Entrata Blog

One of the big lightbulb moments: alignment doesn’t come from good intentions alone. It comes from visibility.

Before Entrata, many property management teams lived with the frustration of fragmented systems.

Forrester interviewed leaders from several organizations using Entrata and built a composite profile to measure the platform’s impact.

Let's explore the tangible value that business intelligence (BI) and predictive analytics can bring to your organization. These aren't just buzzwords. They are powerful tools that can transform how you operate, make decisions, and ultimately drive success.

We all know the multifamily landscape is a competitive arena. To truly excel and stay ahead, you need every advantage possible. And at the heart of optimizing all your efforts lies your data.

Data is like oil to multifamily organizations, a valuable resource that takes a fair share of effort to acquire. And like oil, obtaining data is only half the battle, as both are of most value after being properly refined and processed.

Having access to data is a blessing and a curse for many multifamily businesses. The amount of data the average business accumulates each year continues to grow exponentially and it can be difficult to know how to find the proverbial needle in a haystack that’s going to help inform future business decisions, especially if that data is housed in a spreadsheet

We live in a data-rich world. Any PM software platform you use is going to offer lists of reports to find metrics on every aspect of your business. All of this data can offer a trove of information, but how much real insight does it provide?

Navigating reports has never been among an apartment professional’s favorite things to do. And when those reports are flawed, their aversion to them grows.