Inside Entrata

Entrata Blog

News, insights, and perspectives on tech, trends, and multifamily housing—from the people behind Entrata.

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Industry News

Webinar Recap: Decoding Gen Z - What Their Rental Choices Reveal

Entrata recently hosted a webinar about the defining characteristics of Gen Z, that massive generation born between 1997 and 2012, and how those characteristics impact their decision on whether or not to rent. The sheer size and diversity of this group – the largest, most ethnically diverse, and most educated generation yet – sets the stage for a fascinating shift in the housing market.

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Industry News

The AI Revolution in Multifamily: Key Insights for 2025

Entrata President, Chase Harrington, and CTO, Jason Taylor, recently explored the insights gleaned from a recent survey of more than 300 multifamily executives that explored the impact AI solutions are having on net operating income across the industry.

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Industry News

Fueling the Future: Cultivating the Next Generation of Multifamily Talent

In Entrata’s most recent Resident Experts webinar, Amanda Fumo, Chief Revenue Officer at Entrata, sat down with Erica White, Senior Vice President of Technology and Innovation at Article Student Living, to talk about the importance of hiring the next generation of talent in the multifamily industry. The discussion centered on identifying, developing, and empowering the individuals who will drive the future growth of the sector.

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Industry News

Attracting and Retaining Top Talent in Multifamily Property Management

The multifamily industry is facing a significant challenge — high turnover coupled with a shrinking talent pool. In a recent webinar, Micha Hawkins, Manager of Product Education at Entrata, and Chelsea Hansen, Entrata’s Product Marketing Manager, discussed strategies for attracting, training, and retaining top talent in this competitive landscape.

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