Entrata Blog

To comply with U.S. state privacy laws, starting April 1, 2025, Entrata will no longer redirect to its privacy policy if a client does not provide one for ProspectPortal, Resident Portal, and Online Application. Clients must provide their own privacy policies. If, after April 1, 2025, a client does not have an associated privacy policy, website visitors will be instructed to directly contact the property for their privacy practices.

With high interest rates for homeownership and the general evolution of the multi-family housing industry, legislation impacting residents, property managers, and property owners became an increasingly important topic in 2024. With more renters and ownership/management companies navigating complex legal landscapes, these legislative changes are shaping the future of the rental market and redefining housing policies nationwide. In this article we highlight some states that recently passed legislation and how it may impact clients in 2025.

The landscape of credit reporting is evolving, and it's time for property managers to embrace a powerful tool that benefits both residents and their bottom line. With Assembly Bill No. 2747, California is leading the way in empowering renters to build credit through their rent payments. Embrace the power of Rent Reporting with Entrata and transform it into a mutually beneficial situation for your residents and your business.

Celebrate the best in multifamily! Learn how the 2024 Golden Door Award winners leverage Entrata to achieve operational excellence and create exceptional resident experiences.

The multifamily industry is constantly evolving, and 2025 is shaping up to be a year of significant change. To get ahead of the curve, we sat down with 20 industry leaders at the Entrata Summit to discuss the biggest challenges facing property management. From AI to labor shortages, these experts shared their insights and strategies for success.

During the recently held Entrata Summit, members of the IRT Living team discussed how they attacked change management when implementing Entrata. The following is a brief recap of their presentation.Change is never easy, especially when it involves a core system like your property management software. But sometimes, change is necessary to achieve growth and operational efficiency. IRT Living, a publicly traded company with over 100 communities, recently underwent a complete overhaul of its property management system, migrating to Entrata. This transition was a significant undertaking, but by focusing on careful planning, strong partnerships, and comprehensive training, they were able to achieve a successful rollout and drive positive change within its organization.

The most important roles in multifamily are those on the front lines that have face-to-face interactions every day. Hiring the right people for these positions is a harbinger for success, but isn’t always the easiest thing to do.

When it comes to hiring, it’s important to understand the needs of today’s workforce. Today’s workforce prioritizes work life balance, career development opportunities, and working at a company they can believe in.

In August 2024, Entrata surveyed 3,000 renters across the United States to better understand their experience. From that survey we created the 2024 Resident Report, which provides valuable insights into the renter's journey and highlights areas where property managers can improve their processes and offerings.

In the ever-evolving world of property management, attracting and retaining top talent has become increasingly more challenging. The traditional approach of relying solely on higher wages to entice and keep employees is no longer sufficient. The most recent Resident Expert webinar hosted by Entrata shed light on this pressing issue.

Earlier this summer NAA hosted Apartmentalize 2024. The conference was a hub of innovations and insights for the property management industry. While there were many hot topics being discussed, there were two that really stood out to us at Entrata: the rise of AI and an increasing emphasis being placed on operational efficiency and the resident experience.

Earlier this year Entrata partnered with PureSpectrum to survey approximately 2,000 renters of varying income levels across the United States to get a better grasp of what today’s renter values most.