Entrata Blog

As we reach the midpoint of the 2025 legislative session, a new wave of proposed laws is emerging that could significantly impact the multifamily housing industry. With continued emphasis on affordability and tenant protections, lawmakers are advancing measures that affect both property owners and residents.

In a recent Resident Experts webinar, Laurel Zacher, a seasoned marketing and CX strategist in the multifamily industry, shared profound insights into effective multifamily marketing. The conversation, guided by Entrata’s Virginia Love, centered on a powerful shift in perspective: moving away from traditional sales-focused approaches and embracing a philosophy of genuine helpfulness.

Entrata President, Chase Harrington, and CTO, Jason Taylor, recently explored the insights gleaned from a recent survey of more than 300 multifamily executives that explored the impact AI solutions are having on net operating income across the industry.

The multifamily landscape is undergoing a seismic shift, driven by the transformative power of artificial intelligence. It's no longer a question of if AI will impact your leasing process, but how deeply. AI-powered leasing solutions are not just a futuristic concept; they're a present-day necessity, offering unprecedented efficiency that improves NOI and personalization that creates better relationships with prospects and residents that traditional methods simply can't match.

In Entrata’s most recent Resident Experts webinar, Amanda Fumo, Chief Revenue Officer at Entrata, sat down with Erica White, Senior Vice President of Technology and Innovation at Article Student Living, to talk about the importance of hiring the next generation of talent in the multifamily industry. The discussion centered on identifying, developing, and empowering the individuals who will drive the future growth of the sector.

Tired of chasing unqualified leads and drowning in paperwork? The future of multifamily leasing has arrived, and it's powered by artificial intelligence.

The landscape of multifamily property management is rapidly evolving due to increasing energy efficiency standards. Staying ahead of these changes is crucial for maintaining profitability and resident satisfaction.

In the competitive world of multifamily property management, controlling utility costs is of the utmost importance. With expenses ranking as the third highest for property owners, understanding the nuances of resident billing can significantly impact your bottom line.

Entrata recently hosted a webinar about the power of resident rewards programs and how they can be strategically leveraged to boost resident retention in multifamily properties. Our expert, Britton Pedersen, a seasoned loyalty professional, shared invaluable insights on maximizing the untapped potential of these programs. Here are the key takeaways:

While securing a master policy is crucial, a truly holistic approach to insurance management also addresses the challenges of renters insurance compliance and verification. Traditionally, managing individual renters' policies has been a time-consuming and administratively burdensome task for property teams. Entrata offers innovative solutions to streamline these processes and enhance efficiency. By integrating renters insurance directly into the leasing process, residents can easily secure coverage with a single click, eliminating friction and ensuring compliance from day one.

Entrata Affordable offers a comprehensive suite of tools to address the unique challenges of affordable housing management. This innovative platform empowers property management companies to streamline operations, ensure compliance, and enhance resident satisfaction, all while managing both affordable and traditional properties from a single dashboard.

The buzz around AI is everywhere, but how is it really impacting the multifamily industry? We partnered with Qualtrics to find out. Following discussions at the Entrata Summit about the challenges facing the industry, including AI's potential impact and maintaining NOI, we surveyed 300 multifamily executives to uncover the truth. The results are in, and they might surprise you. While AI is being adopted more rapidly by other industries, our survey revealed that multifamily adoption is lower than expected.