Guide

Rethinking Multifamily Accounting

As multifamily portfolios grow, accounting teams are being asked to manage more complexity without necessarily adding more people. Manual processes, disconnected systems, and repetitive workflows can slow month-end close, create bottlenecks, and leave less time for the financial analysis that moves the business forward.

Rethinking Multifamily Accounting explores how operators can build a more connected, scalable accounting operation using automation and AI to handle predictable work while keeping people focused on the decisions that require their expertise.

You’ll learn:

How to shift month-end close toward a manage-by-exception model
Why AP automation should connect the entire invoice-to-pay journey
Where AI can help surface potential ledger issues earlier
How integrated financial controls can reduce manual work and strengthen oversight
Why bringing planning and actuals together can improve financial visibility
Five principles for building an accounting operation that can scale with your portfolio

Related Resources

From industry trends to practical tools, these featured resources are here to support your growth and streamline your operations.

Resident Experts

Regulatory Change, Operational Reality

Regulatory change is constant—but not every headline changes how multifamily operators need to work.Nicole Upano, AVP of Housing Policy & Regulatory Affairs at the National Apartment Association, joins Entrata Industry Principal Virginia Love on Resident Experts for a conversation about separating regulatory noise from the developments that deserve operators’ attention.They’ll explore how changes in policy and enforcement translate to property operations, where emerging issues such as AI intersect with existing fair housing and consumer protection rules, how regulatory ideas spread from one market to another, and what multifamily leaders can do now to prepare for what comes next.*This webinar is for informational purposes and does not constitute legal advice.

The 2026 Renter AI Report

A smiling man wearing glasses and a denim shirt talks on his smartphone, framed within a geometric purple-and-white graphic design.

Entrata surveyed more than 2,000 U.S. renters to understand how they feel about AI throughout the resident journey—and the results reveal clear opportunities and boundaries for multifamily operators. The 2026 Renter AI Report explores where residents welcome AI, when they still want a person involved, and what builds—or breaks—their trust in AI-powered experiences.

Fee Transparency from Listing to Lease

Two men sitting on the couch looking at a cell phone

What does fee transparency really mean for multifamily and student housing operators, and how can teams implement it without adding friction? Join Entrata’s Product Marketing Manager Harrison Vaughn and Principal Product Manager Rob Jones, as they break down the shift toward transparent pricing and what it takes to execute it consistently across the leasing journey.

The Frictionless Lease

A couple smiles together in their modern apartment kitchen while enjoying coffee next to an open laptop, representing a comfortable and connected rental living experience.

Modern renters expect the leasing process to be as fast and convenient as every other digital experience in their lives. Long response times, manual handoffs, and unnecessary delays can cost properties valuable leases while creating extra work for site teams.This guide explores how autonomous leasing creates a faster, more connected experience for prospects while giving teams more time to focus on meaningful conversations. You'll learn:The biggest benefits of autonomous leasingPractical ways to remove friction across the leasing journeyHow to create seamless handoffs between AI and leasing teamsThe metrics that matter when measuring leasing success

The Power of Context in Resident Communication

A man and woman sit on the floor in front of a couch having a discussion

Managing resident communication has never been more challenging. As expectations rise and communication channels multiply, property teams need ways to deliver messages that are both efficient and personal. The most successful communities use context, technology, and human connection together to create stronger resident experiences.

The Value Shift in Multifamily

Young people sitting around a couch talking

Renter expectations are shifting fast, and it’s not just about AI or centralization. In this session, Product Marketing Manager Eileen Cook and Entrata Industry Principal Virginia Love explore the consumer trends influencing how renters define value, build trust, and choose where to live. Plus they’ll talk about what those shifts mean for onsite performance and the leasing journey.

Interested in seeing what Entrata can do for you?

See how Entrata can transform your operations.