Gen Z: The Rent Generation

What is Gen Z’s approach to housing in today’s financial environment? Entrata, in collaboration with Qualtrics, surveyed over 2,000 U.S. renters in January 2025 to better understand Gen Z renters’ lifestyle choices and evolving priorities, and what this means for both renters and property owners. Join President Chase Harrington and Virginia Love as they go over the results.

They’ll discuss:

• Why Gen Z chooses to rent
• Major barriers holding back Gen Z from home ownership
• What Gen Z looks for when renting
• Technology’s role in the renters journey