snyder of Burkentine Real Estate Group. Their conversation wasn’t about choosing sides, it was about breaking down silos and working smarter, together.
Same Data, Shared Goals
One of the big lightbulb moments: alignment doesn’t come from good intentions alone. It comes from visibility. Burkentine has been using Entrata to create dashboards that both asset and property management teams can access, so everyone’s literally looking at the same numbers. Looking at metrics such as lease trade-out reports, maintenance logs, and budget tracking are specific areas where Entrata has helped deliver real-time data, eliminating guesswork and delays.
The Burkentine team relies on Entrata’s Box Score Report as an essential tool in their weekly cross-functional meetings, using it to track portfolio trends, align Property Management and Asset Management teams, and identify the actions needed to drive results week over week. The results speak for themselves: after moving to Entrata, Burkentine reduced evictions by 30% year over year. The team credits this improvement to the clearer visibility and data-driven decision-making enabled by Entrata’s Box Score and Lease Trade-Out reports.
From Reporting to Real Collaboration
Haak and Snyder also highlighted the power of performance reporting that doesn’t just live in a spreadsheet. When metrics are consistent, transparent, and easy to digest, teams can shift from arguing about data to actually solving problems. Entrata reinforces that alignment through shared budgeting tools, automated alerts, and role-based dashboards that connect planning with performance tracking; a subtle but powerful change that builds trust and accelerates decision-making.
And perhaps the most important takeaway? Communication drives it all. Technology is the enabler, but the real win comes when teams commit to meeting regularly, reviewing shared metrics, and using those insights to stay aligned on what success looks like for everyone.
Why It Matters
With AI, centralization, and automation, teams are getting leaner and smarter but more dependent on shared tools. Bridging the gap between asset and property management means better communication, faster decisions, and a healthier bottom line. And when ownership and onsite teams are aligned, residents feel the difference too.
Entrata is proud to be part of that equation: giving operators the tools to cut through the noise, bring teams together, and unlock peak performance.
