The Numbers Are In: Entrata Delivers 141% ROI for Property Management Firms
Managing a property portfolio shouldn’t feel like managing a jumble of unrelated systems. Yet for many property management companies using separate platforms for leasing, maintenance, accounting, and resident services, each with its own logins, workflows, and learning curves is a daily reality. According to a new Forrester Total Economic Impact™ study, that patchwork approach is costing multifamily businesses time, money, and opportunity unless they adopt an all-in-one solution like Entrata.
Forrester interviewed leaders from several organizations using Entrata and built a composite profile to measure the platform’s impact. Over a three-year period, that composite organization saw a 141% return on investment and gained $5.7 million in net present value. These results didn’t come from one silver bullet, but from multiple improvements across operations.
Onsite teams experienced a 10% productivity boost, worth $5.2 million in savings, by automating tasks, reducing the need to switch between systems, and creating one place to manage leasing, maintenance, rent collection, and resident communications. Corporate teams saw similar gains, saving $1 million by consolidating more than a dozen systems into one unified platform. Onboarding new staff became faster and less complex, cutting training and setup time in half and freeing up IT teams from repetitive provisioning work.
The savings weren’t just about efficiency. By retiring over 10 legacy systems, the organization reduced software spend by $3.3 million. Entrata’s built-in fraud prevention tools, like identity verification and real-time screening, also reduced fraudulent move-ins and payment reversals, protecting $162,000 in revenue.
Beyond the measurable returns, Forrester found that Entrata helped operators improve resident satisfaction through better communication, AI-powered support, and a more intuitive digital experience. Leasing cycles shortened, renewals became easier to manage, and maintenance issues were resolved faster.
Click here to download the entire TEI study.
