Entrata Blog

How smarter leasing and marketing reporting drives occupancy and revenue.

Multifamily operators are bringing the power of automation and advanced technologies to a wide range of processes.

No matter how useful or cutting-edge the technology is, merely implementing it won’t produce the desired impact.

In multifamily housing, recognizing and accommodating technological differences is no longer optional. It's necessary.

If the past few years taught our industry anything, it’s this: renewals are the quiet powerhouse in the revenue stack.

Traditional security deposits sometimes can be counterproductive in multifamily—particularly in the student space.

Why strong reporting is the secret to better property performance

There’s nothing more frustrating to a prospect than after they’re ready to sign on the dotted line, a property does a bait and switch.

With Royal Assent granted in late 2025 and the first major implementation phase set for May 1, 2026, the window for operational preparation is closing.

The low morale of many onsite team members was one of the many takeaways of Entrata Industry Principal Virginia Love’s Multifamily Trends presentation at Summit

Panelists from Cardinal Group Companies, a Denver-based multifamily operator, discussed ways the organization has leveraged tech tools to automate processes.

Physical damage is only one side of risk management. Financial exposure and data-related threats can have just as much impact on profitability.