Entrata Blog

The most exciting week in multifamily is almost here! Entrata Summit 2024 is set for September 23-26.

The best way to store your leads is in a CRM or in property management software that has CRM capabilities. Having a consolidated lead database is essential for tracking the progress of leads down your leasing funnel.

Centralization isn’t one-size-fits-all. Property management companies are looking to centralize their business through new workflows, consolidating processes, shifting organization structures, etc. for a variety of reasons.

While the capabilities of AI seem limitless, there are four key areas where McKinsey and Company, a leading consulting firm, suggests multifamily businesses focus on first.

We’re lucky to live in a time where technology has evolved to the point where many tasks that were once time consuming and manual have now been automated.

The first, and most important, thing you should consider when evaluating new solutions to manage properties with affordable housing programs is a tool that can easily handle the management from one place.

Using generative AI tools might seem difficult in the beginning, but the concept is simple enough that with enough practice you should be able to figure it out in a short amount of time.

One of the hardest aspects of managing a property is staying on top of the upkeep and maintenance of the units and grounds at each property.

Having a concrete view of who your ideal resident(s) are and how they navigate the lead to lease process should be the foundation of your marketing and lead management strategy.

Entrata President Chase Harrington recently sat down with Travis Honaker, Product Development Manager in the multifamily division of Fannie Mae, to discuss the benefits of positive rent payment reporting.

At a panel discussion held at Apartmentalize and led by Stephanie Furman, Senior Vice President of Development Corporate at Entrata, industry experts, including Sherry Freitas from RangeWater, Laine Gomez from Catalyst, and Gardner Reese from Greystar delved into the challenges and opportunities facing property managers today. The conversation centered on the increasing pressure to reduce expenses while maintaining resident satisfaction and driving revenue growth.

The lack of affordable housing and rising operational costs are major challenges in the multifamily industry, particularly for affordable housing providers.