Entrata Blog

The challenge? Staying top of mind without overwhelming your team.

You’ve got a steady stream of leads coming in, which is awesome, but now your leasing team is overwhelmed.

If your marketing strategy isn’t laser-focused on the right audience, you risk wasting valuable budget on leads that never convert.

A recent webinar, "How AI is Transforming Multifamily Leasing," dove into why AI-powered leasing isn't just a trend, but a necessity for property managers today

Resident relationships are a two way street. If you want to build long-lasting relationships with residents you have to put in the effort. This is one of key takeaways in our new ebook, "A Holistic Guide to Multifamily Growth."

You get what you give. That old saying rings true in property management. The effort you put into attracting the right residents sets the stage for successful leasing and resident retention programs. In today's digital world, that means building a strong online foundation and employing smart marketing strategies. Let’s dive into the key elements of attracting qualified leads, drawing insights from our latest ebook, "A Holistic Guide to Multifamily Growth."

This is the first in a three-part series about streamlining and improving the moving process for prospects, residents, and site teams. The first step in the moving process happens way before packing boxes and scheduling a moving truck.

The best way to store your leads is in a CRM or in property management software that has CRM capabilities. Having a consolidated lead database is essential for tracking the progress of leads down your leasing funnel.

Having a concrete view of who your ideal resident(s) are and how they navigate the lead to lease process should be the foundation of your marketing and lead management strategy.

Some apartment leasing teams manage leads efficiently and effectively without losing any opportunities, while others struggle to even return phone calls and respond to emails. In every portfolio, there’s room for improvement when it comes to lead management.

This is part three in our series that focuses on basic digital marketing strategies that are proven to help you attract and convert leads. Recently, Entrata hosted a webinar series covering digital marketing best practices in the multifamily industry. The panel included digital marketing experts Avery Lewis, Manager of Marketing Services at Cardinal Management Group, Laura Frias, Regional VP at Entrata, and Drew Scholl, Associate Director of Digital Marketing Consulting at Entrata. Below are some of the key highlights.

This is part two in our series that focuses on basic digital marketing strategies that are proven to help you attract and convert leads. In part one of our series on digital marketing, we focused on what can be done to help acquire leads for your properties, but that’s just one piece of the puzzle. If those leads don’t progress down the funnel, all of that effort was for not. This post focuses on how we suggest working leads once they’ve entered your CRM.