Entrata Blog

Deconstructing consumer behavior really comes down to one thing – perception of value. Unfortunately, that one thing is more complicated than it sounds. There are an endless number of perceptions from a seemingly endless variety of prospective renters and residents. That’s why apartment owner/operators who navigate the consumer behavior maze most effectively and efficiently win residents at higher rents and for longer lease terms than their competitors.

Ask anyone who works in multifamily about the challenges facing the industry, and you won’t have to wait long for the topic of soaring property insurance costs to come up.

Apartment operators have pricing structures for conventional homes down to a fine-tuned science.

Property owners and managers who can meet the affordable housing need can make a genuine, significant impact in their communities while also entering into an industry that has seen record-breaking growth over the past several years. However, along with several potential benefits, investing in and managing these properties comes with a host of unique challenges that require careful consideration. Here are some of the most important things to remember when deciding to get involved in affordable housing.

This is the second in a series of blog posts about how multifamily businesses can build and maintain a strong online reputation. In case you missed it, check out the first blog post here.

On the business side, multifamily and single-family rentals had always been distinct entities. An operator either managed one or the other with very little crossover.

The secret is out—renters are keen on smart home capabilities. What used to be a luxury feature is now an expectation. More than 80% of renters say they want an apartment with smart home amenities, and more than 60% are willing to pay a monthly fee for a voice-activated virtual assistant. But part of the allure of a smart home apartment is the seamless experience that accompanies it.

As part of our ongoing Resident Expert series, we recently hosted a conversation with Mike Brewer, a 30-year veteran of the multifamily industry who is currently the COO of Radco Companies. The following is a brief summary of that conversation which was led by Virginia Love.

Being an awesome place to work might not be enough anymore. More than ever, younger employees have exhibited more interest in a company’s purpose-driven initiatives, meaning they are craving more than a comfortable vibe and a competitive paycheck.

Artificial intelligence is certainly a major topic of conversation these days, both within the multifamily industry and the overall American business landscape. Undoubtedly, much hype surrounds the technology – and no small amount of anxiety as employees consider its potential impact on their jobs.

Resident engagement can mean the difference between managing a thriving, happy community and regularly shelling out an average of $2,800 to turn vacant units. To facilitate the thriving happy scenario, Property Solutions is pleased to announce that ResidentPortal Premium, an updated version of our award-winning resident interface, is available to all clients. ResidentPortal Premium not only offers streamlined access to payments, work-orders, and property info, it includes a number of brand-new features designed specifically to facilitate communication and interaction with and between residents.

Today, I’m excited to announce a transaction under which Entrata has acquired Rent Dynamics. For nearly a decade, Rent Dynamics has been enabling multifamily owners and operators to empower residents to take control of their financial health and identity through rent payment reporting. With some of the largest owners and operators on the platform, Rent Dynamics is an industry leader with incredible vision, world class technology and industry expertise.