Inside Entrata

Entrata Blog

News, insights, and perspectives on tech, trends, and multifamily housing—from the people behind Entrata.

Summit 2024 speakers

Events

Summit Recap: Student Housing Trends and Tech Strategies

Every owner and operator understands the value of the student housing market. These people are going to be the renters of the future, and so it’s a good place to watch for emerging trends that can be adopted in other areas within the multifamily industry. The Executive Insights on Student Housing Trends and Tech Strategies panel at Entrata Summit took a deep dive into what trends are on the horizon along with the challenges and opportunities student housing operators face when it comes to technology adoption, along with the impact AI is having and how the needs of student residents are evolving.

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People watching summit presentation

Events

Summit Recap: Navigating the Complexities of Affordable Housing

The affordable housing industry faces unique challenges, from navigating complex regulations to meeting the needs of a diverse resident population. Fortunately, technology for managing the many different nuances of affordable housing has improved dramatically in recent years, helping to streamline operations and ultimately provide housing to those individuals who need it most.

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Woman at Summit user lab desk

Events

Summit Recap: Utilities, Data, and the Future of Multifamily

At Entrata Summit 2024, Mark Coffman, SVP of Tech Enabled Services at Entrata hosted a panel of multifamily and proptech veterans, including Gerry Crooks, Senior Industry Principal for Utilities at Entrata, Chris Laughman, Senior Director of Sustainability and Energy at Greystar, and Dave Bailey, Chief Revenue Officer at Correlate. The discussion centered on the increasing importance of utility data, the impact of rising energy costs and regulations, and the role of technology in mitigating risk and improving efficiency.

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Entrata Summit presentation

Events

Summit Recap: Personalizing Tech to Meet High Resident Expectations

As companies like Netflix and Amazon have continued to set a high bar when it comes to delivering personalized user experiences, consumers are expecting more from the brands they engage with in other areas. For renters, this includes the property they rent from. Especially as rent prices have soared over the past few years, residents are demanding more value for their money.

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Industry News

Attracting Top Talent Through Company Culture

When it comes to hiring, it’s important to understand the needs of today’s workforce. Today’s workforce prioritizes work life balance, career development opportunities, and working at a company they can believe in.

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Multifamily apartment building

Fraud

Combating Fraud in Multifamily: Trends, Tools, and Financial Impact

Fraud is an increasingly pressing issue in the multifamily industry, causing significant financial losses and operational challenges for property managers. In a recent webinar hosted by Entrata, Chelsea Hansen, a product marketing manager, and Kyle Nelson, Vice President of Strategic Partnerships at Snappt, discussed the latest trends...

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Woman using Laptop

Industry News

Key Insights from Entrata's 2024 Resident Report

In August 2024, Entrata surveyed 3,000 renters across the United States to better understand their experience. From that survey we created the 2024 Resident Report, which provides valuable insights into the renter's journey and highlights areas where property managers can improve their processes and offerings.

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Industry News

Retaining Top Talent in Multifamily: Beyond the Paycheck

In the ever-evolving world of property management, attracting and retaining top talent has become increasingly more challenging. The traditional approach of relying solely on higher wages to entice and keep employees is no longer sufficient. The most recent Resident Expert webinar hosted by Entrata shed light on this pressing issue.

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Modern Style Living Room

Autonomous Property Management

Predictive and Generative AI: The Future of Multifamily Management

Artificial intelligence (AI) is rapidly transforming various industries, and the multifamily sector is no exception. The integration of AI into property management systems is revolutionizing the way teams operate, enabling them to automate mundane tasks, gain valuable insights from data, and enhance the overall resident experience.

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Industry News

Key Takeaways and Trends from Apartmentalize 2024

Earlier this summer NAA hosted Apartmentalize 2024. The conference was a hub of innovations and insights for the property management industry. While there were many hot topics being discussed, there were two that really stood out to us at Entrata: the rise of AI and an increasing emphasis being placed on operational efficiency and the resident experience.

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