Reports
Entrata 2025 Resident Report

Today’s renters face rising financial pressures while demanding greater convenience, transparency, and digital engagement from their communities. Entrata’s 2025 Resident Report gathered insights from more than 2,000 renters across the U.S., highlighting shifting generational priorities and what matters most to residents across the leasing journey.
You’ll learn:
- The financial challenges shaping today’s rental decisions
- What renters value most when choosing and renewing a lease
- Generational differences in digital preferences and leasing behavior
- How rewards and flexible options can drive satisfaction and retention
Speakers
Interested in seeing what Entrata can do for you?
See how Entrata can transform your operations.