Entrata Blog

Providing an amazing living environment isn’t something that can simply be manifested—it has to be something the operator genuinely invests in.

Murphy’s Law and the Multifamily Reality “Anything that can go wrong will go wrong.”

Renters don’t experience your portfolio as a patchwork of pages, they expect one coherent brand.

In 2026, automation is just the beginning. AI now powers maintenance, renewals, payments, and everything in between.

At this year’s Entrata Summit, attendees got an early look at three powerful new tools that are about to make property operations faster, smarter, and easier to

Key themes included the imperative of speed, the expansion of the consumer research funnel, and the importance of digital tools in this competitive market.

In today’s rental market, where affordability and transparency are top of mind, hidden fees or unclear pricing can instantly erode confidence.

At this year’s Entrata Summit, one breakout session drew significant attention with its insights: not about occupancy or revenue, but about people.

Across the country, 2025 became a landmark year for rental-housing regulation—especially around the growing focus on “junk fees.”

OXP is designed to help organizations understand and embrace AI, not fear it.

Today’s renters—especially Gen Z and Millennials—expect control. They want to tour apartments, complete applications, and sign leases on their terms.

This session outlined Entrata’s strategy for navigating ever-changing compliance rules and what properties need to do to recover lost rent.