Press Room

All the updates, news, and announcements your heart can handle

Featured

Entrata Summit 2024 to feature Celebrity Keynotes, Change Makers and Industry Leaders

Annual conference to include sessions with leading multifamily experts and innovators with a focus on the future of the industry through technologies such as AI and more

LEHI, Utah - March 5, 2024 -- Entrata, a leading AI-enabled multifamily industry operating system, today announced that registration has opened for its annual conference, Entrata Summit, from September 23-26, 2024. This year's event will be held at the Hyatt Regency in downtown Salt Lake City and will include celebrity keynotes and well-known industry experts who will share insights and perspectives on the multifamily industry, including AI, marketing and leasing, property operations, accounting and more.

"Each year, Entrata Summit brings together some of the brightest minds in multifamily and beyond to share innovative thoughts and ideas that together create one of the most important gatherings of the year for the multifamily industry," said Adam Edmunds, Entrata's CEO. "As with previous years, our lineup of speakers and presenters includes some of the world's top thought leaders and creative thinkers who will leave participants inspired and illuminate a path to continued success and growth."

Additionally, Entrata Summit will feature insights from Entrata CEO Adam Edmunds and other Entrata executives. They will share fresh perspectives on motivation, growth, and success as well as discuss important company updates, new product information and what lies in store for the future of the brand and the broader marketplace.

As always, the highly anticipated Entrata Summit brings together corporate and national professionals to collaborate and gain new perspectives on the multifamily housing industry and learn how to create the best possible experiences for residents across the globe. It will offer various sessions where attendees can learn from experts from across the industry about current key topics and new technologies that can positively impact their business.

As a new addition to this year's event, in an effort to highlight the expertise and experience of Summit attendees, Entrata will be introducing 45 minute customer-led sessions. These informational breakouts will allow Entrata customers to highlight and share their industry insights, best practices, and success stories. Entrata has opened a call for presentations that will be open March 5th through April 5th. At that time, Entrata will review all submissions and will notify those whose sessions have been selected to participate in Summit. For more information on the call for presentations, please visit the submission form.

For more information and to register for the 2024 Entrata Summit, please visit https://summit.entrata.com/.

About Entrata Entrata is the leading operating system for multifamily communities worldwide. Setting the bar for innovation in property management software since 2003, Entrata offers solutions for every step of the leasing lifecycle and empowers owners, property managers, and renters to create stronger communities. Entrata currently serves over three million residents across more than 20 thousand multifamily communities around the globe. Learn more at www.entrata.com.

Continue Reading

Multifamily Leader Introduces Entrata Layered Intelligence

Entrata Layered Intelligence is a seamless integration that allows property managers to focus on residents by simplifying often tedious daily tasks 



LEHI, Utah – February 21, 2024 – Entrata, a leading AI-enabled multifamily industry operating system, today announced Entrata Layered Intelligence — an artificial intelligence (AI) and machine learning (ML) layer that sits on top of the Entrata operating system for a seamless integration into daily workflows. Multifamily property managers now have access to Entrata Layered Intelligence, further complementing the current library of existing automations, to help make leasing more efficient and provide residents with a better overall experience.

Entrata Layered Intelligence

Entrata Layered Intelligence is constantly improving as it uses new AI and ML models to improve the workflows, analysis, and actions within the platform that teams already know and love. With a natively integrated interface, users simply use the provided automation to enhance, accelerate, and simplify their tasks as they create more efficient communities.

Key benefits of Entrata Layered Intelligence that will guide the platform into the future, include: 

  • Efficiency and Automation: Accelerating efficiency across the entire resident journey, Layered Intelligence can efficiently handle time-consuming tasks so onsite teams will have more time to dedicate to residents.

  • Analysis and Guidance: Property managers can spend more time on the most important tasks as Layered Intelligence quickly distills information and property data, helping anticipate trends, and providing suggestions for optimizing workflows.

  • Operating System Applicability: Makes truly game-changing insights accessible to the entire company, as AI models and tools do the labor-intensive data sorting, so users can focus on making key business decisions.

“Entrata’s goal is always to provide the best possible living experience for residents and Layered Intelligence helps to ensure our property managers can spend their time where it matters,” said Jason Taylor, Chief Technology Officer of Entrata. “Rather than attempt to keep up with a constant stream of feature adds, we’ve built Layered Intelligence to be flexible in a way where swapping out various models or products to keep the OS cutting edge is a swift process, ensuring our clients always have access to the best technology.” 

