Entrata Blog

In today's competitive multifamily market, a strong digital marketing strategy is essential for attracting and converting prospective residents. The following are a few things to consider when building out your digital marketing strategy.

The property management industry is constantly evolving with new technologies and innovations emerging to help streamline processes, improve efficiency, and drive revenue. Innovation is constant, hence why it’s important to take a step back and dive into some of the recent updates and improvements Entrata has released to learn more about how they can help enhance your property operations.

The most important roles in multifamily are those on the front lines that have face-to-face interactions every day. Hiring the right people for these positions is a harbinger for success, but isn’t always the easiest thing to do.

Every owner and operator understands the value of the student housing market. These people are going to be the renters of the future, and so it’s a good place to watch for emerging trends that can be adopted in other areas within the multifamily industry. The Executive Insights on Student Housing Trends and Tech Strategies panel at Entrata Summit took a deep dive into what trends are on the horizon along with the challenges and opportunities student housing operators face when it comes to technology adoption, along with the impact AI is having and how the needs of student residents are evolving.

The affordable housing industry faces unique challenges, from navigating complex regulations to meeting the needs of a diverse resident population. Fortunately, technology for managing the many different nuances of affordable housing has improved dramatically in recent years, helping to streamline operations and ultimately provide housing to those individuals who need it most.

At Entrata Summit 2024, Mark Coffman, SVP of Tech Enabled Services at Entrata hosted a panel of multifamily and proptech veterans, including Gerry Crooks, Senior Industry Principal for Utilities at Entrata, Chris Laughman, Senior Director of Sustainability and Energy at Greystar, and Dave Bailey, Chief Revenue Officer at Correlate. The discussion centered on the increasing importance of utility data, the impact of rising energy costs and regulations, and the role of technology in mitigating risk and improving efficiency.

As companies like Netflix and Amazon have continued to set a high bar when it comes to delivering personalized user experiences, consumers are expecting more from the brands they engage with in other areas. For renters, this includes the property they rent from. Especially as rent prices have soared over the past few years, residents are demanding more value for their money.

This is the second in a two-part series about improving the resident experience by providing self service options that enable prospects and residents to engage with your properties on their terms and timetable.

When it comes to hiring, it’s important to understand the needs of today’s workforce. Today’s workforce prioritizes work life balance, career development opportunities, and working at a company they can believe in.

This is the first in a two-part series about improving the resident experience by providing self service options that enable prospects and residents to engage with your properties on their terms and timetable.

Fraud is an increasingly pressing issue in the multifamily industry, causing significant financial losses and operational challenges for property managers. In a recent webinar hosted by Entrata, Chelsea Hansen, a product marketing manager, and Kyle Nelson, Vice President of Strategic Partnerships at Snappt, discussed the latest trends...

In August 2024, Entrata surveyed 3,000 renters across the United States to better understand their experience. From that survey we created the 2024 Resident Report, which provides valuable insights into the renter's journey and highlights areas where property managers can improve their processes and offerings.