Entrata Blog

We all know the multifamily landscape is a competitive arena. To truly excel and stay ahead, you need every advantage possible. And at the heart of optimizing all your efforts lies your data.

For most residents, rent represents their most significant monthly expense. In a competitive rental market, simply providing an apartment isn't enough. Residents are increasingly seeking communities that offer tangible value beyond the four walls of their unit – services that simplify their lives, save them money, or even help them build their future.

While clear communication lays the groundwork for a positive resident relationship, the true test often comes when things go wrong. For multifamily businesses, the efficiency and effectiveness of handling maintenance and repairs can be a major deciding factor in whether a resident chooses to renew their lease.

Resident relationships are a two way street. If you want to build long-lasting relationships with residents you have to put in the effort. This is one of key takeaways in our new ebook, "A Holistic Guide to Multifamily Growth."

In today's digital age, residents expect a seamless and convenient experience when engaging with property management. They want an experience that mirrors the ease of interacting with online giants like Amazon. For multifamily businesses, meeting these expectations hinges on embracing technology that fosters strong resident relationships from move in to move out.

Entrata recently hosted a webinar about the defining characteristics of Gen Z, that massive generation born between 1997 and 2012, and how those characteristics impact their decision on whether or not to rent. The sheer size and diversity of this group – the largest, most ethnically diverse, and most educated generation yet – sets the stage for a fascinating shift in the housing market.

You get what you give. That old saying rings true in property management. The effort you put into attracting the right residents sets the stage for successful leasing and resident retention programs. In today's digital world, that means building a strong online foundation and employing smart marketing strategies. Let’s dive into the key elements of attracting qualified leads, drawing insights from our latest ebook, "A Holistic Guide to Multifamily Growth."

The multifamily industry is on the cusp of a major transformation. While recent technological advancements like chatbots and automated payments have moved the industry forward, the next decade promises an even more radical shift: Autonomous Property Management. This new direction isn't just about incremental improvements. It's a fundamental change that will redefine how properties are managed.

As we reach the midpoint of the 2025 legislative session, a new wave of proposed laws is emerging that could significantly impact the multifamily housing industry. With continued emphasis on affordability and tenant protections, lawmakers are advancing measures that affect both property owners and residents.

In a recent Resident Experts webinar, Laurel Zacher, a seasoned marketing and CX strategist in the multifamily industry, shared profound insights into effective multifamily marketing. The conversation, guided by Entrata’s Virginia Love, centered on a powerful shift in perspective: moving away from traditional sales-focused approaches and embracing a philosophy of genuine helpfulness.

Entrata President, Chase Harrington, and CTO, Jason Taylor, recently explored the insights gleaned from a recent survey of more than 300 multifamily executives that explored the impact AI solutions are having on net operating income across the industry.

The multifamily landscape is undergoing a seismic shift, driven by the transformative power of artificial intelligence. It's no longer a question of if AI will impact your leasing process, but how deeply. AI-powered leasing solutions are not just a futuristic concept; they're a present-day necessity, offering unprecedented efficiency that improves NOI and personalization that creates better relationships with prospects and residents that traditional methods simply can't match.