Reports

The 2026 Resident Report - Student Edition

Today’s student renters are shaping the future of multifamily living. As more students move off campus and into conventional housing, their expectations around value, service, and technology are quickly becoming the new standard.

This report explores how student renters think, choose, and engage with housing, and what that means for owners and operators across property types. You’ll learn:

How student renters’ priorities are evolving as they enter the mainstream market
Why clarity, responsiveness, and flexibility matter more than luxury
Where technology, automation, and human service must work together to build trust and retention

Related Resources

From industry trends to practical tools, these featured resources are here to support your growth and streamline your operations.

The ROI of Resident Experience

A smiling man wearing glasses sits on a couch, gently petting a small brown-and-white dog while looking at it affectionately.

Today’s residents judge their living experience against the best digital experiences anywhere, not just other communities. Frictionless interactions, fast responses, and meaningful recognition now shape satisfaction, reputation, and retention. Properties that treat experience as a growth strategy gain a powerful competitive edge.

The Resident Experience Reckoning

Three young adults smiling and walking together down a city street lined with brick apartment buildings.

Resident expectations have changed, fast. Today’s renters judge their living experience against the best consumer apps they use every day, and “good enough” no longer cuts it. Join Andre Alves, Product Marketing Manager at Entrata, and Alex Buchanan, Head of Homebody, as they unpack why the resident experience has become a competitive differentiator, and what modernization really looks like in practice.

Marketing That Drives Leases in 2026

Woman wearing headphones works on a laptop in a sunlit office.

Marketing in 2026 leaves little room for delay. With leaner teams, higher renter expectations, and tighter margins, small inefficiencies can have an outsized impact on leasing performance. Join Entrata’s VP of Product Billy Mungovan and Product Marketing Manager Eileen Cook as they break down how marketing, leasing, and technology must work together to drive real results, and where many teams are falling behind.

The 2026 State of Multifamily Report

The 2026 State of Multifamily Report

After years of disruption, multifamily housing is entering a new era of stability, and the data proves it. The 2026 State of Multifamily Report uncovers how operators are navigating today’s market with measured optimism, smarter technology, and renewed focus on resident value.

The 2026 Playbook for Multifamily Growth

Renters value control, clarity, and consistency at every touchpoint, from browsing to renewals. By combining automation, transparent pricing, and personalized options, property operators can deliver a frictionless experience that builds trust, boosts conversions, and strengthens resident loyalty.

Smarter Accounting for Multifamily Growth

Multifamily accounting teams are under more pressure than ever to process invoices faster, collect rent on time, and build accurate budgets. Manual processes drain resources, delay decisions, and expose organizations to costly errors. Today’s unified accounting solutions can change that.

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