Guide

Four Trends Shaping Multifamily in 2027

As multifamily operators navigate shifting renter expectations, operating cost pressures, and increasing competition, the resident experience is becoming an important driver of property performance. What will set successful communities apart in 2027?

Our latest guide explores four trends influencing how properties attract, retain, and engage residents—and the practical opportunities they create for multifamily owners and operators. Actionable strategies will help your communities stand out, strengthen resident relationships, and build a foundation for sustainable growth.

You’ll discover:

Why convenience, responsiveness, and everyday service are becoming essential to the resident value equation.
How building stronger resident relationships throughout the lease can improve retention and protect NOI.
Why authentic resident experiences are becoming a powerful source of marketing content and word-of-mouth influence.
How to differentiate your communities when amenities, pricing, and marketing messages increasingly look alike.

Related Resources

From industry trends to practical tools, these featured resources are here to support your growth and streamline your operations.

The 2026 Renter AI Report

A smiling man wearing glasses and a denim shirt talks on his smartphone, framed within a geometric purple-and-white graphic design.

Entrata surveyed more than 2,000 U.S. renters to understand how they feel about AI throughout the resident journey—and the results reveal clear opportunities and boundaries for multifamily operators. The 2026 Renter AI Report explores where residents welcome AI, when they still want a person involved, and what builds—or breaks—their trust in AI-powered experiences.

Fee Transparency from Listing to Lease

Two men sitting on the couch looking at a cell phone

What does fee transparency really mean for multifamily and student housing operators, and how can teams implement it without adding friction? Join Entrata’s Product Marketing Manager Harrison Vaughn and Principal Product Manager Rob Jones, as they break down the shift toward transparent pricing and what it takes to execute it consistently across the leasing journey.

The Frictionless Lease

A couple smiles together in their modern apartment kitchen while enjoying coffee next to an open laptop, representing a comfortable and connected rental living experience.

Modern renters expect the leasing process to be as fast and convenient as every other digital experience in their lives. Long response times, manual handoffs, and unnecessary delays can cost properties valuable leases while creating extra work for site teams.This guide explores how autonomous leasing creates a faster, more connected experience for prospects while giving teams more time to focus on meaningful conversations. You'll learn:The biggest benefits of autonomous leasingPractical ways to remove friction across the leasing journeyHow to create seamless handoffs between AI and leasing teamsThe metrics that matter when measuring leasing success

The Power of Context in Resident Communication

A man and woman sit on the floor in front of a couch having a discussion

Managing resident communication has never been more challenging. As expectations rise and communication channels multiply, property teams need ways to deliver messages that are both efficient and personal. The most successful communities use context, technology, and human connection together to create stronger resident experiences.

The Value Shift in Multifamily

Young people sitting around a couch talking

Renter expectations are shifting fast, and it’s not just about AI or centralization. In this session, Product Marketing Manager Eileen Cook and Entrata Industry Principal Virginia Love explore the consumer trends influencing how renters define value, build trust, and choose where to live. Plus they’ll talk about what those shifts mean for onsite performance and the leasing journey.

Entrata Release Overview: March 2026

Entrata release overview graphic

Autonomous property management is here, and this release marks a major leap forward. Join the Entrata product marketing team as they unveil the next evolution of the Entrata operating system: an AI-native, agentic platform designed to unify operations, elevate resident experiences, and embed intelligence across every workflow. From leasing and marketing to accounting, maintenance, and resident engagement, this update redefines how teams work and how communities connect.

Interested in seeing what Entrata can do for you?

See how Entrata can transform your operations.