Reports

Entrata 2025 Resident Report

Today’s renters face rising financial pressures while demanding greater convenience, transparency, and digital engagement from their communities. Entrata’s 2025 Resident Report gathered insights from more than 2,000 renters across the U.S., highlighting shifting generational priorities and what matters most to residents across the leasing journey.

You’ll learn:

The financial challenges shaping today’s rental decisions
What renters value most when choosing and renewing a lease
Generational differences in digital preferences and leasing behavior
How rewards and flexible options can drive satisfaction and retention

Speakers

Related Resources

From industry trends to practical tools, these featured resources are here to support your growth and streamline your operations.

The Power of “We” in Multifamily

Resident relationships sit at the heart of a property’s success. In the second session of our three-part series, “Improve your resident experience, improve your results,” Entrata’s Head of Strategy & Business Operations Ann Ogami reconnects with author, speaker, and consultant Steve Yastrow to explore how building meaningful resident relationships leads to loyalty, retention, and long-term business success.

The Total Economic Impact™ of Entrata

What is the true economic impact of Entrata’s property management platform? Entrata commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, using Forrester’s proven methodology to reveal the financial outcomes, risk adjustments, and customer perspectives that highlight Entrata’s impact on efficiency, scalability, and resident experience. Join Entrata President Chase Harrington along with guest speaker, Forrester Consultant Zahra Azzaoui as they walk through the study’s results and methodology.

The Total Economic Impact™ of Entrata

The August 2025 Forrester Total Economic Impact™ study, commissioned by Entrata, evaluates the financial impact of unifying property management operations on a single AI-powered platform. See how a composite organization representative of interviewed customers unlocked millions in savings, boosted productivity, and reduced fraud, achieving a 141% ROI over three years.

3 Keys to Resident Satisfaction

Today’s renters are accustomed to seamless online experiences—and they expect the same level of convenience and efficiency from their multifamily communities. But many property management companies, especially those operating without a digital-first foundation, struggle to meet these rising expectations. This e-book explores how an integrated, end-to-end platform can help you deliver a resident experience that rivals the best, solving core challenges in each of the three major areas where resident frustration often arises: Communication Service and maintenance Getting more value from rent

Gen Z: The Rent Generation

What is Gen Z’s approach to housing in today’s financial environment? Entrata, in collaboration with Qualtrics, surveyed over 2,000 U.S. renters in January 2025 to better understand Gen Z renters’ lifestyle choices and evolving priorities, and what this means for both renters and property owners. Join President Chase Harrington and Virginia Love as they go over the results.

Mitigating Risk in Multifamily

With the increased risk in multifamily, properties need insurance coverage for property damage, liability claims, residents without proper insurance, increased movement with short-term leases, and more. In this webinar, Entrata’s Head of Insurance Wil Robertshaw is joined by Cardinal Group’s Sr. Director of Risk Management Chris Bidwell for a discussion about how insurance programs can mitigate risk, boost NOI, and create a better experience for residents.

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