Guide

Turning Data Into Multifamily Growth

Measuring performance is one of the most important things that property managers, owners, and operators can do to drive continuous growth. The right reports and business intelligence tools help you understand not just where your business stands today, but also where it’s headed tomorrow.

This guide breaks down how unified, accurate reporting empowers smarter, proactive decisions across every stage of the renter journey. You’ll learn:

How to build a single source of truth for clean, reliable data
Which reports drive leasing, retention, maintenance, and financial performance
How to turn insights into action that improves efficiency and NOI

Speakers

Related Resources

From industry trends to practical tools, these featured resources are here to support your growth and streamline your operations.

The 2026 Playbook for Multifamily Growth

Renters value control, clarity, and consistency at every touchpoint, from browsing to renewals. By combining automation, transparent pricing, and personalized options, property operators can deliver a frictionless experience that builds trust, boosts conversions, and strengthens resident loyalty.

Smarter Accounting for Multifamily Growth

Multifamily accounting teams are under more pressure than ever to process invoices faster, collect rent on time, and build accurate budgets. Manual processes drain resources, delay decisions, and expose organizations to costly errors. Today’s unified accounting solutions can change that.

The Power of “We” in Multifamily

Resident relationships sit at the heart of a property’s success. In the second session of our three-part series, “Improve your resident experience, improve your results,” Entrata’s Head of Strategy & Business Operations Ann Ogami reconnects with author, speaker, and consultant Steve Yastrow to explore how building meaningful resident relationships leads to loyalty, retention, and long-term business success.

The Total Economic Impact™ of Entrata

What is the true economic impact of Entrata’s property management platform? Entrata commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, using Forrester’s proven methodology to reveal the financial outcomes, risk adjustments, and customer perspectives that highlight Entrata’s impact on efficiency, scalability, and resident experience. Join Entrata President Chase Harrington along with guest speaker, Forrester Consultant Zahra Azzaoui as they walk through the study’s results and methodology.

Entrata 2025 Resident Report

Today’s renters face rising financial pressures while demanding greater convenience, transparency, and digital engagement from their communities. Entrata’s 2025 Resident Report gathered insights from more than 2,000 renters across the U.S., highlighting shifting generational priorities and what matters most to residents across the leasing journey.

The Total Economic Impact™ Study 2026

This Forrester Total Economic Impact™ study, commissioned by Entrata, evaluates the financial impact of unifying property management operations on a single AI-powered platform. See how a composite organization representative of interviewed customers unlocked millions in savings, boosted productivity, and reduced fraud, achieving a 141% ROI over three years.

Interested in seeing what Entrata can do for you?

See how Entrata can transform your operations.