Entrata Blog

Everything you need to know about Texas’ new Data Privacy and Security Act (”TDPSA”)

The student housing sector makes a case for the most fluctuating business in the nation. The revolving door of move-ins and move-outs occurs at a much greater rate than in the conventional apartment world, and the desires and preferences of younger renters are constantly morphing.

If you work in property management, you know what it feels like to be busy. You’re a champion juggler, keeping dozens of balls in the air and balancing the needs of residents, owners, and staff. Here’s the question. Is your software just another ball to juggle, or is it an extra arm?

Entrata’s Virginia Love recently sat down with Lak Lakshmanan, Operating Executive, Data Science for Silver Lake to discuss the impact AI is having on businesses currently and what they can do to leverage it in the future to increase efficiency and deliver a better customer experience. Below is a recap of some of the highlights of their conversation. If you want to watch a recording of the webinar, click here.

If you want to stand out from the crowd, the first step is to get your properties to appear in those above the fold listings that get the most clicks. According to Neil Patel, the preeminent expert in local search engine optimization, businesses that make up the Map Pack in the upper right corner of the search engine results page, account for 44% of all clicks.

In 2023, affordable property management is all about optimizing resources for efficiency. From marketing property to fielding inquiries from prospective renters to preparing for inspections, management professionals have a lot on their plates. Now is the time for streamlining processes and working smarter, not necessarily harder.

Up drives the moving van and out come the boxes. They turn the key, flip on the lights, and in a flurry of cardboard and packaging tape, begin to roll out the contents of their new apartment. All the while, the property continues to pay their utility charges until the new resident signs up in their name, which could take a while… might even be after the family portrait is hung and the living room furniture has achieved a perfect arrangement.

Centralization has been a hot topic in the multifamily industry for a few years now. Despite all that talk, a consensus centralized model has not emerged. Fortunately, Entrata is built in such a way that it can accommodate however you decide to centralize your operations (if at all). Below is a review of some of the top centralization models and how to implement them into your business.

One of apartment operators’ major priorities these days is to find ways to streamline their associates’ workdays. By improving onsite efficiencies, operators not only improve the productivity and morale of team members, but they also pave the way for better prospect and resident experiences.

When people learn that I grew up in Alaska, one of the most common questions I’m asked is “What did you do for fun?” A part of me wants to say I tracked black bear migrations and caught fresh sockeye with my bare hands, when in reality, I feel like I spent a lot of time watching Trading Spaces reruns. Seriously, Hildi?!? How could you possibly think that covering the walls with 7000 artificial flowers is a good idea? I’m sure Jay and Danielle will be thrilled to have the tackiest bathroom in the history of forever.

One of the few positive consequences of the pandemic was that the odd segment of history fostered a greater connection with pets. Many shelters sat empty as adoption rates skyrocketed, and pets in general got the opportunity to witness their owners stay home more than ever.

A couple of months ago Entrata found itself facing an unforeseen crisis of seemingly limitless scale and seriousness. Along with the nationwide apartment housing industry and the local tech corridor, we worked as fast as we could to react. We quickly transitioned our entire team to work from home and a strategic task force assembled to monitor constantly-evolving news and advisories, implementing recommended changes quickly and efficiently. Essentially, we put our heads down and got to work.