Entrata Blog

We had a lot of positive feedback from our webinar last month about Craigslist posting. In case you missed it, here are some of the highlights: Craigslist is one of the top websites searched by prospective renters when they’re looking for a new home. And it’s a great favorite among property managers who want to reach a large prospect pool without spending a lot of money. We’ve been working with a number of clients to develop the kind of Craigslist posting tool that is convenient to use and compliant with the Craigslist Terms of Use.

Entrata is proud to tell the world that our very own industry principal, Virginia Love, has been named a 2021 Multifamily Influencer by GlobeSt. Real Estate Forum. She is profiled in the publication’s October issue and recognized on GlobeSt.com, as well as in the website’s email newsletters. Virginia is our second team member to be named to the list. President Chase Harrington was named a Multifamily Influencer in 2019.

The world is demanding mobile options for all of their technology needs. Entrata has been working around the clock to ensure it provides our multifamily clients and their residents with a comprehensive suite of mobile technology to meet those needs.

Of the many challenges facing multifamily operators in 2022, the number of leads typically isn’t among them.

This is part one in our series that focuses on basic digital marketing strategies that are proven to help you attract and convert leads. Long gone are the days when you would just have to post listings in the local local newspaper or apartment search magazine and wait for potential residents to show up to your properties. Today’s digital landscape requires multiple touchpoints to not only gain the attention of prospective residents, but also to get them to take the necessary actions to engage with your business, schedule an appointment, fill out an application, pass the requisite background checks, and finally sign the lease.

Data privacy, tenants rights, and fair chance housing

Did you ever stop to consider the amount of sensitive personal information that comes through your leasing office on a regular basis? Rental applications, leases, rent payments, and other documents are often chock-full of the kind of information that identity thieves and hackers find most appealing. Data is in demand, and a simple filing cabinet with lock and key are no longer adequate forms of data storage and security. These are the days of ubiquitous spy technology. Every person who steps into your leasing office is likely carrying a powerful, unobtrusive camera. An act as simple as leaving a completed application on a desk in a busy office could mean exposing the customer’s sensitive personal data.

Multifamily organizations often exhale when all the nuances of their software system are firmly in place. And by the time that breath is complete, it’s quite possible that something has already shifted in the industry that requires another tweak of the system.

Having access to data is a blessing and a curse for many multifamily businesses. The amount of data the average business accumulates each year continues to grow exponentially and it can be difficult to know how to find the proverbial needle in a haystack that’s going to help inform future business decisions, especially if that data is housed in a spreadsheet

Everything you need to know about Texas’ new Data Privacy and Security Act (”TDPSA”)

The student housing sector makes a case for the most fluctuating business in the nation. The revolving door of move-ins and move-outs occurs at a much greater rate than in the conventional apartment world, and the desires and preferences of younger renters are constantly morphing.

If you work in property management, you know what it feels like to be busy. You’re a champion juggler, keeping dozens of balls in the air and balancing the needs of residents, owners, and staff. Here’s the question. Is your software just another ball to juggle, or is it an extra arm?