Guide

The True Cost of Fraud in Multifamily

Fraud is becoming a persistent and costly challenge in multifamily housing, impacting everything from leasing performance to long-term asset value. As fraud tactics grow more sophisticated, operators need more than traditional screening, they need a proactive, layered strategy. This guide breaks down how to protect your properties and revenue.

You’ll learn:

Where fraud is happening across the leasing lifecycle
How identity, income, and payment fraud impact operations and NOI
Practical strategies to detect and prevent fraud before it escalates
How technology and standardized processes strengthen fraud defenses
Ways to equip your teams to respond effectively

Related Resources

From industry trends to practical tools, these featured resources are here to support your growth and streamline your operations.

The Value Shift in Multifamily

Young people sitting around a couch talking

Renter expectations are shifting fast, and it’s not just about AI or centralization. In this session, Product Marketing Manager Eileen Cook and Entrata Industry Principal Virginia Love explore the consumer trends influencing how renters define value, build trust, and choose where to live. Plus they’ll talk about what those shifts mean for onsite performance and the leasing journey.

Inside the Modern Renter Mindset

Smiling woman laughing on a couch with a friend in a warmly lit living room.

Understanding today’s renters requires more than assumptions. It takes real data and real perspective. Entrata surveyed more than 2,000 renters across generations to uncover how financial pressure, rising expectations, and evolving technology are shaping the modern resident experience. Join Product Marketing Manager Andre Alves as he translates key insights from the Entrata Resident Report in human terms and connects today’s resident experience to what operators can do next.

Entrata Release Overview: March 2026

Entrata release overview graphic

Autonomous property management is here, and this release marks a major leap forward. Join the Entrata product marketing team as they unveil the next evolution of the Entrata operating system: an AI-native, agentic platform designed to unify operations, elevate resident experiences, and embed intelligence across every workflow. From leasing and marketing to accounting, maintenance, and resident engagement, this update redefines how teams work and how communities connect.

The ROI of Resident Experience

A smiling man wearing glasses sits on a couch, gently petting a small brown-and-white dog while looking at it affectionately.

Today’s residents judge their living experience against the best digital experiences anywhere, not just other communities. Frictionless interactions, fast responses, and meaningful recognition now shape satisfaction, reputation, and retention. Properties that treat experience as a growth strategy gain a powerful competitive edge.

The Resident Experience Reckoning

Three young adults smiling and walking together down a city street lined with brick apartment buildings.

Resident expectations have changed, fast. Today’s renters judge their living experience against the best consumer apps they use every day, and “good enough” no longer cuts it. Join Andre Alves, Product Marketing Manager at Entrata, and Alex Buchanan, Head of Homebody, as they unpack why the resident experience has become a competitive differentiator, and what modernization really looks like in practice.

Marketing That Drives Leases in 2026

Woman wearing headphones works on a laptop in a sunlit office.

Marketing in 2026 leaves little room for delay. With leaner teams, higher renter expectations, and tighter margins, small inefficiencies can have an outsized impact on leasing performance. Join Entrata’s VP of Product Billy Mungovan and Product Marketing Manager Eileen Cook as they break down how marketing, leasing, and technology must work together to drive real results, and where many teams are falling behind.

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