The Evolving American Dream

How are AI agents changing the leasing funnel? Join Entrata’s Billy Mungovan, VP of Product, and Product Marketing Manager Eileen Cook as they explore how AI-powered lead-to-lease automation is helping operators reduce Cost Per Approved Lease (CPAL) by eliminating operational friction and accelerating leasing outcomes. They’ll discuss: Common bottlenecks that slow lease conversion What Autonomous Lease Progression means in practice How AI agents work across the lead-to-lease journey Where human teams and AI collaborate most effectively Why native AI inside the OS delivers stronger outcomes

Managing resident communication has never been more challenging. As expectations rise and communication channels multiply, property teams need ways to deliver messages that are both efficient and personal. The most successful communities use context, technology, and human connection together to create stronger resident experiences.

Renter expectations are shifting fast, and it’s not just about AI or centralization. In this session, Product Marketing Manager Eileen Cook and Entrata Industry Principal Virginia Love explore the consumer trends influencing how renters define value, build trust, and choose where to live. Plus they’ll talk about what those shifts mean for onsite performance and the leasing journey.

Autonomous property management is here, and this release marks a major leap forward. Join the Entrata product marketing team as they unveil the next evolution of the Entrata operating system: an AI-native, agentic platform designed to unify operations, elevate resident experiences, and embed intelligence across every workflow. From leasing and marketing to accounting, maintenance, and resident engagement, this update redefines how teams work and how communities connect.

Today’s residents judge their living experience against the best digital experiences anywhere, not just other communities. Frictionless interactions, fast responses, and meaningful recognition now shape satisfaction, reputation, and retention. Properties that treat experience as a growth strategy gain a powerful competitive edge.

Resident expectations have changed, fast. Today’s renters judge their living experience against the best consumer apps they use every day, and “good enough” no longer cuts it. Join Andre Alves, Product Marketing Manager at Entrata, and Alex Buchanan, Head of Homebody, as they unpack why the resident experience has become a competitive differentiator, and what modernization really looks like in practice.