Entrata Blog

Today’s renters—especially Gen Z and Millennials—expect control. They want to tour apartments, complete applications, and sign leases on their terms.

This session outlined Entrata’s strategy for navigating ever-changing compliance rules and what properties need to do to recover lost rent.

The session highlighted three major platform additions designed to improve both the resident experience and property financials

In a recent episode of Entrata’s Resident Experts series, Virginia Love sat down with Kevin Donnelly and unpacked the federal government’s new AI Action Plan.

Campbell Communities shared compelling metrics demonstrating the immediate impact of adopting ELI+.

Student housing never slows down—and this year’s Summit session “Entrata Student: What’s New, What’s Next” matched that pace.

Properties must move beyond transactional interactions to foster genuine loyalty and commitment.

The War Against Fraud: Fighting AI with AI

Across the country, lawmakers are focused on housing affordability and tenant protections.

Scaling your portfolio is multifaceted. On a high level, it means adding more units and more properties, but that’s just the beginning.

If you’ve ever wished your residents could handle everything in one easy place, you’re not alone.

One of the big lightbulb moments: alignment doesn’t come from good intentions alone. It comes from visibility.