LEHI, Utah – May 6, 2025 – Entrata, the leading AI-powered operating system for the multifamily industry, today announced the launch of Homebody RXP, a modern resident experience platform that simplifies everyday workflows including leasing, payments, maintenance, and amenities through a modern, self-serve resident ecosystem. Entrata also introduced a significant enhancement to its Leasing AI solution, which can now automatically send personalized follow-up communications after property tours to drive higher conversions and reduce leasing friction.

Together, these innovations mark a bold step forward in Entrata’s vision for Autonomous Property Management^TM and its mission to simplify operations while delivering exceptional experiences for residents, prospects, and property teams. By expanding resident experience capabilities and enhancing its AI-driven leasing solutions, Entrata continues to set a new standard for streamlined property management.

Homebody RXP: A Unified, Self-Serve Resident Platform

Homebody RXP brings essential resident tasks together in one easy-to-use platform. Residents can manage everything from lease signing, move-in/move-out checklists, rent payments, maintenance requests, and amenity booking, to communicating with property staff, managing vehicles and documents, and participating in community events. The platform also integrates services like renters insurance, rent reporting, deposit alternatives, and ID theft protection, along with Homebody Rewards, a loyalty program that allows residents to redeem points in exchange for gift cards, flights, hotels, and even rent.

Designed with flexibility in mind, Homebody RXP can be deployed as a modern, Homebody-branded platform, or a fully customized app. With this new white-label functionality owners and management companies now have the ability to create consistent brand experiences across their portfolios. 

Leasing AI: Smarter Prospect Engagement After Tours

Entrata also announced an upgrade to its Leasing AI solution with the launch of Post-Tour Nurture, powered by Entrata’s ELI+ technology. After a leasing agent completes a tour and logs the outcome, Leasing AI automatically sends helpful, tailored follow-up messages to guide prospects through the next steps, such as applications, screening, and lease execution.

This new, expanded capability enables automated engagement through timely, personalized communications and improves operational efficiency by allowing leasing teams to focus more on live interactions while AI handles post-tour nurturing without sacrificing control. This type of efficiency has led customers already using Leasing AI to see a 38% increase in applications started.

“At Entrata, we are focused on creating smarter, more connected experiences that simplify daily life for residents, strengthen community engagement, and streamline operations for property teams,” said Catherine Wong, Chief Operating Officer at Entrata. “With Homebody RXP making it easier for residents to manage everything in one place, and Leasing AI ensuring prospects stay engaged throughout their leasing journey. With this release, we are helping properties build loyalty, drive better results, and work more efficiently across the board.”

Shaping the Future of Resident and Leasing Journeys

By launching Homebody RXP and enhancing Leasing AI to support full-funnel automation, Entrata continues to lead the multifamily industry in delivering intelligent, connected experiences that reduce friction, enhance satisfaction, and maximize operational efficiency.

For more information about Homebody RXP and Entrata’s full product suite, visit www.entrata.com.

About Entrata

Entrata is the leading operating system for multifamily communities worldwide. Setting the bar for innovation in property management software since 2003, Entrata offers solutions for every step of the leasing lifecycle and empowers owners, property managers, and residents to create stronger communities. Entrata currently serves over five million residents across approximately 35 thousand multifamily communities around the globe. Learn more at www.entrata.com.