Entrata Blog

Entrata recently hosted Ken Gould, Vice President of Insurance at Lockton, for a discussion on how multifamily businesses should approach commercial insurance and how to use it as a competitive advantage for their properties. Below are some of the key highlights.

This is part three in our series that focuses on basic digital marketing strategies that are proven to help you attract and convert leads. Recently, Entrata hosted a webinar series covering digital marketing best practices in the multifamily industry. The panel included digital marketing experts Avery Lewis, Manager of Marketing Services at Cardinal Management Group, Laura Frias, Regional VP at Entrata, and Drew Scholl, Associate Director of Digital Marketing Consulting at Entrata. Below are some of the key highlights.

Remote communication has become the new norm, and by now, everyone is used to it. But that doesn’t mean everyone in the industry has perfected the art.

As part of our ongoing Resident Experts series, Entrata recently hosted Jay Lybik, Director of Multifamily Analytics at CoStar. Jay has nearly three decades of experience in commercial real estate research, with a majority of that time spent in the multifamily sector.

Appropriate tech training increases the value of your organization’s software platform. Training platform users eliminates guesswork, improves process adoption and helps your team feel more comfortable with daily workflows. Luckily, Entrata’s training program offers a multitude of training options at no extra cost.

Building Efficiency into Accounting Processes Accounting professionals deal with a million little things every day: creating journal entries, importing entries, coordinating data from payment management tools, etc. And every task must be carried out precisely and accurately, or there will be additional work down the line as they locate and reconcile any errors.

As we step into 2024, the educational landscape is showing signs of recovery with a notable 1.2% rise in enrollment rates for the first time since the pandemic. Over two-thirds of institutions witnessed growth in undergraduate enrollment this fall, signaling a positive shift in the academic sphere. Correspondingly, in the realm of property management, we at Entrata have observed a surge in pre-leasing activities, indicative of a bustling year ahead.

Tactics that could have a significant impact on the number of insured residents at your property.

In the property management world, data has emerged as a powerful tool for driving success. The ability to collect, analyze, and use data effectively can provide property managers with valuable insights, inform decision-making, and ultimately improve operational efficiency. Entrata President Chase Harrington had explored the topic with the company’s new VP of Product and Data Management, Cody Smith in a 2023 Entrata Summit session, Unleashing the Power of your Data with Entrata. They explored the nuances of data and its role in the industry within the framework of the stages of data maturity, showing how property managers can leverage data to optimize their operations.

This is part two in our series that focuses on basic digital marketing strategies that are proven to help you attract and convert leads. In part one of our series on digital marketing, we focused on what can be done to help acquire leads for your properties, but that’s just one piece of the puzzle. If those leads don’t progress down the funnel, all of that effort was for not. This post focuses on how we suggest working leads once they’ve entered your CRM.

Nearly half of Americans may have had their information stolen in the massive Equifax data breach revealed last week. Equifax collects, aggregates and distributes information on over 800 million individual consumers and more than 88 million businesses worldwide, including many multifamily companies. Entrata uses Experian for all resident screening and verification processes and does not interface with Equifax for any of their services.

Entrata is updating our delinquency management tools to make chasing down those elusive unpaid balances that much easier.