How to Attract High-Quality Leads in Today’s Multifamily Market
In today’s rental landscape, attention is expensive and fleeting. The cost of digital ads is rising, the competition for clicks is fierce, and today’s renters are savvier than ever. If your marketing strategy isn’t laser-focused on the right audience, you risk wasting valuable budget on leads that never convert.
That’s why effective lead generation starts with understanding who you’re trying to reach. Are you appealing to students, young professionals, families, or luxury renters? Each group responds to different types of messaging, gets their information from different sources, and values different amenities. For example, students might engage with TikToks about room layouts, while families care about school districts and square footage. When you use Entrata’s marketing tools to segment and personalize your outreach, your campaigns work harder for you.
But bringing in qualified leads isn’t just about messaging—it’s about visibility. Optimizing your listings on platforms like Google and internet listing services is non-negotiable. Entrata ensures your property information stays accurate and consistent across channels, which helps boost your local search rankings. It also helps you optimize your online presence for mobile devices. This is important because 82% of renters conduct near me searches on their mobile devices.
And don’t overlook your online reputation. Renters rely on current reviews to guide their decisions. Entrata makes it easy to request, monitor, and respond to reviews from one central dashboard, so your social proof is always working in your favor.
Generating leads is just the beginning. In the next post in this series, we’ll look at how to separate serious renters from the rest, so you can focus your team’s time where it matters most. To learn how to take a full-funnel approach to digital marketing and lead management, download our latest ebook, The Modern Marketer's Guide to Multifamily Digital Marketing & Lead Management.
