Industry News
The American Dream is Evolving
Earlier this year Entrata partnered with PureSpectrum to survey approximately 2,000 renters of varying income levels across the United States to get a better grasp of what today’s renter values most.
News, insights, and perspectives on tech, trends, and multifamily housing—from the people behind Entrata.

Industry News
Earlier this year Entrata partnered with PureSpectrum to survey approximately 2,000 renters of varying income levels across the United States to get a better grasp of what today’s renter values most.

Accounting
Does this sound familiar to you? You get an invoice from a vendor. It gets filed away for payment. Your team has to determine what the vendor’s preferred payment is and then submit an ACH payment request or worst of all, cut a physical check. This might not seem like that big of a deal, but as your business grows and you have to do this process thousands of times per year, the hours and costs start adding up.

Autonomous Property Management
While multifamily has traditionally been hesitant to adopt new, unfamiliar technologies, that has not been the case with AI.

Industry News
After surveying 2000 US renters earlier this year, we discovered the American Dream is changing. No longer do you need to own a home to achieve it.

In the past, utilities were viewed as a black hole. They were a monopoly—a monthly bill that you had to pay—and that was it, but now that’s all changed.

Events
Entrata Industry Principal, Virginia Love recently sat down with Mike Whaling, founder of 30 Lines and the RentPress Apartment Marketing platform, to discuss trends in digital marketing for the multifamily industry as part of our Resident Experts Series.

Accounting
One of the first things to consider when evaluating a new accounts payable solution is whether your current software has the ability to automate the key processes, reduce fraud, and is easy to learn and implement.

Compliance
We discuss the active and pending state level legislation in California and Virginia, as well as the federal level legislation as it applies to housing and the

Autonomous Property Management
The idea of incorporating AI into your operations might seem like a daunting task at first. AI is something many of us may not be familiar with in practice, but that doesn’t mean we shouldn’t evaluate how it might fit into our operations. In the not so distant future, we’ll likely look back at this time and wonder how we ever functioned without AI.

Events
Recently, Entrata hosted Swift Bunny President Jen Picotti and VP of Education Kara Rice as part of our Resident Experts series.

Resident Experience
In recent years, the multifamily industry has dealt with widespread lockdowns, increased housing regulations and eviction moratoriums, and a fair amount of upheaval. By and large, the industry has weathered each change with resilience. Apartment communities have adapted quickly to keep residents safe and businesses secure, implementing time-saving technologies faster than ever before.

Resident Experience
The first differentiating factor property management companies should consider is fostering a sense of community. One of the hardest parts about renting vs. buying is finding a sense of belonging and feeling at home. By their nature, apartments often aren’t permanent. The average resident will stay in one place for under three years. But that doesn’t mean property management companies can’t build vibrant communities that feel like home no matter how short or long a resident occupies their unit. There are numerous strategies and programs that, when implemented, help achieve this goal.