What truly drives resident loyalty and retention in multifamily communities? In this first session of our three-part series “Improve your resident experience, improve your results,” Entrata’s Head of Strategy & Business Operations Ann Ogami sits down with author, speaker, and consultant Steve Yastrow to explore how brand harmony, the seamless blending of every resident touchpoint into one compelling story, can boost renewals, referrals, and revenue.
They’ll share actionable strategies for:
- Mapping the resident journey
- Leveraging technology for resident convenience
- Empowering onsite staff
- Personalizing experiences that make residents feel valued and at home



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