Case Study

Boosting Leasing Performance with Entrata’s Digital Marketing Bundle

How Haverkamp Properties maintained digital momentum, improved marketing performance, and confidently evolved its strategy during a platform transition

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Entrata and Haverkamp Properties logos displayed side by side on a red background

Challenge

Haverkamp Properties, a multifamily property management firm based in Iowa, set ambitious growth goals and recognized that its previous digital marketing partner lacked the forward-thinking approach needed to support those objectives. While preparing to transition platforms, the team was particularly concerned about maintaining the digital momentum they had already built—especially SEO performance and online visibility. Haverkamp needed a solution that would not only support a seamless migration but also position the company for stronger long-term digital marketing results.

Solution

Haverkamp selected Entrata’s Digital Marketing Bundle (DMB) to support its platform transition and elevate its overall digital marketing strategy. The bundle provided built-in website optimization, ongoing SEO support, targeted Google Ads management, content development, reputation management, and in-depth reporting. Supported by Entrata’s digital marketing consultants, Haverkamp gained a comprehensive solution designed to attract qualified traffic, improve conversions, and deliver measurable marketing performance—all while ensuring a smooth onboarding experience.

Impact

Haverkamp Properties successfully maintained digital momentum during its transition to Entrata’s Digital Marketing Bundle. With Entrata’s guidance, the team preserved existing SEO performance while continuing to improve online visibility—ensuring prospects could find Haverkamp properties without disruption.

Through optimized websites, targeted Google Ads, and ongoing content improvements, Haverkamp saw stronger lead quality and higher conversion performance across properties. Consolidated tools, improved reporting, and hands-on consulting also delivered operational efficiencies, freeing leasing teams to focus on higher-value work and supporting long-term growth.

Takeaway

By partnering with Entrata, Haverkamp Properties successfully navigated a complex platform transition while elevating its digital marketing strategy. Entrata’s Digital Marketing Bundle provides the flexibility, expertise, and ongoing support Haverkamp needs to avoid stagnation, continuously optimize performance, and drive stronger leasing results across its portfolio.

"Entrata will allow Passco to grow its business through the efficiencies of the software. It will make the process easier for the onsite staff, as well as produce more profit. We felt that Entrata was the best software for us.”
Keeping things up to date and continuously optimizing has been key to our success.
Mackenzie Bonifas

Marketing Manager,  Haverkamp Properties

"Entrata will allow Passco to grow its business through the efficiencies of the software. It will make the process easier for the onsite staff, as well as produce more profit. We felt that Entrata was the best software for us.”
We’re intentional about not staying stagnant—and DMB gives us the flexibility to keep evolving.
Mackenzie Bonifas

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