Entrata Blog

he multifamily industry is evolving rapidly, and businesses are facing new challenges in 2025. Keeping up with the latest advancements in AI and managing increasingly complex property management software systems are top concerns among many industry veterans. Beyond that, there are concerns about the labor deficit that exhaust currently in the industry, adding another layer of complexity to maintain seamless operations and provide top-notch resident experiences across your entire portfolio. So how do you choose the right property management software that will drive the desired results of increased efficiencies and better experiences for employees and residents alike?

In the first Resident Experts webinar of 2025, Virginia Love, Industry Principal at Entrata, sat down with Evan Reyne, Vice President of Operations at Opiniion, a leading provider of resident experience measurement tools in the multifamily industry. He shared his extensive knowledge of online reputation management in the multifamily industry.

The landscape of credit reporting is evolving, and it's time for property managers to embrace a powerful tool that benefits both residents and their bottom line. With Assembly Bill No. 2747, California is leading the way in empowering renters to build credit through their rent payments. Embrace the power of Rent Reporting with Entrata and transform it into a mutually beneficial situation for your residents and your business.

In a recent Entrata webinar, Jason Taylor, Entrata's Chief Technology Officer, and Travis Lemicki, VP of Engineering, explore the critical role of data in AI and how it's being harnessed to enhance the resident experience and streamline operations within the Entrata platform.

Celebrate the best in multifamily! Learn how the 2024 Golden Door Award winners leverage Entrata to achieve operational excellence and create exceptional resident experiences.

The convenience of online rent payments and applications comes with a significant downside: increased risk of fraud. Fraudulent applications can severely impact your business’ bottom line, leading to delinquent rent payments, costly evictions, frustrated residents, and damage to your property's reputation. It's estimated that evictions due to late payments cost an average of $7,500 each, and with millions of evictions occurring annually in the US, the financial burden is immense.

The multifamily industry is constantly evolving, and 2025 is shaping up to be a year of significant change. To get ahead of the curve, we sat down with 20 industry leaders at the Entrata Summit to discuss the biggest challenges facing property management. From AI to labor shortages, these experts shared their insights and strategies for success.

Entrata recently hosted a webinar exploring the transformative potential of AI in resident communication and provided a comprehensive overview of how AI is reshaping the multifamily landscape. When implementing AI, or any technology for that matter, one of the primary considerations should be how is this going to improve the resident experience. Followed closely by how it is going to make site teams more efficient. The speakers covered eight compelling use cases for AI in multifamily...

In property management, efficient procurement is crucial. Having everything your site staff, maintenance teams, and residents need on hand is imperative. But managing these purchases can be a complex and time-consuming process. That's where an optimized procure-to-pay (P2P) system comes in. Let's break down how to improve efficiency and save costs at every step, using the example of purchasing bathroom sinks for your entire portfolio.

Procure-to-pay (P2P) is more than just a buzzword; it's a comprehensive approach to managing spending, from the initial request for goods and services to the final payment. In the property management industry, an effective P2P process can be a game-changer, ensuring that your properties have the resources they need while maintaining financial control and efficiency.

Currently, it’s very easy to go online and create fake pay stubs or new identities that will help individuals get approved that may not meet all of your requirements based on their actual credit history and income. In the past it has been time consuming and/or costly to run background and income checks on applicants. So the question arises how in-depth your screening process needs to be?

During the recently held Entrata Summit, members of the IRT Living team discussed how they attacked change management when implementing Entrata. The following is a brief recap of their presentation.Change is never easy, especially when it involves a core system like your property management software. But sometimes, change is necessary to achieve growth and operational efficiency. IRT Living, a publicly traded company with over 100 communities, recently underwent a complete overhaul of its property management system, migrating to Entrata. This transition was a significant undertaking, but by focusing on careful planning, strong partnerships, and comprehensive training, they were able to achieve a successful rollout and drive positive change within its organization.