Entrata Blog

The buzz around AI is everywhere, but how is it really impacting the multifamily industry? We partnered with Qualtrics to find out. Following discussions at the Entrata Summit about the challenges facing the industry, including AI's potential impact and maintaining NOI, we surveyed 300 multifamily executives to uncover the truth. The results are in, and they might surprise you. While AI is being adopted more rapidly by other industries, our survey revealed that multifamily adoption is lower than expected.

In a recent discussion, industry leaders Alex Buchanan and Alyssa Schroeder shed light on the rapidly evolving landscape of rent reporting. This practice, which allows renters to have their on-time rent payments reported to credit bureaus, is gaining significant traction not only with properties, but with legislative bodies that are passing laws making it a requirement in some areas.

The multifamily industry is facing a significant challenge — high turnover coupled with a shrinking talent pool. In a recent webinar, Micha Hawkins, Manager of Product Education at Entrata, and Chelsea Hansen, Entrata’s Product Marketing Manager, discussed strategies for attracting, training, and retaining top talent in this competitive landscape.

The affordable housing landscape is constantly evolving, and 2025 will be no different. In a recent Resident Experts webinar, we brought together three industry experts with decades of experience in the industry—Alice Phetteplace from AIR Communities, Janice Haub from Paradigm Property Management Group, and Kelly Wakefield from Preferred Compliance Solutions—to discuss the trends shaping the future of affordable housing.

In an era of increasing uncertainty and risk, robust insurance coverage is no longer optional – it's essential for safeguarding your multifamily properties. From natural disasters to everyday accidents, the potential for financial loss is significant. A holistic approach to insurance management, as outlined in Entrata's ebook "Streamlining Insurance in Multifamily," provides a comprehensive framework for mitigating these risks and ensuring the long-term health of your investments. The first step in building a successful insurance strategy is securing a comprehensive master policy. This policy acts as a safety net, providing blanket coverage for your entire portfolio. It protects against damage to physical structures, offers general liability coverage, and can even mitigate losses from delinquent rent.

To comply with U.S. state privacy laws, starting April 1, 2025, Entrata will no longer redirect to its privacy policy if a client does not provide one for ProspectPortal, Resident Portal, and Online Application. Clients must provide their own privacy policies. If, after April 1, 2025, a client does not have an associated privacy policy, website visitors will be instructed to directly contact the property for their privacy practices.

The affordable housing crisis in the United States presents a complex challenge, with millions of families struggling to find safe and stable homes. While the need for affordable housing is clear, property management companies face unique hurdles in developing and managing these properties.

The landscape of credit reporting is evolving, and it's time for property managers to embrace a powerful tool that benefits both residents and their bottom line: rent reporting. This strategy, highlighted in our latest ebook, "The Future of Rent Reporting", allows residents to build credit simply by paying their rent on time.

Choosing the right property management software is a significant investment for your multifamily business. To ensure you get the best possible return, you need to approach the decision strategically. This means going beyond just looking at the initial price tag and considering the long-term value and potential cost savings.

With high interest rates for homeownership and the general evolution of the multi-family housing industry, legislation impacting residents, property managers, and property owners became an increasingly important topic in 2024. With more renters and ownership/management companies navigating complex legal landscapes, these legislative changes are shaping the future of the rental market and redefining housing policies nationwide. In this article we highlight some states that recently passed legislation and how it may impact clients in 2025.

he multifamily industry is evolving rapidly, and businesses are facing new challenges in 2025. Keeping up with the latest advancements in AI and managing increasingly complex property management software systems are top concerns among many industry veterans. Beyond that, there are concerns about the labor deficit that exhaust currently in the industry, adding another layer of complexity to maintain seamless operations and provide top-notch resident experiences across your entire portfolio. So how do you choose the right property management software that will drive the desired results of increased efficiencies and better experiences for employees and residents alike?

In the first Resident Experts webinar of 2025, Virginia Love, Industry Principal at Entrata, sat down with Evan Reyne, Vice President of Operations at Opiniion, a leading provider of resident experience measurement tools in the multifamily industry. He shared his extensive knowledge of online reputation management in the multifamily industry.