At the time of launch, there will be several features immediately available, with more coming quickly in the following months:

  • Generative AI: Fully versed in multifamily language for high-level document drafts such as composing emails in the Message Center and generating ProspectPortal blog posts. 

  • Reputation management: Allows property managers to generate and respond to reviews with professional and appropriate responses in seconds. 

  • Redd Virtual Assistant: An AI chatbot that functions as a leasing team’s assistant, answering basic leasing questions, confirming pricing and availability, and scheduling apartment tours.

  • Language translation: Quick and simple AI-generated translation for work orders, maintenance tasks and more. 

“Entrata Layered Intelligence has completely changed how we’re able to approach day-to-day tasks and has allowed us to focus on important interactions with our residents,” said Kelley Jamison, Manager of Multifamily Operations and Training at Hines. “For instance, when we need to send an email to our residents about office closures, late rent reminders, and other notifications, Layered Intelligence provides a nearly-final draft in just seconds with only a few inputs. This is one of the best additions to Entrata’s platform yet.”

Bill Pay

To bring additional efficiency for property managers, Entrata is also announcing Bill Pay — an all-new product that makes paying vendors fast and easy. Key benefits include:

  • Secure and Direct Payments: Vendors are paid securely, on time, and at minimal cost. Additionally, payments can be made directly through the Entrata Operating System without the need to integrate additional services.

  • Real-Time Updates: Payment status updates are immediately available within the Entrata Operating System. 

For more information about Entrata Layered Intelligence and the entire Entrata platform, visit www.entrata.com.

About Entrata

Entrata is a leading AI-enabled operating system for multifamily communities worldwide. Setting the bar for innovation in property management software since 2003, Entrata offers solutions for every step of the leasing lifecycle and empowers owners, property managers, and renters to create stronger communities. Entrata currently serves over three million residents across more than 26 thousand multifamily communities around the globe. Learn more at www.entrata.com.



Read More

Entrata Recognized As A CRE Technology Influencer

Award from GlobeSt. Reflects Company's Impact on Multifamily Industry

LEHI, Utah -- Jan. 31, 2024 -- Entrata, a leading multifamily industry operating system, today announced it has been named a 2024 Influencer in Commercial Real Estate Technology by GlobeSt.

The awards program recognizes companies and individuals who provide innovative technology applications for property owners and operators in the multifamily, retail, industrial, office, hospitality and healthcare real estate sectors. Entrata and the additional honorees are profiled in a feature article on GlobeSt.com.

"We are very grateful to receive this recognition from GlobeSt., particularly in this period of time where so much innovation is happening within the multifamily industry," said Adam Edmunds, CEO of Entrata. "We feel a great responsibility to play such a critical role in assisting our partners in delivering an efficient, elevated living experience at the property level. At Entrata, we have remained focused on providing the industry with easy-to-implement, intuitive and powerful solutions that optimize a portfolio's financial performance. With that perspective, we look forward to continuing to innovate on and expand the industry's leading operating system."

The latest honor from GlobeSt. follows last fall's announcement that Entrata Senior Vice President of Corporate Development Stephanie Fuhrman was named a 2023 Multifamily Influencer by GlobeSt. Real Estate Forum. As part of the award, Fuhrman was profiled in the publication's October issue and also recognized on GlobeSt.com.

An active property tech investor and advisor, Fuhrman has long been at the forefront of pushing the multifamily industry toward a wider adoption of cutting-edge proptech solutions. In her role at Entrata, she helps drive the company's growth by finding new partnerships, building and maintaining relationships with key stakeholders and supporting the company's strategic planning processes. Fuhrman also worked on the operator side of the industry before joining Entrata; during that time, she provided invaluable feedback and insight to help the company optimize its offerings.

About Entrata Entrata is a leading operating system for multifamily communities worldwide. Setting the bar for innovation in property management software since 2003, Entrata offers solutions for every step of the leasing lifecycle and empowers owners, property managers, and renters to create stronger communities. Entrata currently serves over three million residents across more than 26 thousand multifamily communities around the globe. Learn more at www.entrata.com.

