Entrata Blog

The property management industry is constantly evolving with new technologies and innovations emerging to help streamline processes, improve efficiency, and drive revenue. Innovation is constant, hence why it’s important to take a step back and dive into some of the recent updates and improvements Entrata has released to learn more about how they can help enhance your property operations.

Every owner and operator understands the value of the student housing market. These people are going to be the renters of the future, and so it’s a good place to watch for emerging trends that can be adopted in other areas within the multifamily industry. The Executive Insights on Student Housing Trends and Tech Strategies panel at Entrata Summit took a deep dive into what trends are on the horizon along with the challenges and opportunities student housing operators face when it comes to technology adoption, along with the impact AI is having and how the needs of student residents are evolving.

The affordable housing industry faces unique challenges, from navigating complex regulations to meeting the needs of a diverse resident population. Fortunately, technology for managing the many different nuances of affordable housing has improved dramatically in recent years, helping to streamline operations and ultimately provide housing to those individuals who need it most.

At Entrata Summit 2024, Mark Coffman, SVP of Tech Enabled Services at Entrata hosted a panel of multifamily and proptech veterans, including Gerry Crooks, Senior Industry Principal for Utilities at Entrata, Chris Laughman, Senior Director of Sustainability and Energy at Greystar, and Dave Bailey, Chief Revenue Officer at Correlate. The discussion centered on the increasing importance of utility data, the impact of rising energy costs and regulations, and the role of technology in mitigating risk and improving efficiency.

As companies like Netflix and Amazon have continued to set a high bar when it comes to delivering personalized user experiences, consumers are expecting more from the brands they engage with in other areas. For renters, this includes the property they rent from. Especially as rent prices have soared over the past few years, residents are demanding more value for their money.

The most exciting week in multifamily is almost here! Entrata Summit 2024 is set for September 23-26.

Entrata President Chase Harrington recently sat down with Travis Honaker, Product Development Manager in the multifamily division of Fannie Mae, to discuss the benefits of positive rent payment reporting.

Entrata Industry Principal, Virginia Love recently sat down with Mike Whaling, founder of 30 Lines and the RentPress Apartment Marketing platform, to discuss trends in digital marketing for the multifamily industry as part of our Resident Experts Series.

Recently, Entrata hosted Swift Bunny President Jen Picotti and VP of Education Kara Rice as part of our Resident Experts series.

At first glance, you might not think your employee training program has a significant impact on your business, but if you fail to invest in properly onboarding new employees there is a trickle down effect on lease renewals. Presenters in a session at the 2023 Entrata Summit indicated that research shows that the makeup of the US workforce is in a big transition period. Currently, 39% of the workforce are millennials, but 10,000 individuals are hitting retirement age every day and exiting the workforce, meaning there are hundreds of thousands of new employees that need to be trained every year.

As part of our ongoing Resident Experts series, Entrata recently hosted Jay Lybik, Director of Multifamily Analytics at CoStar. Jay has nearly three decades of experience in commercial real estate research, with a majority of that time spent in the multifamily sector.

In the property management world, data has emerged as a powerful tool for driving success. The ability to collect, analyze, and use data effectively can provide property managers with valuable insights, inform decision-making, and ultimately improve operational efficiency. Entrata President Chase Harrington had explored the topic with the company’s new VP of Product and Data Management, Cody Smith in a 2023 Entrata Summit session, Unleashing the Power of your Data with Entrata. They explored the nuances of data and its role in the industry within the framework of the stages of data maturity, showing how property managers can leverage data to optimize their operations.