Webinars

Resident Priorities Report Unpacked

May 20, 2026

1:00 PM ET / 12:00 PM CT

Renters in 2026 are prioritizing value, stability, and simplicity over luxury perks. In this webinar, Entrata President Chase Harrington and Industry Principal Virginia Love share insights from 2,000+ U.S. renters to reveal what’s shaping move-ins, renewals, and resident satisfaction in today’s value-driven market.

They’ll discuss:

The top factors driving rental decisions
How rent increases impact renewals
Why amenities matter less than convenience
What renters expect from communication and service
How rewards programs influence resident behavior

Speakers

Related Resources

From industry trends to practical tools, these featured resources are here to support your growth and streamline your operations.

Building Momentum in Multifamily Marketing

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Multifamily marketing teams are under more strain than ever, expected to drive leasing performance while juggling limited time, tighter budgets, and rising renter expectations. So where are teams feeling stuck, and what’s actually helping them move forward?

The Value Shift in Multifamily

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Renter expectations are shifting fast, and it’s not just about AI or centralization. In this session, Product Marketing Manager Eileen Cook and Entrata Industry Principal Virginia Love explore the consumer trends influencing how renters define value, build trust, and choose where to live. Plus they’ll talk about what those shifts mean for onsite performance and the leasing journey.

Entrata Release Overview: March 2026

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Autonomous property management is here, and this release marks a major leap forward. Join the Entrata product marketing team as they unveil the next evolution of the Entrata operating system: an AI-native, agentic platform designed to unify operations, elevate resident experiences, and embed intelligence across every workflow. From leasing and marketing to accounting, maintenance, and resident engagement, this update redefines how teams work and how communities connect.

The ROI of Resident Experience

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Today’s residents judge their living experience against the best digital experiences anywhere, not just other communities. Frictionless interactions, fast responses, and meaningful recognition now shape satisfaction, reputation, and retention. Properties that treat experience as a growth strategy gain a powerful competitive edge.

The Resident Experience Reckoning

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Resident expectations have changed, fast. Today’s renters judge their living experience against the best consumer apps they use every day, and “good enough” no longer cuts it. Join Andre Alves, Product Marketing Manager at Entrata, and Alex Buchanan, Head of Homebody, as they unpack why the resident experience has become a competitive differentiator, and what modernization really looks like in practice.

Marketing That Drives Leases in 2026

Woman wearing headphones works on a laptop in a sunlit office.

Marketing in 2026 leaves little room for delay. With leaner teams, higher renter expectations, and tighter margins, small inefficiencies can have an outsized impact on leasing performance. Join Entrata’s VP of Product Billy Mungovan and Product Marketing Manager Eileen Cook as they break down how marketing, leasing, and technology must work together to drive real results, and where many teams are falling behind.

Interested in seeing what Entrata can do for you?

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