Entrata Blog

Gemini said Tired of slow responses and broken expectations? Learn how to centralize student housing communication to meet Gen Z's demand for fast service.

Build a rewards program that drives ROI. Learn how to align incentives with operational goals, automate staff tasks, and create genuine resident loyalty.

Replacing a resident can cost $4,000 or more. Learn how formal rewards programs protect your bottom line by turning expensive turnovers into predictable renewal

FRAUD EXPERTS: THE 2026 TRENDS

After several years defined by turbulence, the multifamily industry is finally finding its balance. Entrata’s 2026 State of Multifamily Report reveals an indust

When you talk with someone who lives and breathes capital markets, you quickly realize just how many invisible forces shape the multifamily industry every day.

Why experience—not price—is quietly shaping retention, reputation, and revenue

When it comes to student housing, the one constant is change. The residents change, their behavior shifts, and their expectations rise.

The reports that protect revenue, improve retention, and strengthen resident satisfaction

For anyone seeking insights on how to onboard the Entrata system, Misty Maxwell is the one to ask.

Multifamily is a multifaceted, complex industry.

Automation has transformed property management, making the handling of inquiries, scheduling tours, processing payments, and sending reminders significantly mor