Entrata Blog

Musical artist Doja Cat was on TikTok, mildly grumbling that Taco Bell was requiring her to rap about food for an upcoming commercial. Her commiserating followers tracked the progress of her saga, making certain to see how the song came together.

Very few in the business world would dispute the power of partnerships. The challenge exists in finding the right partner, one that is mutually beneficial and genuinely moves the needle for an organization.

We had a lot of positive feedback from our webinar last month about Craigslist posting. In case you missed it, here are some of the highlights: Craigslist is one of the top websites searched by prospective renters when they’re looking for a new home. And it’s a great favorite among property managers who want to reach a large prospect pool without spending a lot of money. We’ve been working with a number of clients to develop the kind of Craigslist posting tool that is convenient to use and compliant with the Craigslist Terms of Use.

This is part one in our series that focuses on basic digital marketing strategies that are proven to help you attract and convert leads. Long gone are the days when you would just have to post listings in the local local newspaper or apartment search magazine and wait for potential residents to show up to your properties. Today’s digital landscape requires multiple touchpoints to not only gain the attention of prospective residents, but also to get them to take the necessary actions to engage with your business, schedule an appointment, fill out an application, pass the requisite background checks, and finally sign the lease.

This is the second in a series of blog posts about how multifamily businesses can build and maintain a strong online reputation. In case you missed it, check out the first blog post here.