Read More

Entrata Achieves Multiple Awards in the Winter 2024 G2 Reports

Entrata recognized in multiple categories by G2 for providing best-in-class software for its customers in the multifamily housing industry

LEHI, Utah -- Jan. 29, 2024 -- Entrata, the multifamily industry's leading operating system, announced today that it has received multiple awards by G2, the world's largest and most trusted software marketplace.

This recognition is based on the cumulative data obtained through the responses of real users for each of the categories featured in the G2 review database. For the Winter 2024 Report, Entrata received a combined ten recognitions from the G2 Grid Report, Index Report, and Momentum Report.

"We are honored to have received multiple G2 awards and it truly shows the validation of the partnerships we thrive to create with our customers to provide them the very best software," said Catherine Wong, Chief Product and Operating Officer at Entrata. "Entrata continues to expand and enhance its offerings – incorporating new solutions like Entrata Business Intelligence and Homebody resident services – and we don't plan to slow that innovation down. We are committed to building industry-leading software that includes seamlessly integrated AI functionality that will further improve the experience for both our customers and their residents."

Entrata received the following awards:

  • G2 Grid Report Awards , which recognize products that have the most satisfied customers and the largest presence in the market.

    • Leader in the America Regional Grid

    • Leader in the Mid-Market Grid

    • Leader in the in the Enterprise Grid

    • Leader in the Mid-Market America Regional Grid

  • G2 Index Reports Awards take a deeper look into what matters most to buyers – product usability, implementation, relationship, and results.

    • Best Relationship in the Mid-Market Relationship Index

    • Best Usability in the Mid-Market Usability Index

    • Highest User in the Mid-Market Implementation Index

  • G2 Momentum Reports Awards recognize which products are innovating and growing, which are remaining stagnant, and which are falling behind. Products in the Leader tier rank in the top 25% of their category's products by their users.

    • Momentum Leader in the Momentum Grid

Each G2 report is based on ratings by business professionals. Users refer to the reports to discover the right solutions to solve your real-world business problems. Entrata's software achieved multiple high ratings on each report by receiving positive reviews from verified users compared to similar products. For inclusion in the report a product must have received 10 or more reviews. Each award represents companies that provide best-in-class products and experience for their customers.

"Rankings on G2 reports are based on data provided to us by real software buyers," said Sara Rossio, Chief Product Officer at G2. "Potential buyers know they can trust these insights when researching and selecting software because they're rooted in vetted, verified, and authentic reviews." For more information about Entrata, please visit www.entrata.com.

About Entrata Entrata is the leading operating system for multifamily communities worldwide. Setting the bar for innovation in property management software since 2003, Entrata offers solutions for every step of the leasing lifecycle and empowers owners, property managers, and renters to create stronger communities. Entrata currently serves over three million residents across more than 20 thousand multifamily communities around the globe. Learn more at www.entrata.com.

About G2 G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

Read More

Entrata Continues to work with Fannie Mae

*The Fannie Mae pilot utilizes rent reporting to establish or build credit scores and increase financial equity for U.S. renters* __LEHI, Utah -- Nov. 14, 2023 --__ Entrata, a leading multifamily industry operating system, today announced that recently acquired Rent Dynamics will continue as one of three vendors to work with Fannie Mae for its Positive Rent Payment pilot, which first...
Read More

Entrata Launches Business Intelligence and Data Share Products

*BI and Data Share will enable multifamily property managers, operators and investors with the ability to monitor performance management, visualize insights and personalize reporting.* __LEHI, Utah -- Nov. 1, 2023 --__ Entrata, a leading multifamily industry operating system, today announced the release of Entrata® Business Intelligence (BI) and Entrata® Data Share to convert raw data into valuable insights for its property...
Read More
Homebody logo

Entrata Launches Homebody, Providing Resident Services for Financial Health

*Homebody™ gives residents an all-in-one offering for renters insurance, deposit alternatives and rent credit reporting, providing extensive financial benefits* __LEHI, Utah – October 11, 2023__ – [Entrata](https://www.entrata.com/?utm_source=pr-newswire&utm_medium=press-release&utm_campaign=samsung-smart-things-integration&utm_content=samsung-smart-things-integration), a leading multifamily industry operating system, today announced Homebody™ — a fully integrated resident financial services offering. Homebody will initially consist of three core products including rent reporting, deposit alternatives and renters insurance. These...
Read More
Load Next

Experience the new standard


Save time and manage your properties with flexibility. Join thousands of other operators.



Schedule Demo