Gen Z: The Rent Generation

May 15, 2025
1:00 PM ET / 12:00 PM CT
 

What is Gen Z’s approach to housing in today’s financial environment? Entrata, in collaboration with Qualtrics, surveyed over 2,000 U.S. renters in January 2025 to better understand Gen Z renters’ lifestyle choices and evolving priorities, and what this means for both renters and property owners. Join President Chase Harrington and Virginia Love as they go over the results.

They’ll discuss:

  • Why Gen Z chooses to rent
  • Major barriers holding back Gen Z from home ownership
  • What Gen Z looks for when renting
  • Technology’s role in the renters journey