Guide

Student Housing: Speaking Gen Z

Gen Z is reshaping communication expectations in student housing, demanding speed, transparency, and seamless digital experiences. Properties that fail to adapt risk lost prospects, damaging reviews, and overwhelmed site teams. Modern tools, centralized systems, and clear communication standards are essential to meeting these rising expectations.

This guide explores how to build a communication strategy that resonates with Gen Z and strengthens the resident experience. You’ll learn:

How to speak Gen Z’s language with authenticity and clarity
The benefits of centralizing communication
How AI-driven workflows streamline leasing, maintenance, and resident engagement
Best practices for setting standards, policies, and response-time expectations
Guidance for communicating effectively during times of crisis

Speakers

Related Resources

From industry trends to practical tools, these featured resources are here to support your growth and streamline your operations.

The 2026 State of Multifamily Report Webinar

The 2026 State of Multifamily Report

The multifamily market is finally regaining its footing, shifting from several years of volatility to a more stable, operations-first environment. Entrata surveyed more than 300 multifamily executives to understand how leaders are navigating this new landscape: where optimism is returning, where costs and fragmentation still create pressure, and how operators are turning to value, efficiency, and compliance to stay competitive.

The 2026 State of Multifamily Report

The 2026 State of Multifamily Report

After years of disruption, multifamily housing is entering a new era of stability, and the data proves it. The 2026 State of Multifamily Report uncovers how operators are navigating today’s market with measured optimism, smarter technology, and renewed focus on resident value.

The 2026 Playbook for Multifamily Growth

Renters value control, clarity, and consistency at every touchpoint, from browsing to renewals. By combining automation, transparent pricing, and personalized options, property operators can deliver a frictionless experience that builds trust, boosts conversions, and strengthens resident loyalty.

Smarter Accounting for Multifamily Growth

Multifamily accounting teams are under more pressure than ever to process invoices faster, collect rent on time, and build accurate budgets. Manual processes drain resources, delay decisions, and expose organizations to costly errors. Today’s unified accounting solutions can change that.

The Power of “We” in Multifamily

Resident relationships sit at the heart of a property’s success. In the second session of our three-part series, “Improve your resident experience, improve your results,” Entrata’s Head of Strategy & Business Operations Ann Ogami reconnects with author, speaker, and consultant Steve Yastrow to explore how building meaningful resident relationships leads to loyalty, retention, and long-term business success.

The Total Economic Impact™ of Entrata

What is the true economic impact of Entrata’s property management platform? Entrata commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, using Forrester’s proven methodology to reveal the financial outcomes, risk adjustments, and customer perspectives that highlight Entrata’s impact on efficiency, scalability, and resident experience. Join Entrata President Chase Harrington along with guest speaker, Forrester Consultant Zahra Azzaoui as they walk through the study’s results and methodology.

Interested in seeing what Entrata can do for you?

See how Entrata can transform your operations.