Campbell Communities Scales Leasing Efficiency with ELI+
Operating in a competitive New England market, Campbell Communities needed a scalable way to manage high lead volumes without overwhelming onsite teams. By implementing Entrata’s ELI+ Leasing AI, they transformed how leasing operations engage with prospects - boosting conversions, reducing workload, and improving customer experience.
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Challenge
Campbell’s leasing teams faced an unmanageable volume of inbound leads and lacked the tools to effectively nurture every opportunity. Only the most promising leads received follow-up, leaving potential revenue untapped. The team needed a scalable, always-on solution to support high-demand markets, maintain service quality, and relieve staff pressure amid turnover and limited bandwidth.
Solution
Partnering closely with Entrata during the early stages of ELI+ development, Campbell implemented Leasing AI to automate prospect engagement and streamline lead response. Transparency with onsite teams and active participation in the product’s evolution ensured buy-in from day one. Training focused on showing teams the “why” behind the technology, transforming early skepticism into strong adoption. The result was seamless alignment between AI efficiency and human expertise.
Impact
With 15 months on previous partner vs only 8 Months on ELI+
2.7x More
Leads from Guest Card to Tour
1.7x Higher
Lead Conversion in Chat
24.3x Fewer
Neglected Leads
2.33%
Escalations of Total Leads
Takeaway
By adopting ELI+, Campbell Communities reshaped its leasing strategy from reactive to proactive. The AI solution not only increased efficiency and lead conversion but also empowered staff to focus on higher-value interactions, proving that AI and human collaboration can redefine operational excellence in property management
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