Entrata Blog

This is the second in a series of blog posts about how multifamily businesses can build and maintain a strong online reputation. In case you missed it, check out the first blog post here.

On the business side, multifamily and single-family rentals had always been distinct entities. An operator either managed one or the other with very little crossover.

The secret is out—renters are keen on smart home capabilities. What used to be a luxury feature is now an expectation. More than 80% of renters say they want an apartment with smart home amenities, and more than 60% are willing to pay a monthly fee for a voice-activated virtual assistant. But part of the allure of a smart home apartment is the seamless experience that accompanies it.

As part of our ongoing Resident Expert series, we recently hosted a conversation with Mike Brewer, a 30-year veteran of the multifamily industry who is currently the COO of Radco Companies. The following is a brief summary of that conversation which was led by Virginia Love.

Being an awesome place to work might not be enough anymore. More than ever, younger employees have exhibited more interest in a company’s purpose-driven initiatives, meaning they are craving more than a comfortable vibe and a competitive paycheck.

Artificial intelligence is certainly a major topic of conversation these days, both within the multifamily industry and the overall American business landscape. Undoubtedly, much hype surrounds the technology – and no small amount of anxiety as employees consider its potential impact on their jobs.

Resident engagement can mean the difference between managing a thriving, happy community and regularly shelling out an average of $2,800 to turn vacant units. To facilitate the thriving happy scenario, Property Solutions is pleased to announce that ResidentPortal Premium, an updated version of our award-winning resident interface, is available to all clients. ResidentPortal Premium not only offers streamlined access to payments, work-orders, and property info, it includes a number of brand-new features designed specifically to facilitate communication and interaction with and between residents.

Today, I’m excited to announce a transaction under which Entrata has acquired Rent Dynamics. For nearly a decade, Rent Dynamics has been enabling multifamily owners and operators to empower residents to take control of their financial health and identity through rent payment reporting. With some of the largest owners and operators on the platform, Rent Dynamics is an industry leader with incredible vision, world class technology and industry expertise.

In the days of instant gratification, a missed call from an apartment prospect can be exceedingly detrimental. In fact, that call might have been your only chance, because today’s prospects often immediately move on to the next community.

Navigating reports has never been among an apartment professional’s favorite things to do. And when those reports are flawed, their aversion to them grows.

This is the second in a two-part series about AI and the multifamily industry. Anyone who has used ChatGPT or Bard knows all you need to do is provide a prompt asking what type of content you want, what tone you want, length, what the topic is, and it spits out what you asked for. When it comes to specific use cases for AI in the multifamily industry, there are three that really stand out to us at Entrata. First, AI can be used in predictive maintenance. AI algorithms can analyze historical data and sensor inputs to predict when equipment or systems within a property might require maintenance or replacement. This proactive approach helps property managers address issues before they become costly problems, reducing downtime and improving resident satisfaction.

When new smart technology arrives, it’s tempting for operators to instantly adopt it. Doing so ostensibly puts them ahead of the curve and creates a competitive advantage.