Stop Wasting Time on Unqualified Leads
You’ve got a steady stream of leads coming in, which is awesome, but now your leasing team is overwhelmed, unsure who to follow up with first. Some prospects are just browsing. Others are ready to apply. And without a system in place to tell them apart, your team is flying blind. That’s where a strong lead prioritization strategy comes in. And with Entrata’s built-in lead scoring, it’s easier than you might think.
Lead scoring helps you identify which prospects are most likely to convert based on a mix of data points like income, move-in timeline, engagement behavior, and even how they first found your property. Someone who schedules a tour or starts an application is showing clear intent. They’re “hot.” Meanwhile, someone who clicks an email once or likes a social post might be curious, but not ready. That’s a “cold” lead.
When a lead crosses a certain threshold, the system can notify your team in real time, or automatically route the lead to an AI leasing assistant to follow up. This means hot leads get the attention they deserve—fast—while cold leads are nurtured in the background without adding extra work to your team’s plate.
And because Entrata tracks conversions all the way through to lease, your lead scoring strategy isn’t a guessing game. It improves over time based on real results, helping you get better—and more efficient—with each leasing cycle.
Next up, we’ll explore how to keep prospects engaged throughout their journey, so they don’t drop off before signing that lease. To learn how to take a full-funnel approach to digital marketing and lead management, download our latest ebook, The Modern Marketer's Guide to Multifamily Digital Marketing & Lead Management.
