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Entrata Blog

News, insights, and perspectives on tech, trends, and multifamily housing—from the people behind Entrata.

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An Introduction to AI for the Multifamily Industry

The idea of incorporating AI into your operations might seem like a daunting task at first. AI is something many of us may not be familiar with in practice, but that doesn’t mean we shouldn’t evaluate how it might fit into our operations. In the not so distant future, we’ll likely look back at this time and wonder how we ever functioned without AI.

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Don’t Call: Capano Management + ResidentPortal

In recent years, the multifamily industry has dealt with widespread lockdowns, increased housing regulations and eviction moratoriums, and a fair amount of upheaval. By and large, the industry has weathered each change with resilience. Apartment communities have adapted quickly to keep residents safe and businesses secure, implementing time-saving technologies faster than ever before.

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Tips for Fostering a Sense of Community

The first differentiating factor property management companies should consider is fostering a sense of community. One of the hardest parts about renting vs. buying is finding a sense of belonging and feeling at home. By their nature, apartments often aren’t permanent. The average resident will stay in one place for under three years. But that doesn’t mean property management companies can’t build vibrant communities that feel like home no matter how short or long a resident occupies their unit. There are numerous strategies and programs that, when implemented, help achieve this goal.

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Bring Billing Home

For property managers, a solid tech platform consolidates marketing, leasing, and resident management functions to cut out redundant data-entry, streamline workflows, and consolidate data for better reporting. But even in a world of single-platform solutions, a few property management workflows often remain stubbornly apart.

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Automation in a Human World

A prospect arrives at an apartment community where he encounters a self-serve kiosk. He types in his parameters for the type of home he is seeking. A mobile, humanoid-type robot arrives at his side, asking if he has any follow-up questions.

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Troubleshooting Your Lead Management

Some apartment leasing teams manage leads efficiently and effectively without losing any opportunities, while others struggle to even return phone calls and respond to emails. In every portfolio, there’s room for improvement when it comes to lead management.

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Bottom view looking up at apartment building

Fraud: A Growing Threat to the Property Management Industry

Fraud attempts across industries in the US are up an average of 25% this year, and according to a recent study conducted by Entrata, the property management industry is feeling the impact of this rise in fraudulent activity. The survey findings reveal rapid growth in the number of fraud attempts and increased concern about the impact these cases are having on operations. The results provide a unique view into the types of fraud plaguing the industry, the frequency of such attempts, and shed light on ways new technology may help combat these issues.

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How to Promote Online Payments

Where’s your checkbook? Do you have it on you right now? Chances are pretty good these days that you don’t. Americans are writing fewer checks than ever, heavily preferring card transactions in person and online and digital payment options when available. As a result, more and more property management companies now offer online payment options for rent, applications, and other charges. But in an interesting wrinkle, many renters are still delivering a rent check to the leasing office like clockwork, on the first of every month. Where’s the disconnect?

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From the Summit: The Elite Approach to Training Your Site Teams

At first glance, you might not think your employee training program has a significant impact on your business, but if you fail to invest in properly onboarding new employees there is a trickle down effect on lease renewals. Presenters in a session at the 2023 Entrata Summit indicated that research shows that the makeup of the US workforce is in a big transition period. Currently, 39% of the workforce are millennials, but 10,000 individuals are hitting retirement age every day and exiting the workforce, meaning there are hundreds of thousands of new employees that need to be trained every year.

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How to Lose a Resident in 5 Ways

Feedback we’ve seen in the ResidentPortal app is providing unique insight into some of your residents’ biggest pet peeves. The bad news: if you’re not meeting expectations you may soon be dealing with an unnecessary vacancy. The good news: often a simple settings adjustment can resolve the issue and keep residents happily in place.

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