Entrata Blog

Tired of chasing unqualified leads and drowning in paperwork? The future of multifamily leasing has arrived, and it's powered by artificial intelligence.

The landscape of multifamily property management is rapidly evolving due to increasing energy efficiency standards. Staying ahead of these changes is crucial for maintaining profitability and resident satisfaction.

In the competitive world of multifamily property management, controlling utility costs is of the utmost importance. With expenses ranking as the third highest for property owners, understanding the nuances of resident billing can significantly impact your bottom line.

Entrata recently hosted a webinar about the power of resident rewards programs and how they can be strategically leveraged to boost resident retention in multifamily properties. Our expert, Britton Pedersen, a seasoned loyalty professional, shared invaluable insights on maximizing the untapped potential of these programs. Here are the key takeaways:

While securing a master policy is crucial, a truly holistic approach to insurance management also addresses the challenges of renters insurance compliance and verification. Traditionally, managing individual renters' policies has been a time-consuming and administratively burdensome task for property teams. Entrata offers innovative solutions to streamline these processes and enhance efficiency. By integrating renters insurance directly into the leasing process, residents can easily secure coverage with a single click, eliminating friction and ensuring compliance from day one.

Entrata Affordable offers a comprehensive suite of tools to address the unique challenges of affordable housing management. This innovative platform empowers property management companies to streamline operations, ensure compliance, and enhance resident satisfaction, all while managing both affordable and traditional properties from a single dashboard.

The buzz around AI is everywhere, but how is it really impacting the multifamily industry? We partnered with Qualtrics to find out. Following discussions at the Entrata Summit about the challenges facing the industry, including AI's potential impact and maintaining NOI, we surveyed 300 multifamily executives to uncover the truth. The results are in, and they might surprise you. While AI is being adopted more rapidly by other industries, our survey revealed that multifamily adoption is lower than expected.

In a recent discussion, industry leaders Alex Buchanan and Alyssa Schroeder shed light on the rapidly evolving landscape of rent reporting. This practice, which allows renters to have their on-time rent payments reported to credit bureaus, is gaining significant traction not only with properties, but with legislative bodies that are passing laws making it a requirement in some areas.

The multifamily industry is facing a significant challenge — high turnover coupled with a shrinking talent pool. In a recent webinar, Micha Hawkins, Manager of Product Education at Entrata, and Chelsea Hansen, Entrata’s Product Marketing Manager, discussed strategies for attracting, training, and retaining top talent in this competitive landscape.

The affordable housing landscape is constantly evolving, and 2025 will be no different. In a recent Resident Experts webinar, we brought together three industry experts with decades of experience in the industry—Alice Phetteplace from AIR Communities, Janice Haub from Paradigm Property Management Group, and Kelly Wakefield from Preferred Compliance Solutions—to discuss the trends shaping the future of affordable housing.

In an era of increasing uncertainty and risk, robust insurance coverage is no longer optional – it's essential for safeguarding your multifamily properties. From natural disasters to everyday accidents, the potential for financial loss is significant. A holistic approach to insurance management, as outlined in Entrata's ebook "Streamlining Insurance in Multifamily," provides a comprehensive framework for mitigating these risks and ensuring the long-term health of your investments. The first step in building a successful insurance strategy is securing a comprehensive master policy. This policy acts as a safety net, providing blanket coverage for your entire portfolio. It protects against damage to physical structures, offers general liability coverage, and can even mitigate losses from delinquent rent.

To comply with U.S. state privacy laws, starting April 1, 2025, Entrata will no longer redirect to its privacy policy if a client does not provide one for ProspectPortal, Resident Portal, and Online Application. Clients must provide their own privacy policies. If, after April 1, 2025, a client does not have an associated privacy policy, website visitors will be instructed to directly contact the property for their privacy practices.